Modern eCommerce brands often operate within a complex tech ecosystem, including eCommerce platforms, CMS, procurement systems, PIM, order management, cart & checkout, analytics, and more, alongside a growing number of SaaS applications.
This leads to compartmentalization, disjointed workflows, and a lack of consistent user experience. To overcome these challenges and enhance flexibility, businesses must unify their frontend stack, enabling a more efficient development process, consistent customer experiences, and improved efficiency.
In this playbook, we will take a look at the following:
- The challenges of a disjointed frontend stack
- How organizations can go from fragmented to integrated with frontend unification
- How to select technologies to unite the frontend and recommended tools
- The benefits of frontend unification