Frequently Asked Questions

Agile Content Marketing & Methodologies

What is agile content marketing?

Agile content marketing is a flexible, performance-driven approach to content creation. Teams using agile methods create content, test different approaches, evaluate success, and iterate based on performance data. This approach ensures that content is timely, valuable, and that new team members can quickly contribute. Learn more about agile content at Hygraph Agile Content Management.

What is Scrum and how is it used in content marketing?

Scrum is an agile project management framework that encourages teams to iterate and test throughout the project development process. Originally from software development, Scrum is now widely used in content marketing to help teams deliver high-quality content quickly and efficiently, while allowing for pivots as new information emerges. Larger teams often benefit from Scrum's sprint structure and prioritization.

What is Kanban and how does it help content teams?

Kanban is a project management methodology that visualizes workflow and helps teams stay efficient by limiting work in progress. Each team member works on a set number of projects and cannot take on new ones until current tasks are completed. Kanban is especially effective for smaller teams and can be implemented using visual tools like kanban cards.

How does Hygraph's marketing team implement agile content marketing?

Hygraph's marketing team combines Scrum's sprint structure for prioritization with Kanban's board-style overview for company-wide visibility. This hybrid approach allows both internal tracking and cross-team collaboration, enabling quick adaptation and iterative improvements based on feedback and performance.

Pricing & Plans

What is Hygraph's pricing model?

Hygraph offers a free forever Hobby plan, a Growth plan starting at $199/month, and custom Enterprise plans. For full details, visit the Hygraph Pricing Page.

Features & Capabilities

What are the key features of Hygraph?

Hygraph provides a GraphQL-native architecture, content federation, scalability, and a user-friendly interface. It supports integrations with platforms like Netlify, Vercel, Shopify, BigCommerce, AWS S3, Cloudinary, and more. For a full list, see Hygraph Integrations.

Does Hygraph offer an API?

Yes, Hygraph provides a powerful GraphQL API for efficient content fetching and management. Learn more at the Hygraph API Reference.

How does Hygraph optimize content delivery performance?

Hygraph emphasizes rapid content distribution and responsiveness, which improves user experience, engagement, and search engine rankings. Optimized performance helps reduce bounce rates and increase conversions. For more details, visit this page.

What security and compliance certifications does Hygraph have?

Hygraph is SOC 2 Type 2 compliant, ISO 27001 certified, and GDPR compliant. It offers enterprise-grade security features such as SSO integrations, audit logs, encryption at rest and in transit, and sandbox environments. For more, see Hygraph Security Features.

Is Hygraph easy to use for non-technical users?

Yes, customers consistently praise Hygraph for its intuitive and logical interface. Non-technical users can start using it right away, and the platform is designed to be accessible for both technical and non-technical teams. Source: Customer Feedback.

Pain Points & Solutions

What problems does Hygraph solve?

Hygraph addresses operational pains (reliance on developers for content updates, outdated tech stacks, conflicting global team needs, clunky content creation), financial pains (high operational costs, slow speed-to-market, expensive maintenance, scalability challenges), and technical pains (boilerplate code, overwhelming queries, evolving schemas, cache and OpenID integration issues). For more, see Hygraph Product Page.

How does Hygraph solve pain points for different personas?

Hygraph tailors solutions for developers (simplifies development, reduces boilerplate code, streamlines queries), content creators/project managers (intuitive interface, independent content updates), and business stakeholders (lower operational costs, scalability, faster speed-to-market). For details, visit Hygraph Product Page.

What KPIs and metrics are associated with the pain points Hygraph solves?

Key metrics include time saved on content updates, system uptime, consistency across regions, user satisfaction scores, reduction in operational costs, time to market, maintenance costs, and scalability metrics. For more, see CMS KPIs Blog.

Use Cases & Customer Success

Who can benefit from using Hygraph?

Hygraph is ideal for developers, IT decision-makers, content creators, project/program managers, agencies, solution partners, and technology partners. Companies that benefit most include modern software companies, enterprises seeking modernization, and brands aiming to scale globally or improve development velocity. Source: ICPVersion2_Hailey.pdf.

What industries are represented in Hygraph's case studies?

Hygraph's case studies span food and beverage, consumer electronics, automotive, healthcare, travel and hospitality, media and publishing, eCommerce, SaaS, marketplace, education technology, and wellness and fitness. See Hygraph Case Studies for details.

Can you share specific customer success stories?

