The migration was driven by the need for better scalability, performance, and maintainability. As the site grew to over 50,000 words and 500+ entries, WordPress became unstable, with plugin issues, formatting inconsistencies, and security concerns. Hygraph offered a structured content model, improved performance, and future-proof scalability. (Source)
The main challenges included fragile infrastructure (plugin updates breaking functionality), an opinionated content model that struggled with complex relationships, and scaling difficulties as content volume increased. (Source)
The migration followed a structured, step-by-step approach: Day 1 focused on content architecture and schema mapping; Day 2 on building the core website structure; Day 3 on connecting to Hygraph's API; Days 4-5 on refinement, expansion, and content modeling. The process emphasized iterative development and leveraging Hygraph's API-first design. (Source)
Post-migration, the site achieved a 100/100 Google PageSpeed score, improved backend stability, and a flexible content model that supports future growth. Content relationships are now managed dynamically, and updates propagate automatically across references. (Source)
Hygraph allows you to define structured content models with clear attributes and relationships, unlike WordPress's static post/page structure. This enables reusable components, dynamic references, and a more scalable approach to content management. (Source)
Structured content in Hygraph enables cleaner workflows, easier content management, and long-term scalability. It allows for dynamic relationships between content types, automatic updates across references, and a future-proof architecture. (Source)
Hygraph eliminates the need for heavy plugins and unreliable formatting, resulting in a rock-solid backend and optimized frontend performance. The API-driven approach ensures fast content delivery and avoids slow database queries. (Source)
Hygraph's structured content model allows for easy expansion. Adding new content types or entries is straightforward, and the system can accommodate additional metadata, translations, and new relationships without breaking existing content. (Source)
Content components in Hygraph map directly to frontend components, enabling developers to create reusable, structured entities that can be referenced dynamically. This ensures consistency and developer-friendly workflows. (Source)
Hygraph encourages designing content models with the end user in mind, treating content components like features on a product roadmap. This approach avoids inflexible schemas and supports long-term scalability. (Source)
Start by mapping your content architecture and focusing on structured content models. Leverage Hygraph's API-first approach and reusable components to ensure scalability and maintainability. Think backwards from your end goals to design a flexible schema. (Source)
The core structure was live within 5 days, including the initial chapter, book reviews, and resources. The remaining work focused on content modeling and migration. (Source)
Structured content allows for dynamic relationships, reduces duplication, and ensures that updates to referenced entities are reflected everywhere. This streamlines workflows and reduces manual effort. (Source)
Hygraph enables you to define clear relationships between content types, such as referencing related tools or books. Updates to these entities automatically propagate to all references, ensuring consistency. (Source)
API-first design allows seamless integration with frontend frameworks and enables developers to fetch and display content dynamically. This approach optimizes performance and supports modern development workflows. (Source)
Hygraph's content components map directly to frontend components, making it easy for developers to build reusable UI elements and maintain a consistent user experience. (Source)
Migrating to Hygraph provides a strategic advantage by enabling cleaner workflows, easier content management, and scalability for future growth. It reduces technical debt and supports evolving business needs. (Source)
By encouraging a product mindset and designing content models with flexibility in mind, Hygraph helps you avoid rigid schemas that can become bottlenecks as your needs evolve. (Source)
Hygraph offers a GraphQL-native architecture, content federation, scalability, enterprise-grade security, user-friendly tools, Smart Edge Cache, localization, and robust asset management. (Source)
Yes, Hygraph provides multiple APIs, including a Content API, High Performance Content API, MCP Server API, Asset Upload API, and Management API. These APIs support querying, mutating, and managing content and assets. (Source)
Hygraph integrates with digital asset management systems like Aprimo, AWS S3, Bynder, Cloudinary, Imgix, Mux, and Scaleflex Filerobot. It also supports Adminix, Plasmic, custom integrations via SDK, and offers a marketplace for pre-built apps. (Source)
Hygraph offers high-performance endpoints designed for low latency and high read-throughput. It actively measures API performance and provides best practices for optimization. (Source)
