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Mastering the Art of eCommerce without Borders

Discover best practices for eCommerce content management and localization, with insights drawn directly from the experts behind Nike's successful approach to global online expansion.

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About

Venturing into the realm of eCommerce localization and content management can often seem like navigating through unfamiliar terrain. Whether you've taken initial steps by introducing your platform in a few languages or have hesitated due to the perceived complexities, this webinar is tailored for you. 

Join Aaron, Jenn, Nikolay and Eric, esteemed authorities in the field, as they unveil the blueprint for effectively implementing and expanding your CMS-driven, localization focused eCommerce initiatives. 

From insider tips to practical strategies, discover how to effectively expand your global footprint and connect with new markets. Don't miss this opportunity to transform the daunting into the doable, and propel your eCommerce business to international success.

What you will learn:

  • Key considerations for global expansion 

  • Choosing your tech stack, what to consider and how to best evaluate

  • Creating an efficient eCommerce localization workflow

Speakers:

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Aaron Presley is a Technical Architect at Siemens and has helped companies like Nike and Fetch write code for a global audience. He has a deep technical understanding of Unicode.

Jenn Alvin ⁠is a seasoned digital professional skilled in launching user experiences globally, including leading Nike's e-commerce expansion into 14 languages across 20+ countries.

Nikolay Vasilev is a ⁠Solutions Architect at Hygraph with a robust technical background, adept at seamlessly merging the realms of business and technology.

Eric Silberstein, Sales Engineer at Lokalise, is experienced in translation and localization, he holds a BA in Linguistics and is finishing up an MA in Translation and Localization Project Management. He drives customer success through innovative localization strategies.