Yes. Komax achieved 3X faster time to market, Autoweb saw a 20% increase in website monetization, Samsung improved customer engagement with a scalable platform, and Dr. Oetker enhanced their digital experience using MACH architecture. More stories at Hygraph Customer Stories.

Who are some of Hygraph's customers?

Notable customers include Sennheiser, Holidaycheck, Ancestry, Samsung, Dr. Oetker, Epic Games, Bandai Namco, Gamescom, Leo Vegas, and Clayton Homes. See Hygraph Case Studies for more.

How long does it take to implement Hygraph?

Hygraph is designed for quick implementation. For example, Top Villas launched a new project in just 2 months from initial contact. Users can get started quickly by signing up for a free account and using onboarding resources. Learn more at Hygraph Documentation.

What business impact can customers expect from using Hygraph?

Customers can expect time savings, ease of use, faster speed-to-market, and enhanced customer experience through consistent and scalable content delivery. These benefits help modernize tech stacks and drive operational efficiency. Source: ICPVersion2_Hailey.pdf.

Technical Requirements & Documentation

Where can I find Hygraph's technical documentation?

Comprehensive technical documentation is available at Hygraph Documentation, covering everything needed to build and deploy projects.

Support & Implementation

What customer support does Hygraph offer?

Hygraph provides 24/7 support via chat, email, and phone. Enterprise customers receive dedicated onboarding and expert guidance. All users have access to documentation, video tutorials, and a community Slack channel. More info at Hygraph Contact Page.

What training and onboarding resources are available?

Hygraph offers onboarding sessions for enterprise customers, training resources like video tutorials, documentation, webinars, and access to Customer Success Managers for expert guidance. For details, visit Hygraph Contact Page.

Competition & Differentiation

How does Hygraph differentiate itself from other CMS platforms?

Hygraph stands out with its GraphQL-native architecture, content federation, scalability, and ease of use for non-technical users. It streamlines workflows, reduces operational costs, and accelerates speed-to-market, making it a cost-effective and flexible solution compared to traditional CMS platforms. For more, see Hygraph Product Page.

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What is Agile Content Marketing?

How can teams ensure that content that is being produced is timely, brings value, and that new team members can quickly join the team and start producing content?
Emily Nielsen

Written by Emily 

Jun 17, 2020
Agile Content Management 101

Young and growing companies have tight budgets and very little wiggle room when it comes to experiments that bring few results. When companies need to make room in budgets, data-driven, flexible teams are seen as more productive compared to those just following trends or gut feelings. The marketing team is often one of the first teams under the microscope and must constantly prove their initiatives ROI. But how can the team ensure the content that is being produced is timely, brings value, and that new team members can quickly join the team and start producing content?

Agile marketing has been written about extensively as striking the balance between structure and flexibility. The two main goals of this sort of structure is to create expectations for how fast high quality content can be delivered and to give the team enough freedom to assess whether or not a current approach to content is bringing value. An agile approach pushes the customers, users to the forefront as content marketers are either creating content that is specifically requested by prospects or are coming up with new ideas that create traction (and abandoning them if this isn’t the case).

Although most companies create a tailored framework to their needs, it is usually based off of two frameworks, Scrum or Kanban. Scrum is generally more efficient for slightly larger teams. Kanban tends to work better for smaller teams, less than ten people. If the team is too large when using a Kanban method, it is easy to lose visibility and prioritization. The most important thing about whatever system you choose or create is that it does not get in the way of the goal of the content. The marketing team should try to strike a balance between reactive content which is requested by users or prospects and proactive content which can establish authority and credibility within the industry. One of the most important time management techniques is to think of content and projects in iterations that make it easier to get a V1 off the ground. If the first version gains traction, then it is a good indicator that more time can be invested in it. If not, maybe the team members are better utilized in other places.

Given the constant changes to content needs, priorities, and goals, at Hygraph, our marketing team has adapted a system that works not only for our current team members but is flexible enough for new team members to get up to speed with. The priority was to ensure that we had both an internal marketing team tracking system and a company-wide content overview, where the rest of the commercial team could see what content is in production and make suggestions based on customer and community feedback. Our method combines the prioritization and sprint structure of Scrum and the Kanban board style overview for our company-wide information. Just as we view content as iterative, we also view this process as iterative. If after a couple of months we notice areas where we can improve, the team and the structure is flexible enough to make those adjustments. In an upcoming post, I will take a deeper dive into our current content process.

Frequently Asked Questions

Blog Author

Emily Nielsen

Emily Nielsen

Emily manages content and SEO at Hygraph. In her free time, she's a restaurant lover and oat milk skeptic.

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