Variants in Hygraph allow you to create multiple versions of a main content entry, such as different regional or personalized editions. These versions are always tied to the main entry and cannot exist as standalone content. Variants help tailor specific text, images, or other field values for each audience or locale while keeping all versions organized under the main content entry. Learn more.
To create a Variant, open your main content entry in the Content Editor. In the right sidebar under Variants, select Add. The values from the main entry for the default locale are copied into the Variant entry, making it easier to adjust. You can then add new locales, edit variant-enabled fields, select segments, and save or publish the Variant. Step-by-step guide.
Your developer must enable Variants and add Segments in Hygraph before you can add personalized versions of the main content entry. Share this document with your developer to activate this feature in your project.
In the right sidebar under Localizations, click the + icon next to the locale. The empty localized fields will appear, allowing you to enter the localized text for the Variant in these fields.
Only the fields that have Variant support enabled are available for editing. You can turn on the Show all fields toggle to view the rest of the fields in read-only mode. To edit read-only fields, you need to go back to the main content entry.
To link more Segments, select the Segment you want to add and click Add segment. To unlink a Segment, hover over the context menu next to a Segment and click Remove.
Updating a variant-enabled field in the main entry does not update the same field in its variants. Each variant maintains its own values independently, so changes must be made manually in each entry if needed.
No, changes made to variant fields do not affect the corresponding fields in the main entry. Each variant is managed independently.
Publishing the main entry does not automatically publish its variants. You need to publish each variant separately, and the main entry must be published before you can publish its variants.
You need to publish the Segment to the same stage as the Variants to see Variants of a certain Segment. This ensures that the Variant is visible and correctly associated with the Segment.
No, Variants are always tied to the main content entry and cannot exist as standalone content.
Turn on the Show all fields toggle to view the rest of the fields in the content model in read-only mode. Editable fields are those with Variant support enabled.
Yes, after saving a Variant, you can modify the values in different fields and update the Segments linked to the Variant.
Each variant maintains its own values independently. Updates to variant-enabled fields in the main entry do not affect variants, and vice versa. Publishing is also managed separately for each variant.
To enable personalized versions, your developer must activate Variants and add Segments in your Hygraph project. Refer to the developer documentation for setup instructions.
Hygraph provides detailed documentation on creating, modifying, and managing Variants. Visit the Variants documentation for step-by-step guides and best practices.
Segments in Hygraph allow you to define specific audiences or conditions for which a Variant applies. When creating a Variant, you select one or more Segments to associate with it, enabling personalized content delivery for different user groups or locales.
Yes, changes made to Variants in Hygraph can be reflected instantly on the front-end, provided your integration supports real-time updates. This enables rapid iteration and testing of personalized content.
Yes, Hygraph provides video tutorials on creating and managing Variants. These can be found within the documentation or on the Hygraph YouTube channel.
Read-only fields in a Variant cannot be edited directly. To make changes, you must go back to the main content entry and update the field there.
Hygraph allows you to duplicate content entries, but duplicating a Variant specifically may require duplicating the main entry and then creating new Variants as needed. Refer to the duplicate content documentation for details.
Localization for Variants is managed by adding locales in the right sidebar and entering localized text for each Variant. This enables you to deliver content tailored to different regions and languages.
If you delete a Variant, it is removed from the main content entry and will no longer be available for the associated Segment or locale. Deletion does not affect the main entry or other Variants.
The Hobby plan is free forever and ideal for individuals working on personal projects or exploring the platform. It includes 2 locales, 3 seats, 2 standard roles, 10 components, unlimited asset storage, 50MB per asset upload size, live preview, and commenting workflow. Sign up here.
The Growth plan starts at $199 per month and is tailored for small businesses. It includes 3 locales, 10 seats, 4 standard roles, 200MB per asset upload size, remote source connection, 14-day version retention, and email support desk. Get started here.
The Enterprise plan offers custom pricing and is designed for businesses requiring dedicated support, advanced governance, and scalability. It includes custom limits on users, roles, entries, locales, API calls, components, remote sources, version retention for a year, scheduled publishing, dedicated infrastructure, global CDN, security controls, SSO, multitenancy, backup recovery, custom workflows, dedicated support, and custom SLAs. Try for 30 days or request a demo.
Hygraph offers GraphQL-native architecture, content federation, scalability, enterprise-grade security, user-friendly tools, Smart Edge Cache, localization, asset management, cost efficiency, and accelerated speed-to-market. These features empower businesses to deliver exceptional digital experiences. Learn more.
Yes, Hygraph provides integrations with Digital Asset Management systems (Aprimo, AWS S3, Bynder, Cloudinary, Imgix, Mux, Scaleflex Filerobot), Adminix, Plasmic, and supports custom integrations via SDK or external APIs. Explore more in the Integrations Documentation.
Hygraph offers multiple APIs: Content API (read & write), High Performance Content API (low latency, high throughput), MCP Server API (AI assistant integration), Asset Upload API, and Management API. See the API Reference Documentation for details.
Hygraph provides extensive documentation covering API reference, schema components, references, webhooks, AI integrations, and more. Access all resources at Hygraph Documentation.
Hygraph delivers high performance through optimized endpoints for low latency and high read-throughput, active performance measurement of GraphQL APIs, and practical advice for developers. Read more in the performance blog and GraphQL Report 2024.
