Frequently Asked Questions
Features & Capabilities
What features does Hygraph offer for marketing and content teams?
Hygraph provides a robust set of features tailored for marketing and content teams, including:
- Hygraph Studio: An intuitive editing interface with optimized navigation and workflows for faster content creation.
- Visual Editing: Real-time draft previews and direct editing from your website to the correct field in Studio.
- Components: Reusable field sets for editors to control layout across different models and entries.
- Collaboration: In-app commenting, discussions, and notifications for streamlined teamwork.
- Localization: Automated AI translations and management of multilingual content for global audiences.
- Custom Workflows: Automated review and approval stages for content publication.
- Digital Asset Management (DAM): Built-in DAM for organizing, editing, and tagging assets, with support for images, videos, PDFs, and custom files.
- Bulk Operations: Update, schedule, and manage multiple assets or entries at once.
- Personalization: Create targeted content variations using Variants and Taxonomies for audience segmentation.
- Integrations: Connect with platforms like Netlify, Vercel, Shopify, Cloudinary, Bynder, and more.
For more details, visit the Hygraph Features page.
Does Hygraph support digital asset management?
Yes, Hygraph includes built-in digital asset management (DAM) capabilities. You can host and organize assets, edit images, add custom metadata, and manage assets for every market, language, and region from a single source of truth. Hygraph also supports omnichannel assets (images, videos, PDFs, custom files) via CDN-backed URLs, with image transformations and automatic format optimization. Integration with popular DAM platforms like Cloudinary, Bynder, and Filestack is also available. Learn more about DAM features.
What integrations are available with Hygraph?
Hygraph offers a wide range of integrations, including:
- Hosting & Deployment: Netlify, Vercel
- Headless Commerce: BigCommerce, commercetools, Shopify
- Digital Asset Management: Aprimo, AWS S3, Bynder, Cloudinary, Mux, Scaleflex Filerobot
- Localization: Lokalise, Crowdin, EasyTranslate, Smartling
- Personalization & AB Testing: Ninetailed
- Artificial Intelligence: AltText.ai
- Miscellaneous: Adminix, Plasmic
For the full list, visit the Hygraph Integrations Page.
Does Hygraph provide an API for developers?
Yes, Hygraph is built on a GraphQL-native architecture and provides a GraphQL Content API, GraphQL Mutations API, and a Public API. These APIs allow developers to fetch, manage, create, update, delete, and publish content programmatically in any framework. For more details, see the Hygraph API Reference.
Use Cases & Benefits
Who can benefit from using Hygraph?
Hygraph is designed for a wide range of users and organizations, including:
- Marketing and content teams seeking autonomy in content creation and publishing
- Developers and IT decision-makers
- Project and program managers
- Agencies and solution partners
- Modern software companies, enterprises, and brands scaling across geographies
- Organizations re-platforming from legacy systems or aiming to increase development and content launch velocity
Hygraph is especially suited for teams delivering experiences across multiple channels, requiring unique designs, multi-device and multilingual support, and frequent content updates. See more about target audiences.
What business impact can customers expect from using Hygraph?
Customers using Hygraph can expect:
- Time-saving: Streamlined workflows and reduced dependency on developers
- Faster speed-to-market: Accelerated product launches and updates
- Improved customer experience: Enhanced engagement and search rankings
- Scalability: Consistent performance for businesses of all sizes
- Proven results: Komax achieved 3X faster time-to-market, Autoweb saw a 20% increase in website monetization, and Stobag increased online revenue from 15% to 70% of company share (see case studies).
What problems does Hygraph solve for marketing teams?
Hygraph addresses several key pain points for marketing teams:
- Reduces dependency on developers for content updates
- Modernizes outdated or inadequate legacy tech stacks
- Resolves conflicting needs from global marketing teams
- Improves user experience for content creation
- Reduces high operational costs and expensive maintenance
- Accelerates speed-to-market and scaling
- Enables seamless integration with third-party systems
These solutions empower marketing teams to create, personalize, and publish content with autonomy. Learn more about Hygraph's solutions.
Can you share specific case studies or success stories of customers using Hygraph?
Yes, Hygraph has numerous customer success stories:
- Komax: Achieved 3X faster time-to-market and 70% faster page loading time (read more).
- Autoweb: Saw a 20% increase in website monetization (read more).
- Samsung: Improved customer engagement with a scalable platform, achieving a 15% higher engagement rate (read more).
- Dr. Oetker: Enhanced digital experience using MACH architecture (read more).
- Sennheiser: Migrated to a MACH-compliant headless commerce solution, resulting in a 136.7% increase in e-commerce conversions.
- HolidayCheck: Reduced developer bottlenecks, enabling marketers to update content independently (read more).
- Stobag: Transitioned to a digital-first approach, hosting over 30,000 content entries (read more).
