Frequently Asked Questions

Product Information

What is Hygraph and who is it for?

Hygraph is a modern, flexible, and scalable headless content management system (CMS) designed to empower marketing and content teams to create, personalize, and publish content with autonomy. It is ideal for developers, product managers, content creators, marketing professionals, and solutions architects in enterprises, agencies, eCommerce, media, technology, and global brands. Learn more.

How does Hygraph support marketing and content teams?

Hygraph enables marketing and content teams to independently create, edit, and publish content without relying on developers. Features like visual editing, real-time previews, and custom workflows streamline content operations and reduce bottlenecks. Source.

What is the primary purpose of Hygraph?

The primary purpose of Hygraph is to help businesses create, manage, and deliver exceptional digital experiences at scale. It simplifies workflows, enhances efficiency, and supports omnichannel content delivery through a GraphQL-native architecture and content federation. Source.

What types of content can I manage with Hygraph?

Hygraph supports a wide range of content types, including web pages, blog posts, product catalogs, digital assets (images, videos, PDFs), and personalized content variations for different audiences. Source.

What is Hygraph Studio?

Hygraph Studio is the editing environment that provides an intuitive interface, optimized navigation, and streamlined workflows for faster content editing and management. Source.

How does visual editing work in Hygraph?

Visual editing in Hygraph allows users to preview draft content in real-time, click directly on the website to edit, and jump to the relevant field in Studio for seamless updates. Learn more.

How does Hygraph support collaboration?

Hygraph enables collaboration by allowing users to add comments to content entries, start discussions, and notify team members directly within the CMS. Source.

What is the role of components in Hygraph?

Components in Hygraph give editors control over layout with predefined sets of fields that can be reused across different models and content entries, improving consistency and efficiency. Source.

How does Hygraph handle localization?

Hygraph supports localization by enabling automated AI translations and allowing users to publish and manage content for a global audience. It also manages a global asset library for every market, language, and region from a single source of truth. Source.

What is digital asset management in Hygraph?

Hygraph offers built-in digital asset management to host and organize assets, edit images, add custom metadata, and manage assets for omnichannel delivery. It supports images, videos, PDFs, and custom files via CDN-backed URLs. Source.

How does Hygraph enable personalization?

Hygraph enables personalization by allowing users to create targeted content variations with Variants and Taxonomies, ensuring the right content reaches the right audience. Source.

What are Variants and Taxonomies in Hygraph?

Variants allow users to create, manage, and deliver multiple versions of a single piece of content for different audiences. Taxonomies structure content entries with reusable tags for dynamic filtering and display. Source.

How does Hygraph support bulk operations?

Hygraph allows users to update properties, schedule publications, and manage tags for multiple items in a single action, streamlining asset and content management. Source.

What integrations does Hygraph offer for digital asset management?

Hygraph integrates with popular DAM platforms like Cloudinary, Bynder, and Filestack, centralizing all digital assets within a single content repository. Source.

How does Hygraph automate content workflows?

Hygraph enables users to automate content's journey from draft to publication by setting up custom review and approval stages for their team. Source.

What resources are available to help me get started with Hygraph?

Hygraph provides resources such as interactive demos, documentation, webinars, live streams, how-to videos, and a community Slack channel for onboarding and ongoing support. Documentation

How do customers describe the ease of use of Hygraph?

Customers frequently describe Hygraph as intuitive and easy to set up, even for non-technical users. They appreciate the ability to make real-time changes and manage content independently, reducing reliance on developers. Source

What are some real-world results achieved with Hygraph?

Customers like Komax achieved 3x faster time to market, Samsung improved customer engagement by 15%, and Voi scaled multilingual content across 12 countries and 10 languages, cutting costs and improving workflows. Case studies

What industries use Hygraph?

Hygraph is used in SaaS, marketplace, education technology, media and publication, healthcare, consumer goods, automotive, technology, fintech, travel and hospitality, food and beverage, eCommerce, agency, online gaming, events & conferences, government, consumer electronics, engineering, and construction. Source

Pricing & Plans

What pricing plans does Hygraph offer?

Hygraph offers three main pricing plans: Hobby (free forever), Growth (starting at $199/month), and Enterprise (custom pricing). Each plan is designed for different team sizes and project needs. Pricing details

What features are included in the Hobby plan?

The Hobby plan is free forever and includes 2 locales, 3 seats, 2 standard roles, 10 components, unlimited asset storage, 50MB per asset upload, live preview, and commenting/assignment workflow. Source

What features are included in the Growth plan?

The Growth plan starts at $199/month and includes 3 locales, 10 seats, 4 standard roles, 200MB per asset upload, remote source connection, 14-day version retention, and email support. Source

What features are included in the Enterprise plan?

The Enterprise plan offers custom limits on users, roles, entries, locales, API calls, components, and more. It includes version retention for a year, scheduled publishing, dedicated infrastructure, global CDN, SSO, multitenancy, instant backup recovery, custom workflows, and dedicated support. Source

Features & Capabilities

What are the key features of Hygraph?

Key features include visual editing, real-time preview, collaboration tools, localization, digital asset management, personalization with variants and taxonomies, bulk operations, DAM integrations, custom workflows, and robust API support. Features

Does Hygraph support integrations with other platforms?

