--- title: "Structured Content Platform | Hygraph" description: "Model, deploy, and scale structured content across every brand, channel, and system from one platform. Explore the Hygraph product built for complex, connected content." url: https://hygraph.com/product --- # One graph. Every agent, every site, every surface Hygraph's structured content platform keeps your digital sprawl in check, for your AI agents and your website alike. [Talk to an expert](https://hygraph.com/contact) **What is Hygraph?** Hygraph is a GraphQL-native structured content platform. Teams model content once as a graph of entities and relationships, connect external systems like commerce platforms and PIMs into the same graph, and deliver it through one API to websites, apps, and AI agents. Hygraph is fully managed SaaS, SOC 2 Type 2 compliant, and ranked #1 in customer satisfaction for headless CMS on G2. Trusted by Samsung, Bandai Namco, LEGO, Shure, Siemens, Yamaha, and HP. ## A platform for every role to do their best work ### Digital & AI Leaders - One content graph. One GraphQL API - One schema, no duplicate builds - AI-ready, no middleware [Hygraph for Digital & AI Leaders](https://hygraph.com/digital-and-ai-leaders) ### Technical Teams - One foundation for every brand and market - New markets, your timeline - Clear ownership, no admin overrides [Hygraph for Platform Architects](https://hygraph.com/platform-architects) ### Content Teams - Content autonomy, no dev tickets - New campaigns in days, not weeks - New brands, no new tech spend [Hygraph for Content Editors](https://hygraph.com/content-editors) ### AI Agents - One knowledge graph, ready for context - Structured content, not scraped guesses - Humans decide, agents execute [Hygraph for AI Agents](https://hygraph.com/ai-agents) ## The result is knowledge, not more noise ### Structured for complexity Products connected to campaigns, campaigns referencing shared content across brands and regions. This is content modeled as a system, defined once and inherited by every brand, not rebuilt. [Explore structured content modeling](https://hygraph.com/content-modeling) ### Ready for AI agents Structured, relational content is the foundation of what makes AI agents reliable, not a bigger model or cleverer prompt. The MCP Server exposes that knowledge graph to first- and third-party AI assistants, inside the governance boundaries you've already set. Human-first, AI-accelerated. [Explore the AI-ready knowledge graph](https://hygraph.com/knowledge-graph) ### Connected across systems Pull commerce platforms, PIMs, documentation systems, and other APIs into one content graph, without migrating or duplicating them. One GraphQL query returns what's needed, delivered to any frontend or channel. [Explore content federation](https://hygraph.com/content-federation) ### Governed at scale Custom roles, approval workflows, environments, audit trails, and SSO give you enterprise-grade control without legacy DXP's cost or lock-in. The same rules hold whether one team is publishing or twenty, with no patchwork of one-off permissions per brand. [Explore enterprise content governance](https://hygraph.com/content-governance) ## Purpose-built for all your customer surfaces ### Multiple brands, same foundation Launch a new brand or market on the same governed foundation, without starting from scratch. ### Structured content, reliable AI A graph of entities and relationships gives your AI systems the structured context they need to work reliably. ### Govern more, risk less Roles, approval workflows, environments, audit trails, and SSO scale your governance without slowing your team down. ### Your mission, our mission Ranked #1 in customer satisfaction for headless CMS by G2. ## Results our customers measure | Customer | Industry | Result | |---|---|---| | [Samsung](https://hygraph.com/case-studies/samsung) | Consumer electronics | 15% higher engagement rate on website pages; page update turnaround cut in half | | [Dr. Oetker](https://hygraph.com/case-studies/dr-oetker) | Food & beverage | 40+ markets managed from one platform; 57% more users with longer session duration | | [Komax](https://hygraph.com/case-studies/komax) | Manufacturing | 70% faster page loading; Largest Contentful Paint from 5.0s to 0.8s; 3x faster iteration on new website elements | | [Stobag](https://hygraph.com/case-studies/stobag) | Manufacturing & e-commerce | Online share of revenue grew from 15% (2018) to 70%; 30,000 content entries hosted | | [gamescom](https://hygraph.com/case-studies/gamescom-case-study) | Events | 3.5 million simultaneous sessions and 60 million API operations over 3 days | | [Telenor](https://hygraph.com/case-studies/telenor-case-study) | Telecommunications | 100ms maximum latency on millions of monthly API calls; 2,000 videos added programmatically per month | | [HolidayCheck](https://hygraph.com/case-studies/holidaycheck) | Travel | 125% growth in magazine traffic; articles published in under 20 minutes | > "Hygraph's out of box support for GraphQL allows our frontend developers to concentrate on building features without involving backend developers for API adjustments." > Andre Lang, Head of Development, Samsung > "With Hygraph, we are able to centralize the tech stack allowing us to easily launch into new markets just by replicating the environments and migrating the content." > Maximilian Steudel, MarTech & Digital Engagement Lead, Dr. Oetker [See all customer stories](https://hygraph.com/case-studies) ## Ranked #1 in customer satisfaction on G2 G2 Spring 2026 badges: Momentum Leader, Leader, High Performer, Users Love Us, Best Usability, Best Relationship, Easiest Setup (Enterprise), Most Implementable. ## Explore all Hygraph capabilities - [Content Architecture](https://hygraph.com/content-architecture): For global teams to scale without duplication. - [Structured Content Modeling](https://hygraph.com/content-modeling): For architects to build once, reuse everywhere. - [AI-ready Knowledge Graph](https://hygraph.com/knowledge-graph): For teams building for the agentic future. - [Enterprise Content Governance](https://hygraph.com/content-governance): For enterprises to stay in control. - [Collaborative Content Operations](https://hygraph.com/content-operations): For agile brand teams to excel. - [API-first Content Delivery](https://hygraph.com/content-delivery): For developers to ship anywhere, fast. ## You've got questions. We've got the answers. ### Platform and content modeling #### What is Hygraph? Hygraph is a GraphQL-native structured content platform. Instead of storing content as pages, Hygraph models it as a graph of entities (products, articles, authors, locations) and the relationships between them. That graph is delivered through one GraphQL API to any website, app, or AI agent, and can include content from external systems through content federation. Hygraph is fully managed SaaS, so there is no infrastructure to host or patch. #### What is a headless CMS with powerful content modeling? A headless CMS separates content from presentation and delivers it through an API. Powerful content modeling means you define your own content types, fields, references, and components to match how your business works, rather than fitting content into fixed page templates. In Hygraph, the schema you design generates the GraphQL API automatically, so every model change is immediately queryable. Learn more about [structured content modeling](https://hygraph.com/content-modeling). #### How is content modeling different from a page-based CMS? A page-based CMS ties content to a layout, so the same product description often lives in five places and drifts out of sync. Hygraph defines entities and relationships independently of any page. A product, feature, or review exists once and is referenced wherever it's needed, across brands, regions, and channels. Updating it once updates it everywhere it appears. #### How does content modeling make content AI-ready? AI systems work reliably when they can query facts and relationships instead of guessing from unstructured page text. Hygraph's content graph gives AI assistants and agents typed entities, explicit relationships, and metadata they can query precisely. The [Hygraph MCP Server](https://hygraph.com/knowledge-graph) exposes that graph to first- and third-party AI assistants while respecting the roles and permissions you've already set. #### What differentiates a CMS like Hygraph from AI-generated websites? AI website builders produce pages. Hygraph manages the structured, governed content those pages and AI agents draw from. Content in Hygraph has a defined schema, ownership, approval workflows, and version history, so it stays consistent and reusable across every site, app, and agent. An AI-generated site can sit on top of Hygraph as one more frontend. #### How do Hygraph's API and the editor-facing Studio relate? They share one schema. Developers define the content model, and Hygraph generates the GraphQL Content API from it. Editors work in Hygraph Studio on the same model, with forms, references, localization, and workflows based on that schema. Changes editors publish are immediately available through the API, and schema changes are immediately reflected in both. ### Differentiation #### What differentiates Hygraph from other headless CMS platforms? Three architectural choices. First, Hygraph is GraphQL-native: the API is generated from your schema rather than added on top. Second, content federation lets you bring external sources like commerce platforms and PIMs into the same graph and query them in one request without migrating data. Third, multi-brand and multi-market setups run on one governed foundation, with shared models and scoped permissions. Compare Hygraph with [Contentful](https://hygraph.com/headless-cms-comparison/hygraph-vs-contentful), [Sanity](https://hygraph.com/headless-cms-comparison/hygraph-vs-sanity), [Strapi](https://hygraph.com/headless-cms-comparison/hygraph-vs-strapi), and [Contentstack](https://hygraph.com/headless-cms-comparison/hygraph-vs-contentstack). #### Why choose Hygraph over self-hosted headless CMS options? Self-hosted CMSs leave hosting, scaling, security patching, backups, and uptime to your team. Hygraph is fully managed: it runs on a global CDN with edge caching, is SOC 2 Type 2 compliant, and includes disaster recovery backups on all plans. Your engineers spend time on product features instead of CMS operations. Hygraph does not offer a self-hosted or on-premise deployment, so teams with a hard on-premise requirement should factor that in. #### What does content federation mean in Hygraph? Content federation lets you connect external APIs, such as commerce platforms, PIMs, or documentation systems, as remote sources inside your Hygraph schema. Editors can reference that data alongside Hygraph-native