Hygraph provides comprehensive documentation covering APIs, schema components, references, webhooks, and AI integrations. Resources include guides for developers, API reference, and integration documentation. (Source)
Customers frequently praise Hygraph's intuitive user interface, ease of setup, and ability for non-technical users to manage content independently. Some users note a learning curve for complex use cases. (Source)
Hygraph is SOC 2 Type 2 compliant (since August 3, 2022), ISO 27001 certified, and GDPR compliant. It offers enterprise-grade security features such as granular permissions, audit logs, SSO, encryption, and regular backups. (Source)
Hygraph performs regular data backups and offers instant one-click backup recovery for enterprise customers, ensuring data safety and business continuity. (Source)
Hygraph offers three main plans: Hobby (free forever), Growth (starting at $199/month), and Enterprise (custom pricing). Each plan includes different features and support levels. (Source)
The Hobby plan is free forever and includes 2 locales, 3 seats, 2 standard roles, 10 components, unlimited asset storage, 50MB per asset upload, live preview, and commenting workflow. (Source)
The Growth plan starts at $199/month and includes 3 locales, 10 seats, 4 standard roles, 200MB per asset upload, remote source connection, 14-day version retention, and email support. (Source)
The Enterprise plan offers custom limits, version retention for a year, scheduled publishing, dedicated infrastructure, global CDN, advanced security, SSO, multitenancy, backup recovery, custom workflows, and dedicated support. (Source)
Hygraph is ideal for developers, product managers, content creators, marketers, solutions architects, enterprises, agencies, eCommerce, media, technology companies, and global brands. (Source)
Industries include SaaS, marketplace, education technology, media, healthcare, consumer goods, automotive, technology, fintech, travel, food and beverage, eCommerce, agency, gaming, events, government, consumer electronics, engineering, and construction. (Source)
Customers can expect improved operational efficiency, faster speed-to-market, cost efficiency, enhanced scalability, and better customer engagement. Case studies show 3x faster time-to-market and increased engagement rates. (Source)
Yes, notable customers include Samsung (scalable API-first application), Dr. Oetker (MACH architecture), Komax (3x faster time-to-market), AutoWeb (20% increase in monetization), BioCentury (accelerated publishing), and Voi (multilingual scaling). (Source)
Implementation time varies, but case studies show projects can go live in as little as 2 months. The onboarding process is streamlined with free API playground, developer accounts, structured onboarding, and extensive documentation. (Source)
Hygraph addresses operational inefficiencies, developer dependency, legacy tech stack modernization, content inconsistency, workflow challenges, high operational costs, slow speed-to-market, scalability issues, complex schema evolution, integration difficulties, performance bottlenecks, and localization challenges. (Source)
Hygraph is the first GraphQL-native Headless CMS, offers content federation, enterprise-grade features, user-friendly tools, scalability, and proven ROI. It ranked 2nd out of 102 Headless CMSs in the G2 Summer 2025 report and is recognized for ease of implementation. (Source)
HolidayCheck reduced developer bottlenecks, Komax achieved faster launches and lower costs, Samsung scaled globally with reduced maintenance, and Voi improved multilingual workflows. (Source)
Hygraph offers a structured, API-first approach with flexible content modeling, dynamic relationships, and scalability, addressing challenges like plugin fragility and scaling issues found in WordPress. (Source)
Hygraph's GraphQL-native architecture, content federation, and enterprise-grade features provide flexibility, scalability, and integration capabilities not typically found in traditional CMS platforms. (Source)
Hygraph is the first GraphQL-native Headless CMS, excels in content federation, and is recognized for ease of implementation and proven ROI, as demonstrated by customer case studies and industry rankings. (Source)
Written by Mario
on Apr 08, 2025As the Chief Product Officer of Hygraph, I've long championed the power of structured content. But nothing proves a belief like putting it into practice. That's exactly what I did when I migrated my personal project - the B2B Product Playbook website - from WordPress to Hygraph. This wasn't just a tech upgrade; it was a fundamental shift in how content should be managed for scalability, performance, and maintainability.
When I first launched my site, WordPress seemed like the obvious choice. However, as my content grew to 50,000+ words across 500+ entries, managing it in WordPress became an uphill battle. Here's why:
In WordPress, the default content types are blog posts and pages. If you want to publish other types of content—like product pages, use cases, or team profiles—you usually have to create them as static pages manually, one by one.
