Frequently Asked Questions

Digital Sustainability & Development Teams

What is digital sustainability and why is it important for development teams?

Digital sustainability is an ethical approach to design and development that aims to reduce the digital carbon footprint created by coding, designing, and consuming online content. For development teams, adopting digital sustainability means actively minimizing energy consumption and carbon creation in software projects. This approach not only benefits the environment but also helps organizations reduce costs and improve operational efficiency. Source

How can development teams contribute to digital sustainability goals?

Development teams can contribute by building efficient code, adopting greener server architectures, streamlining outdated processes, and reusing existing components. Setting quarterly goals, evaluating progress, and integrating sustainable KPIs into development workflows are effective strategies. Collaboration between developers and designers to check technical feasibility upfront also helps reduce unnecessary work and energy consumption. Source

What are some practical steps for teams to improve digital sustainability?

Practical steps include using technology that bills by execution time, adopting serverless computing, streamlining team processes, reusing components, prototyping before development, and adopting agile methodologies. Teams should also set personal and collective goals for greener software practices and continually evaluate progress. Source

What is digital pollution and how does it affect organizations?

Digital pollution refers to the energy consumption and carbon emissions generated by online activities, such as content distribution and device usage. Inefficient digital practices increase a company's carbon footprint, leading to higher costs and negative environmental impact. Raising awareness and adopting sustainable practices can help organizations reduce digital pollution. Source

How does Hygraph support digital sustainability goals?

Hygraph helps development teams achieve digital sustainability by providing efficient tools and strategies for building sustainable digital solutions. Its optimized content delivery performance and modern architecture enable rapid, energy-efficient content distribution, reducing bounce rates and increasing conversions. Source, Source

Features & Capabilities

What are the key features and capabilities of Hygraph?

Hygraph offers a GraphQL-native architecture, content federation, scalability, and a wide range of integrations (including Netlify, Vercel, Shopify, AWS S3, Cloudinary, and more). It provides enterprise-grade security, intuitive user interfaces, and supports both technical and non-technical teams. Source, Source

Does Hygraph provide an API for content management?

Yes, Hygraph provides a powerful GraphQL API for efficient content fetching and management. Source

What integrations are available with Hygraph?

Hygraph integrates with platforms for hosting (Netlify, Vercel), eCommerce (Shopify, BigCommerce, commercetools), localization (Lokalise, Crowdin, EasyTranslate, Smartling), digital asset management (AWS S3, Cloudinary, Bynder, Aprimo, Mux, Scaleflex Filerobot), personalization (Ninetailed), AI (AltText.ai), and more. Source

How does Hygraph ensure security and compliance?

Hygraph is SOC 2 Type 2 compliant, ISO 27001 certified, and GDPR compliant. It offers SSO integrations, audit logs, encryption at rest and in transit, and sandbox environments for enterprise-grade security. Source

Pricing & Plans

What is Hygraph's pricing model?

Hygraph offers a free forever Hobby plan, a Growth plan starting at $199/month, and custom Enterprise plans. For details, visit the pricing page.

Use Cases & Benefits

Who can benefit from using Hygraph?

Hygraph is designed for developers, IT decision-makers, content creators, project/program managers, agencies, solution partners, and technology partners. It is ideal for modern software companies, enterprises seeking to modernize, and brands aiming to scale across geographies or improve development velocity. Source

What business impact can customers expect from Hygraph?

Customers can expect time-saving through streamlined workflows, ease of use, faster speed-to-market, and enhanced customer experience via scalable content delivery. These benefits help businesses modernize their tech stack and achieve operational efficiency. Source

What industries are represented in Hygraph's case studies?

Industries include food and beverage, consumer electronics, automotive, healthcare, travel and hospitality, media and publishing, eCommerce, SaaS, marketplace, education technology, and wellness and fitness. Source

Can you share specific customer success stories using Hygraph?

Yes. Komax achieved 3X faster time to market, Autoweb saw a 20% increase in website monetization, Samsung improved customer engagement with a scalable platform, and Dr. Oetker enhanced their digital experience using MACH architecture. More stories are available here.

How easy is it to get started with Hygraph?