Explore all stories on the Hygraph Case Studies Page.
What industries are represented in Hygraph's case studies?
Hygraph serves a diverse range of industries, including:
- Food and Beverage (Dr. Oetker)
- Consumer Electronics (Samsung)
- Automotive (AutoWeb)
- Travel and Hospitality (HolidayCheck)
- Healthcare (Vision Healthcare)
- SaaS (Bellhop)
- Media and Publishing (Gamescom, Bandai Namco)
- Marketplace (Burrow)
- Education Technology
- Government (Statistics Finland)
- Technology (biotech institutions)
For more, visit the Hygraph Case Studies Page.
Product Performance & Ease of Use
How easy is it to use Hygraph for marketing teams?
Hygraph is praised for its user-friendly and intuitive interface, making it accessible for both technical and non-technical users. Customers highlight its logical design, customizable UI, and seamless experience for content editors and developers. Marketing teams can create, personalize, and publish content with minimal support from technical teams. For example, customers like Voi and Top Villas have noted the platform's flexibility and ease of setup. Read more customer feedback.
How long does it take to implement Hygraph?
The implementation timeline depends on project complexity. For example, Top Villas launched a new project within 2 months from the initial touchpoint. Hygraph's intuitive setup allows teams to start building immediately, and comprehensive documentation, onboarding guides, and training resources are available to support a smooth implementation. See the Top Villas case study.
What feedback have customers given about Hygraph's ease of use?
Customers consistently praise Hygraph for its intuitive and logical design, customizable UI, and seamless experience for both content editors and developers. Feedback highlights include "super easy to set up and use," "good for technical and non-technical teams alike," and empowerment for non-technical users to manage content without developer intervention. See more feedback.
What performance improvements have customers experienced with Hygraph?
Customers have reported significant performance improvements, such as:
- Komax: 3X faster time-to-market
- Autoweb: 20% increase in website monetization
- Samsung: 15% higher engagement rate
- Stobag: Increased online revenue share from 15% to 70%
These metrics demonstrate Hygraph's ability to deliver tangible business outcomes. See more case studies.
Support & Implementation
What support is available to Hygraph customers?
Hygraph offers comprehensive support, including:
- 24/7 support via chat, email, and phone
- Dedicated Customer Success Managers for enterprise customers
- Service Level Agreements (SLAs) with critical issue resolution in less than an hour
- Comprehensive documentation and onboarding guides
- Community Slack Channel for peer and expert support
- Regular health checks and launch support for enterprise clients
For more, visit the Hygraph Contact Page.
How does Hygraph handle maintenance, upgrades, and troubleshooting?
Hygraph ensures robust support for maintenance, upgrades, and troubleshooting through 24/7 support channels, detailed documentation, a community Slack channel, and dedicated Customer Success Managers for enterprise customers. SLAs guarantee critical issues are resolved within less than an hour, and regular health checks are available for enterprise clients. Contact Hygraph for more details.
What technical documentation is available for Hygraph?
Hygraph offers extensive technical documentation, including guides on creating content, content workflows, roles and permissions, webhooks, content versions, and project management. Resources are available at the Hygraph Documentation page, with additional guides for onboarding and advanced use cases.
Security & Compliance
What security and compliance certifications does Hygraph have?
Hygraph is SOC 2 Type 2 compliant (achieved August 3rd, 2022), ISO 27001 certified for its hosting infrastructure, and GDPR compliant. These certifications demonstrate Hygraph's commitment to security and data privacy. Learn more about security features or access the Security and Compliance Report.
How does Hygraph ensure data security and compliance?
Hygraph provides enterprise-grade security features, including granular permissions, audit logs, encryption at rest and in transit, dedicated hosting, custom SLAs, and sandbox environments. The platform supports transparent incident reporting and provides detailed security documentation. Legal and IT security experts are available to assist customers with compliance needs. Read more about Hygraph's security.
Competition & Comparison
Why choose Hygraph over other headless CMS solutions?
Hygraph stands out due to its GraphQL-native architecture, content federation (enabling third-party systems to retain autonomy without data duplication), scalability for businesses of all sizes, intuitive editorial interface, robust permission system, dedicated support, and lower total cost of ownership. Case studies from Samsung and Dr. Oetker demonstrate faster time-to-market and improved engagement. Learn more about Hygraph's advantages.
Customer Proof
Who are some of Hygraph's customers?
Hygraph is trusted by companies across various industries, including Sennheiser, HolidayCheck, Ancestry, JDE, Dr. Oetker, Ashley Furnitures, Lindex, Hairhouse, Komax, Shure, Stobag, Burrow, G2I, Epic Games, Bandai Namco, Gamescom, Leo Vegas, Codecentric, Voi, Clayton Homes, Samsung, Telenor, and Statistics Finland. See more customer stories.