Personalization Tech Trap: Is Your Stack Setting You Up to Fail?

Personalization is on every marketer’s agenda, but most projects fall short of expectations.
⁠Why? Because execution is harder than theory.

In this webinar, you’ll hear from experts who have implemented personalization at scale across industries like ecommerce, automotive and staffing. They’ll share practical frameworks, real-life case studies and the common pitfalls teams run into when trying to go beyond “hello {{firstname}}.”

Expect a mix of success stories and cautionary tales you can apply directly to your own personalization strategy.

What You’ll Learn

• How leading agencies design personalization that delivers measurable value

• The “Goldilocks principle” of getting personalization right—not too much, not too little

• Where projects fail and how to avoid common implementation traps

• The balance between AI-driven automation and the human touch

• Practical examples from multiple industries you can adapt to your business
  

You’ll also discover why personalization is not just about technology, but about alignment between teams, content, and data. Our speakers will explore how to keep editors empowered, avoid over-engineering  and strike the right balance between AI-powered automation and the human touch so personalization becomes a sustainable practice rather than a one-off experiment.

Don’t just aim for personalization. Learn how to do it right without over-engineering or losing the human touch!

Agenda

3:00 to 3:05 PM CET -  Welcome & Opening Remarks

3:05  to 3:15  PM CET - Presentation  1: The Goldilocks Principle by Dimitri Quadflieg, WeFuse

3:15  to 3:25  PM CET - Presentation  2: Pia Pekkala, Solteq

3:25  to 3:35  PM CET - Presentation 3: Matthias Dietrich, Foobar Agency

3:35  to 3:50  PM CET - Panel Discussion led by Jörg Schäffer, Hygraph

3:50 to 4:00  PM CET - Q&A

4:00  to 4:05 PM CET - Closing