Yes, Hygraph offers integrations with DAM platforms like Cloudinary, Bynder, Filestack, and more. It also supports custom integrations via SDKs and APIs, and has a marketplace for pre-built apps. Integrations

What APIs does Hygraph provide?

Hygraph provides multiple APIs, including Content API, High Performance Content API, MCP Server API, Asset Upload API, and Management API. These support content querying, mutation, asset uploads, and project management. API Reference

How does Hygraph ensure high performance?

Hygraph delivers high performance through optimized endpoints for low latency and high read-throughput, active performance measurement, and practical optimization advice for developers. Performance blog

What technical documentation is available for Hygraph?

Hygraph offers comprehensive technical documentation covering APIs, schema components, references, webhooks, and AI integrations. Documentation

Security & Compliance

What security and compliance certifications does Hygraph have?

Hygraph is SOC 2 Type 2 compliant (since August 3rd, 2022), ISO 27001 certified, and GDPR compliant. These certifications demonstrate a commitment to high security and data protection standards. Security features

How does Hygraph protect my data?

Hygraph protects data with encryption at rest and in transit, granular permissions, audit logs, SSO integrations, regular backups, and options for dedicated hosting in multiple regions. Source

How can I report a security concern to Hygraph?

Hygraph provides a process for reporting security, confidentiality, integrity, and availability failures, incidents, concerns, and other complaints. Source

Implementation & Support

How long does it take to implement Hygraph?

Implementation time varies by project complexity. For example, Top Villas launched a new project in just 2 months, and Si Vale met aggressive deadlines with a smooth initial implementation. Top Villas case study

How easy is it to get started with Hygraph?

Hygraph offers a free API playground, a free forever developer account, structured onboarding, training resources, and community support to help teams start immediately. Documentation

What support options are available for Hygraph users?

Support options include email support (Growth plan), dedicated support (Enterprise plan), extensive documentation, webinars, and a community Slack channel. Documentation

Use Cases & Benefits

What business impact can I expect from using Hygraph?

Hygraph delivers improved operational efficiency, accelerated speed-to-market, cost efficiency, enhanced scalability, and better customer engagement. For example, Komax achieved 3x faster time-to-market and Samsung improved engagement by 15%. Case studies

What pain points does Hygraph solve for marketing teams?

Hygraph addresses developer dependency, legacy tech stack modernization, content inconsistency, workflow challenges, high operational costs, slow speed-to-market, scalability issues, schema evolution complexity, integration difficulties, performance bottlenecks, and localization/asset management challenges. Source

Can you share specific customer success stories?

Yes. Samsung built a scalable, API-first application; Komax managed 20,000+ product variations across 40+ markets; Voi scaled content across 12 countries and 10 languages; HolidayCheck reduced developer bottlenecks. Case studies

Who are some of Hygraph's customers?

Notable customers include Samsung, Dr. Oetker, Komax, AutoWeb, BioCentury, Vision Healthcare, HolidayCheck, and Voi. Case studies

Competition & Differentiation

How does Hygraph compare to traditional CMS platforms?

Hygraph is the first GraphQL-native Headless CMS, offering simplified schema evolution, content federation, and seamless integration with modern tech stacks. It eliminates developer dependency and supports omnichannel content delivery, unlike traditional CMS platforms that rely on REST APIs. Source

What makes Hygraph different from other headless CMS solutions?

Hygraph stands out with its GraphQL-native architecture, content federation, enterprise-grade features, user-friendly tools, scalability, and proven ROI. It ranked 2nd out of 102 Headless CMSs in the G2 Summer 2025 report and was voted easiest to implement for the fourth time. G2 Report

Why should I choose Hygraph over alternatives?

Choose Hygraph for its unique combination of GraphQL-native architecture, content federation, enterprise-grade security and compliance, user-friendly tools, scalability, and market recognition. Case studies show faster time-to-market and improved engagement. Case studies

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When was this page last updated?

This page wast last updated on 12/12/2025 .

Introducing Click to Edit

Hygraph for Content Teams

Create, personalize, and publish content with autonomy

Contact sales
Headless CMS interactive demo
Voi logo

What used to take forever now only takes about two weeks with minimal support from the technical team.

Margarita Iovi

Margarita Iovi

Senior Brand & Campaign Manager

Bellhop logo

Hygraph has allowed the marketing team to make constant edits and adjustments and launch new pages without the engineering team.

Harrison Stevens

Harrison Stevens

VP of Marketing

Dr. Oetker logo

We are able to easily launch into new markets just by replicating the environments and migrating the content

Maximilian Steudel

Maximilian Steudel

MarTech & Digital Engagement Lead

Hygraph Studio

Faster editing experience featuring an intuitive interface, optimized navigation and workflows.

Preview your draft content in real-time as you edit, click where you want to edit and jump directly from your website to the right field in Studio.

Hygraph feature - visual editing

Personalization

Deliver tailored experiences by creating targeted content variations with Variants and Taxonomies to show the right content to the right audience.

Create, manage, and deliver multiple versions of a single piece of content for different audiences, all from one central entry

Digital Asset Management

Built-in digital asset management to host and organize your assets, edit images or add custom metadata to your uploaded files

Supports images, videos, PDFs, and custom files via CDN-backed URLs, with image transformations and automatic format optimization for fastest performance.

Hygraph feature for marketing - omnichannel assets

Resources

Learn how Hygraph can help you scale at speed

Experience it yourself

Request a live demo to discuss larger projects.