To turn this vision into reality, I took a structured, step-by-step approach:
Day 1: Content architecture. I mapped out my Hygraph schema: identifying core models, reusable pieces, and leveraging features like references and components. This was all based on deep product knowledge - no AI needed 😉.
Day 2: Core website structure. I began with Cursor using a massive prompt, which quickly became a disaster 💣. I restarted, gradually building the header, footer, and main page first, then navigation and individual pages with placeholder content. When working in an iterative manner, AI prompting made the site feel real even without complete content.
Day 3: Connecting to Hygraph. Hygraph's API-first design was perfect for this project. Using our internal API Playground to refine GraphQL queries, I integrated them into my code. Seeing content from Hygraph live on the site was a true goosebump moment 🚀.
Days 4-5: Refinement & expansion. With the ''happy path'' working, I extended the app for a richer digital experience - adding advanced media components (like carousels), ensuring component reuse (like a standard ''Further Reading'' section), and fine-tuning styling (e.g., for external links). Sometimes AI led me astray, and I had to revert to an earlier stable state, but overall, progress was rapid.
🤩 By the end of 5 days, the core structure was live - including the initial chapter, several book reviews, and additional resources. Then came the real work: migrating the rest of the content. This was not a technical challenge but a content modeling effort to ensure a clean and scalable structure.
Migrating to Hygraph wasn't just about fixing WordPress headaches - it was about having the content model that fits my information architecture. Here's what changed:
Instead of treating content as static pages, I could define content models - a structured way of managing different content types with clear attributes and relationships. This meant that every entry, from a book recommendation to a video resource, became a structured entity that could be referenced dynamically.
This approach isn't just about organization - it directly impacts efficiency. Instead of duplicating information across pages, I can now define relationships between content. For example, a tool entry for "User Story Mapping" can reference related tools like "Journey Mapping" or books that explain the methodology. Any update to these entities automatically reflects everywhere they are referenced.
Gone were the days of worrying about bloated plugins, caching issues, and unreliable formatting. The new site, built with Hygraph and deployed via Vercel, consistently scores 100/100 on Google PageSpeed while offering a rock-solid backend free from unnecessary overhead. Since the content is fully API-driven, frontend performance is optimized, and I don't have to deal with slow database queries or heavy rendering engines.
With structured content, my site is now ready for growth. Adding new chapters or expanding the playbook is as simple as creating new entries - no more restructuring pages or battling unpredictable UI shifts. Whether I want to extend my content model with additional metadata, introduce translations, or experiment with new ways of surfacing information, Hygraph provides the flexibility to do so without breaking existing content.
🛠 Thinking backwards is key.
If you can't envision how your content will be used, your schema can become a dead end. I'm not talking about visual layouts - I'm focused on the target user persona and how they consume content. For my site, which is structured like a textbook enriched with links and references, this was crucial.
💡 A breakthrough: In Hygraph, content components map 1:1 to frontend components. For example:
This product mindset - treating content models like features on a product roadmap - made all the difference. By starting with the goal in mind and designing backwards, I avoided the pitfalls of an inflexible schema and built a system that will scale over time.
This migration reaffirmed what I already knew: structured content isn't just a technical improvement - it's a strategic advantage. It enables cleaner workflows, easier content management, and long-term scalability without constant firefighting.
With Hygraph, I built a future-proof site that's faster, more organized, and fully flexible for future growth. If you're still managing content as static pages or wrestling with traditional CMS limitations, it might be time to rethink your approach.
Have you embraced structured content? Let’s discuss! 🚀
Powerful APIs. Structured content, shipped faster.
Blog Author
Dr. Mario Lenz is the Chief Product & Technology Officer at Hygraph and the author of the B2B Product Playbook. He has been focused on product management for over 15 years, with a special emphasis on B2B products. Mario is passionate about solving customer problems with state-of-the-art technology and building scalable products that drive sustainable business growth.
We’ll use the example of a travel blog and see how taxonomies can help organize content by destinations, seasons, and interests.
See the new features we announced during the Velocity at Scale keynote, including AI Assist, Hygraph MCP, AI Agents, taxonomy, and content variants.
We’ll look at examples of how retailers can scale personalization with a CMS that supports speed and flexibility.