A recipe for success

Join industry thought leaders from Dr. Oetker, AKQA, Algolia and Hygraph as we discuss the digital transformation project undergone by the Oetker Group, Germany's largest family-run business, and share perspectives on the current and future state of our market.

What you will learn:

Insights into Dr. Oetker's story

• How they modernized their technology stack for cost synergies
• What it took to build a centralized infrastructure to manage brands across 40 different countries
• How they harmonized consumer experience and improved their engagement rates
• The benefits a single source of truth brings for content consistency and reusability

Panel discussion on

• Digital trends in the FMCG sector
• Composable and MACH architecture
• First party data and the role it plays