Hygraph is easy to start with, even for non-technical users. Customers can sign up for a free account and use resources like documentation, video tutorials, and onboarding guides. For example, Top Villas launched a new project in just 2 months. Source, Source

Technical Requirements & Support

What technical documentation is available for Hygraph?

Hygraph offers comprehensive technical documentation covering building and deploying projects, available at Hygraph Documentation.

What kind of customer support does Hygraph provide?

Hygraph provides 24/7 support via chat, email, and phone. Enterprise customers receive dedicated onboarding and expert guidance. All users have access to documentation, video tutorials, and a community Slack channel. Source

What training and onboarding resources are available for new Hygraph users?

Hygraph offers onboarding sessions for enterprise customers, training resources such as video tutorials, documentation, webinars, and access to Customer Success Managers for expert guidance. Source

Pain Points & Solutions

What common pain points does Hygraph solve?

Hygraph addresses operational pains (reliance on developers, outdated tech stacks, global team conflicts, clunky content creation), financial pains (high costs, slow speed-to-market, expensive maintenance, scalability challenges), and technical pains (boilerplate code, overwhelming queries, evolving schemas, cache problems, OpenID integration challenges). Source

How does Hygraph solve these pain points?

Hygraph provides an intuitive interface for non-technical users, modernizes legacy systems with GraphQL-native architecture, streamlines workflows, supports scalability, and offers tools for query management and schema evolution. It also resolves cache and integration issues, reducing operational costs and accelerating speed-to-market. Source

Are there specific KPIs or metrics associated with Hygraph's solutions?

KPIs include time saved on content updates, system uptime, consistency across regions, user satisfaction scores, reduction in operational costs, time to market, maintenance costs, scalability metrics, and performance during peak usage. For more details, see the CMS KPIs blog.

Customer Proof & Case Studies

Who are some of Hygraph's customers?

Hygraph's customers include Sennheiser, Holidaycheck, Ancestry, Samsung, Dr. Oetker, Epic Games, Bandai Namco, Gamescom, Leo Vegas, and Clayton Homes. More details and logos are available in the case studies.

What feedback have customers given about Hygraph's ease of use?

Customers have praised Hygraph for its ease of use and intuitive interface, noting that even non-technical users can start using it right away. The user interface is described as logical and user-friendly for both technical and non-technical teams. Source

Getting Started & Resources

How can I get started with Hygraph?

You can get started by signing up for a free-forever account at app.hygraph.com. Resources such as documentation, video tutorials, and onboarding guides are available to help you navigate the platform. Source

Where can I find more information about Hygraph's blog and resources?

You can visit the Hygraph Blog for developer tutorials, latest updates, and essential guides to content modeling. Additional resources are available in the Resource Hub.

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How your development team can help reach your digital sustainability goals

Our friends at Digital Detox discuss how development teams can be a key component of companies' reaching their sustainability goals.
Narcisa Lupu

Written by Narcisa 

Jun 09, 2021
Digital Sustainability

This post was written by one of our implementation partners, Digital Detox, who specializes in building thoughtful digital products with user experience at their core. As a disclaimer, the guidelines mentioned in this post are intended to serve as considerations, and not meant to highlight a recommended practice or process.

In the last two years, companies have had to adapt to drastic changes in working culture and new technologies. Many organizations have switched office and physical meetings for virtual calls, digitized their offline practices, and undergone rapid digital transformation. It's important to remember each digital interaction comes at a cost. For every piece of content, code, and digital design that’s created, there’s an impact on our collective digital carbon footprint.

Measuring the sustainability of code and programming is something more teams are beginning to be conscious about and factor in when making architectural decisions.

Your development team can be instrumental in helping you push forward with your digital sustainability goals. Developers are knowledgeable about the inner workings of your digital platforms and technical infrastructure and would be best positioned to help you make better decisions on the sustainability of your digital operations.


Make time to listen to their ideas about how to detox your development processes, existing systems, and tech stack. This is useful for getting new ideas and fresh perspectives, but also valuable for gaining buy-in from the team as you embark on your journey to becoming more energy efficient.


#What is digital pollution?

