Food and Beverage
Dr. Oetker
Enhancing consumer digital experience with a MACH architecture.
Headless CMS solutions made possible with Hygraph
Build better digital experiences with market-leading APIs. Innovative teams of all sizes use Hygraph to scale their technologies and build ambitious market-leading applications.
Trusted by teams of all sizes to deliver content to millions across the world
Highlighted use cases
Here’s how Hygraph helps drive business value for leading enterprises around the world.
Global Multi-Brand Marketing
Hygraph serves as the centralised and decoupled content platform for global, multi-brand marketing organisations moving towards omni-channel distribution with best-in-class localisation, strong governance, multi-tenancy and personalisation built in all facilitated with governed AI.
Omni-Channel Product Information
Keep your product details organized, make updates quickly, and give your dealers, distributors, and customers the most accurate product information.
Ideal for: International eCommerce stores with separate websites for each market, eCommerce architectures with product catalog content stored along with editorial content.
B2C Media Products
Engage your audience through rich content consisting of a combination of audio, video, text, and detailed metadata.
Ideal for: Media platforms, public content databases (e.g., recipe database), e-learning platforms, digital event platforms, etc.
B2B publishing platforms
Transform the delivery of structured business information to your clients through a modular approach to content.
Ideal for: Market and business intelligence platforms, syndicated data platforms, statistics publications, industry databases, legal research platforms, etc.
All use cases
Build a variety of high-performance and engaging omnichannel digital products.
eCommerce
Build high-performing commerce experiences powered by structured content and composable architecture.
Product catalog
Simplify product catalog management with Hygraph’s API-first headless CMS.
Lead generation CMS
Turn casual visitors into loyal customers with an editor-friendly CMS.
Internationalization
Deliver multi-market experiences everywhere through Hygraph’s schema-level internationalization.
Content personalization
Context-aware personalization that converts across channels
Localization
Reach global audience with content models built for localization out of the box.
SEO and GEO
Build lightning-fast websites with structured content, ready for GEO and SEO visibility.
Omnichannel CMS
Provide consistent and up-to-date information by delivering content from one single API.
Product configuration
Hygraph separates configuration data from frontend logic and delivers it via predictable APIs.
Vendor supplier portal
Power your public site and portal from the same structured content without duplication and maintenance overhead.
Media products
Give your team the content infrastructure to deliver engaging, personalized media across every platform, at any scale.
Knowledge management
Give customers the answers they need. Wherever they look, in whatever language they speak.
Support center
A headless CMS that lets you structure support content as modules without locked into any platform
Digital information products
A structured, API-first content layer that connects editorial workflows, complex datasets, and distribution channels.
See how companies are scaling with Hygraph
From high-velocity scaleups to the Fortune 500, global businesses rely on Hygraph to unify APIs and deliver better digital products.