Unlock Personalization
Are You Done Settling for Generic?
Your customers expect more than static content and generic offers.
But most Marketing teams are stuck:
❌ Relying on devs for every content tweak
❌ Wasting weeks to personalize for personas
❌ Repeating the same assets across 30+ markets
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See how easy it is to personalize content with Hygraph
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Marketers Are Prioritizing Personalization
Hygraph gets you there - fast and efficiently
Deliver Context-Aware Content at Scale
Localize at Scale Without Duplicating Work
Empower Marketing. Free Up Engineering.
Why CMOs Choose Hygraph
Hygraph Benefits
Measurable Outcomes
Move faster, drive more business impact.
Real Use Cases
Ready to See How It Works?
Let us show you how the fastest-growing B2C brands personalize at scale, without breaking their content model.
How to do it with Hygraph
Personalize Content Variants by User Segments
Create omnichannel content with variations targeted to specific user segments. Leverage visual editing to make quick changes. Preview easily within the context of your whole page.
Utilize AI to scale content variant creation, ensuring consistency with brand voice and specific market needs.
Collect Zero-Party data from your customers to get to know them better.
Integrate with a Customer Data Platform to track users across all channels and systems for a 360-degree customer view. Let the CDP create segments automatically.
Personalize Content by Tagging
Tag your content with taxonomy tags that match your users' interests or other attributes you want to personalize for. Use AI to automate tagging as part of your workflow.
With Zero-Party Data from your customers, you can tailor their experiences.
Filter relevant content. Reduce the number of clicks your customers need to find what they are looking for and optimize conversion.
Show inspirational content targeted to their interests. Or show related content to purchased products.
Start simple, scale without limits
With Hygraph's composable approach, you can start simple and iterate.
Test, learn, and expand as you go. Build Personalization natively into your website or app to get started.
Maintain your content investment as you scale up to integrate an external Personalization Engine and a Customer Data Platform (CDP), enabling a fully scalable omnichannel personalization setup.
Stay flexible in swapping the Personalization Engine or CDP as your needs expand. No vendor lock-in. Choose composable, best of breed.
Omnichannel Personalization Guide
Want to learn even more about Omnichannel personalization?
What are best practices? Which traps to avoid? How to succeed!
We invite you to explore our guide books!
Why 120.000 users choose Hygraph as their headless CMS
Very nice CMS for localization and large scale
Their webhook implementation is good, we use it to notify backend systems about content being updated, but we can opt out of receiving notifications when our automated systems performs the update.
The user interface is intuitive enough that normal people can use it. The custom app integration is pretty nice. It allows us to do our own content quality checks and give instant feedback to the editor.
Sigurður G.
Chief Technology Officer
Easy-to-Use, Feature Rich CMS platform with Amazing Support
As a developer, I found myself quickly being able to implement an integration with this CMS.
The API playground was such a big help in this because I had no previous GraphQL experience. Also, the customer support is amazing, they reply fast and always find a workaround for your specific use case.
Verified User in Comp. Software
Mid-Market (51-1000 emp.)
An excellent tool for rapid prototyping and production workloads
The UI makes it accessible to team members who are not deeply technical, and the code and endpoints make a powerful tool for developers to build against.
Relationship building between several object types is very straightfoward and all mistakes can be rolled back.
Steven B.
Mid-Market (51-1000 emp.)
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Ready to See How It Works?
Let us show you how the fastest-growing B2C brands personalize at scale, without breaking their content model.