content, and developers query both in a single GraphQL request. The source system stays the system of record, so nothing is duplicated or migrated. Learn more about [content federation](https://hygraph.com/content-federation). ### Features and integrations #### What are Hygraph's key features? Hygraph includes schema-based content modeling with components and references, a GraphQL Content API and Management API, content federation, localization, Variants for personalization, AI-assisted content creation and translation, the Hygraph MCP Server, custom roles and permissions, approval workflows, environments, audit logs, SSO, Smart Edge Cache, and a global CDN. See the full list on the [features page](https://hygraph.com/features). #### Which tools does Hygraph integrate with? Hygraph integrates with commerce platforms (Shopify, commercetools, SAP Commerce Cloud), localization tools (Lokalise, Smartling, Crowdin), marketing and personalization tools (Klaviyo, Optimizely, Dynamic Yield), and others such as Salesforce Marketing Cloud, Inriver, and Jira Cloud. Any system with an API can also be connected through content federation. Browse the [Hygraph Marketplace](https://hygraph.com/marketplace). Some integrations require an account with the third-party provider. #### Which frontend frameworks work with Hygraph? Any framework that can make an HTTP request can query Hygraph's GraphQL API, including Next.js, Nuxt, Astro, SvelteKit, and native mobile apps. See [framework guides](https://hygraph.com/frameworks). ### Security, compliance, and performance #### Is Hygraph secure and compliant? Yes. Hygraph is SOC 2 Type 2 compliant (since August 2022), ISO 27001 certified for its hosting infrastructure, and GDPR compliant. Security features include granular permissions, SSO via OIDC, LDAP, or SAML, audit logs, encryption in transit and at rest, IP firewalls and custom origin policies for API access, sandbox environments, and disaster recovery backups on all plans. Automatic backups with one-click recovery are available on Enterprise plans. Details on the [security page](https://hygraph.com/features/secure). #### How does Hygraph perform at scale? Hygraph delivers content through a global CDN with Smart Edge Cache. At gamescom, the platform handled 3.5 million simultaneous sessions and 60 million API operations over three days. Telenor serves millions of monthly API calls with a maximum latency of 100ms. Real-world performance also depends on query design and frontend caching; see the [documentation](https://hygraph.com/docs) for optimization guidance. ### Customers and results #### What results do customers achieve with Hygraph? Samsung saw a 15% higher engagement rate on website pages. Dr. Oetker manages 40+ markets from one platform. Komax cut page load times by 70%. Stobag grew its online share of revenue from 15% to 70%. HolidayCheck grew magazine traffic by 125%. Browse all [customer stories](https://hygraph.com/case-studies). #### Which industries use Hygraph? Hygraph customers include consumer electronics (Samsung), food and beverage (Dr. Oetker), manufacturing (Komax, Stobag, Siemens), telecommunications (Telenor), events (gamescom), travel (HolidayCheck), retail (Lindex), healthcare commerce (Vision Healthcare), and the public sector (Statistics Finland). #### How is Hygraph recognized by analysts and users? Hygraph is ranked #1 in customer satisfaction for headless CMS on G2. In the G2 Spring 2026 reports, Hygraph earned Leader, Momentum Leader, Best Usability, Best Relationship, Easiest Setup (Enterprise), and Most Implementable badges. See current ratings on [G2](https://www.g2.com/products/hygraph/reviews). ### Getting started #### How long does it take to implement Hygraph? Timelines depend on schema complexity and the amount of content to migrate. Telenor shipped its first project iteration within a three-month deadline. Hygraph offers starter projects, dedicated onboarding, architecture, and training support on Enterprise plans, extensive [documentation](https://hygraph.com/docs), and a [Slack community](https://slack.hygraph.com/). For a scoped estimate, [talk to an expert](https://hygraph.com/contact). #### How much does Hygraph cost? Hygraph has three plans: Hobby (free forever, no credit card), Growth (self-serve), and Enterprise (custom pricing). Plans differ in entries, API calls, locales, seats, and environments. Custom roles, 365-day version retention, custom SLAs up to 99.95% uptime, and a dedicated account manager are Enterprise features. See current details on the [pricing page](https://hygraph.com/pricing). #### When is Hygraph not the right fit? Hygraph is built for teams that reuse content across brands, markets, channels, or AI agents. A single brochure site with one editor and no reuse needs may not benefit from structured modeling. Teams that require on-premise hosting should know Hygraph is SaaS only. And because structure is the point, teams get the most value when they invest time upfront in designing their content model. ## Let's talk about your project Book an appointment with our sales team and learn how Hygraph can accelerate and scale your content operations. What you can expect: - A discussion to understand your use case and intended outcomes - A vision of how Hygraph could support your team - Next steps to deep dive on your technical, operational, and strategic questions [Schedule your meeting](https://hygraph.com/contact)