Content architecture across brands & markets
Grow to as many brands as you need, without rebuilding for each one
Operate across brands, markets, channels, and stores with a reusable content architecture.
A platform for every role to do their best work
Technical teams
A single schema defined once, then inherited by every brand
Multi-environment isolation keeps schema edits from touching production
Granular permissions scope access to each brand space, without duplicating infrastructure to manage it
Content teams
Approval workflows and guardrails are built in for each brand team
Custom configurations keep brands from bleeding into one another
Campaigns launch without waiting on engineering or a code deploy
How Hygraph holds one architecture together across every brand
Shared schemas, custom access
One schema serves every brand, while access and configuration stay scoped to each one
Multi-environment schema isolation
Keeps each brand's content space separate, all within a single Hygraph project.
Up to 30 custom roles
Apply granular permissions down to the individual brand.
Control settings
Like configuration and access, stay unique to each brand space.
Consistent governance, human or AI
The same tone-of-voice and compliance guardrails apply whether a human or an AI agent is publishing.
Every new brand, market, and channel – nothing slowed down
Each new customer experience extends the existing architecture instead of starting a new one.
Connect a new brand's existing system
A PIM, eCommerce platform, or ERP, without a full migration.
Schemas inherit from the parent project
They stay extensible per brand where needed.
Test up to 10 new environments
Nothing touches production until you switch it live.
A management SDK pushes an update
It reaches every brand's schema in one transaction.
Deliver everywhere, localize as you grow
One content operation reaches every brand's channel and every market it serves.
GraphQL-native delivery
One API serves every brand's site, app, or channel, on a unified CDN at the same performance everywhere.
Content federation
Connects sources beyond Hygraph into the same governed graph.
Field-level localization
Up to 80 locales per project, so a stat, image, or section can vary by market without duplicating the entry.
Independent market publishing
Each market ships on its own schedule, with default and fallback locales configured once.
Ranked #1 in customer satisfaction on G2
Explore more Hygraph capabilities
Let's talk about your project
Book an appointment with our sales team and learn how Hygraph can accelerate and scale your content operations.
What you can expect:
- A discussion to understand your use case and intended outcomes
- A vision of how Hygraph could support your team
- Next steps to deep dive on your technical, operational, and strategic questions
FAQS
You’ve got questions. We’ve got the answers.
Hygraph gives content leaders a single place to see the status of content across every brand rather than chasing updates across email and chat. Visibility and accountability is a core part of the platform.
Depends who you are. But some generally helpful ones are: Will teams be able to publish independently without developer support? Can we add a new brand without rebuilding the architecture from scratch? What does governance actually look like at scale? Hygraph gives you the governance and team independence you need while keeping developers happy.
Hygraph's is designed for this. It allows teams to connect existing systems and query them alongside Hygraph-managed content through a single GraphQL endpoint. Teams can adopt Hygraph incrementally, without having to painfully rip out the entire system.