Everything we do online requires energy; from plugging in devices to distributing content globally via CDNs. In turn, this energy creates carbon, which contributes to the overall footprint of a company - where inefficient digital practices not only harm the environment but tend to stack up costs. The more excess carbon in the atmosphere, the more we witness changes in weather patterns, and depletion of natural resources.

The problem is that most people aren’t aware of how their traditional design and development practices affect the planet, so they code, connect and digitize as they’ve always done. As we learn more about digital carbon footprints, we’re realising that there’s a lot we can do to combat the environmental impact of our online activities. This has given rise to a new consciousness around digital sustainability.

#What is digital sustainability?

Digital sustainability is an ethical approach to design and development that aims to reduce our individual and collective digital footprint.

It is a holistic view of how we, as those who work in the software development sphere, can actively try to minimize the amount of carbon we create when we’re coding, designing, and consuming online content.

The good news is that as a developer there are some simple actions you can take to become more energy efficient.

Get buy-in from the leadership team

Adopting a sustainable approach to development requires buy-in at all levels. Creating a plan that outlines how you want to make your development more sustainable is a crucial first step. It may be helpful to employ a digital agency with experience in building a digital sustainability strategy.

Some key elements that can help teams create a more sustainable approach to development, particularly for SaaS software development, require management to make the decisions and allocate the resources. Considerations such as adopting greener server architectures and data centers, building efficient code, and holding teams accountable for the new, greener standards.


It’s important to set the intention and deliver clear development briefs to the team that incorporates digital sustainability as a standard. This means everyone needs to buy into the concept and understand the importance of detoxing your development approach.

The development team is just one piece of the puzzle; you’ll also need to find ways to be more energy efficient in your design, product management, business analysis, commercial function, and customer strategy.


Detoxing isn’t something that happens by chance; it takes planning, commitment, and a company-wide cultural change. It’s hard work but is clearly worth the extra investment

Make a plan for greater digital sustainability

Teams can start this process by creating a set of goals for the quarter on how to make the team and processes more sustainable. These can then be evaluated at the end of the quarter and progress can be shared with the team.

To create greener processes in the long term, teams must make a plan to understand how to transition and create meaningful change. This doesn’t mean that the team cannot also benefit from some quick wins. Here are a few ideas to get you started:

  • Use technology that bills by execution time and challenge the developers to build efficient code

  • Consider whether your team has the capacity to adopt serverless computing could be adopted for your use case to give teams more control

  • Streamline outdated processes within the team to ensure time spent online is productive

  • Review your existing or next sprint and identify at least one change to make it more energy efficient

  • Before you build anything new, check whether you can reuse any existing components from previous work, instead of starting from scratch, if the answer is no then make sure to delete the outdated solutions

  • Use prototyping to prove concepts before development to save on unnecessary iterations and wasted development time

  • Adopt an agile methodology this way you won’t waste time and energy trying to salvage a concept or approach that won’t work

  • Encourage developers and designers to work closely to check the technical feasibility of designs upfront, to avoid unnecessary work further down the line

  • Set an example of holding yourself accountable for your own digital detox (set goals for yourself to take a greener approach to software development, repair existing technologies instead of buying new, switch to a greener broadband provider, adopt green software practices in side projects)

While these changes may seem small, they represent a change in mindset to the approach of energy consumption when it comes to software development. These small changes push teams to consider how to optimize for sustainability to the forefront.

Continually evaluate your progress and successes

Detoxing your development processes isn’t a one-off exercise. The good news is that simply streamlining clunky, labor-intensive offline practices, is an excellent first step.

Building in digital sustainability as part of the team’s KPIs means you’ll be able to factor in energy efficiency at every stage of your development process. From planning to coding, your developers can become more conscious of their digital carbon footprint. Monitor the progress and celebrate the successes in order to keep teams motivated.

The principles of digital detox for your development team are simple:


  • More efficiency

  • Less waste

  • Conscious coding

  • Sustainable KPIs

  • Ongoing change

  • Customer-focused

  • Shared accountability

Whether your objective for becoming more energy-efficient, digitally, is to improve customer satisfaction, achieve your CSR goals, or simply do something good for the environment, the end result helps shift the industry away from wasteful practices towards a more sustainable approach to development with greener resource consumption.

Blog Author

Narcisa Lupu

Narcisa Lupu

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