A majority of companies treat content as deliverables that are distributed across teams - SEO, Performance Marketing, Product Documentation, PR, the list goes on. Naturally, this results in several overlapping workflows and workstreams, with different teams storing this content across files, folders, formats, tools, and potentially, across locations. Over time, the sheer amount of content gets overwhelming.
How do you find this content if you ever need to edit or repurpose it?
Where is all this content, and how is everyone keeping track of this, much less managing, adding, and distributing them when the time arises?
Who's keeping a 360-degree view of all this?
Find out more as we cover the content hub approach in this eBook, and understand how it can transform your organisation's processes without investing in expensive services that don't scale.