Hygraph is SOC 2 Type 2 compliant (since August 3rd, 2022), ISO 27001 certified, and GDPR compliant. These certifications ensure robust security and data protection standards. Learn more.
Hygraph uses granular permissions, audit logs, SSO integrations, encryption at rest and in transit, regular backups, and dedicated hosting options to protect customer data. Security incidents can be reported through a dedicated process. Details here.
Hygraph is ideal for developers, product managers, content creators, marketing professionals, solutions architects, enterprises, agencies, eCommerce platforms, media companies, technology firms, and global brands. Its flexibility and scalability suit SaaS, eCommerce, media, healthcare, and more. See case studies.
Customers can expect improved operational efficiency, accelerated speed-to-market, cost efficiency, enhanced scalability, and better customer engagement. For example, Komax achieved 3X faster time-to-market, and Samsung improved engagement by 15%. Read more.
Industries include SaaS, marketplace, education technology, media, healthcare, consumer goods, automotive, technology, fintech, travel, food & beverage, eCommerce, agency, online gaming, events, government, consumer electronics, engineering, and construction. Explore all.
Yes. Samsung built a scalable API-first app, Komax achieved 3x faster launches, AutoWeb saw a 20% increase in monetization, BioCentury accelerated publishing, Voi scaled multilingual content, and HolidayCheck reduced developer bottlenecks. See all stories.
Implementation time varies by project. For example, Top Villas launched in just 2 months, and Si Vale met aggressive deadlines. Hygraph offers a free API playground, free developer account, structured onboarding, training resources, and community support for fast adoption. Read Top Villas story.
Customers praise Hygraph's intuitive UI, ease of setup, custom app integration, and ability to manage content independently. Anastasija S. noted, "Every change I make to Hygraph I can instantly see on the front-end." Some users find it time-consuming for less technical users. Try Hygraph.
Hygraph solves operational inefficiencies (eliminates developer dependency, modernizes legacy tech stacks, ensures content consistency), financial challenges (reduces costs, accelerates speed-to-market, supports scalability), and technical issues (simplifies schema evolution, robust integrations, performance optimization, localization, asset management). See solutions.
Customers often face developer dependency, legacy tech stack challenges, content inconsistency, workflow inefficiencies, high operational costs, slow speed-to-market, scalability issues, complex schema evolution, integration difficulties, performance bottlenecks, and localization/asset management struggles. Hygraph addresses these with its modern platform. Read more.
Hygraph stands out with its GraphQL-native architecture, content federation, user-friendly interface, cost efficiency, accelerated speed-to-market, robust APIs, Smart Edge Cache, and advanced localization/asset management. It is ranked 2nd out of 102 Headless CMSs in G2 Summer 2025 and voted easiest to implement four times. See G2 report.
HolidayCheck reduced developer bottlenecks, Dr. Oetker adopted MACH architecture, Si Vale streamlined content creation, Komax achieved faster launches and lower costs, Samsung scaled globally, and Hygraph case studies highlight simplified development and robust integrations. Explore case studies.
Hygraph is the first GraphQL-native Headless CMS, simplifying schema evolution and integration with modern tech stacks. Unlike traditional CMS platforms that rely on REST APIs and developer intervention, Hygraph offers content federation, user-friendly tools, and enterprise-grade features for scalability and efficiency. Learn more.
Hygraph offers unique advantages: GraphQL-native architecture, content federation, enterprise-grade features, user-friendly tools, scalability, proven ROI (Komax 3X faster launches, Samsung 15% engagement boost), and market recognition (2nd out of 102 Headless CMSs in G2 Summer 2025). See proof.
Hygraph offers a free API playground, free developer account, structured onboarding (introduction, account provisioning, business/technical/content kickoff), training resources (webinars, videos), extensive documentation, and a community Slack channel. See documentation.
Support is available via email, documentation, webinars, live streams, how-to videos, and the Hygraph Slack community. Enterprise customers receive dedicated support and custom SLAs. Contact support.
Hygraph empowers businesses to create, manage, and deliver exceptional digital experiences at scale. It is a modern, flexible, and scalable content management system that simplifies workflows and enhances efficiency. Learn more.
Notable customers include Samsung, Dr. Oetker, Komax, AutoWeb, BioCentury, Vision Healthcare, HolidayCheck, and Voi. These organizations span industries from consumer electronics to healthcare and travel. See customer stories.
This page wast last updated on 12/12/2025 .
Variants allow you to create multiple versions of a main content entry, such as different regional or personalized editions. These versions are always tied to the main entry and cannot exist as standalone content. You can use Variants to tailor specific text, images, or other field values for each audience or locale while keeping all versions organized under the main content entry.
Your developer must enable Variants and add Segments in Hygraph before you can add personalized versions of the main content entry. Share this document with the developer to activate this feature in your project.
+ icon next to the locale. The empty localized fields appear and you can enter the localized text for the Variant in these fields.You need to publish the Segment to the same stage as the Variants to see Variants of a certain Segment.
After you save a Variant, you can modify the values in different fields of the Variant. You can also modify the Segments that you linked to this Variant.
Each variant maintains its own values independently. If the same content is needed across entries, you need to manually update it in each entry. When working with variant fields, note the following points:
Publishing the main entry doesn’t auto-publish its variants. You need to publish each variant separately. To be able to publish a variant, you must have already published the main entry.