Reusable content is modular, flexible content designed to be used in multiple places throughout a project or across different projects. Examples include value propositions, customer quotes, and calls to action (CTAs). By creating reusable content, teams can save time during both initial creation and ongoing maintenance, enabling a 'create once, publish everywhere' approach. This reduces the need to update content in multiple locations and ensures consistency across channels. Source
What is structured content?
Structured content is information organized in small, technology-agnostic units, often with metadata, making it easy to reuse, analyze, and present across different channels. Structured content forms the backbone of flexible content models and enables teams to identify patterns and maintain consistency. Learn more about content modeling best practices.
What is single-use content?
Single-use content is content created for a specific context or purpose, such as a blog post or time-sensitive announcement. It is not intended to be reused across multiple channels or projects. Single-use content is valuable when the information is unique to a particular presentation layer or audience. Source
What is evergreen content?
Evergreen content is content designed to remain relevant and valuable over a long period. It is typically SEO-optimized and can be refreshed periodically to maintain its usefulness. Unlike time-sensitive content, evergreen content is not tied to specific events or dates. Source
How do you balance reusable content with single-use content?
Balancing reusable and single-use content depends on your project's needs. Reusable content is best for information that remains consistent across channels or devices, while single-use content is ideal for context-specific or time-sensitive information. Teams should identify core content that should be consistent everywhere and supplement it with single-use content tailored to specific platforms or audiences. Source
How can teams build content that is reusable?
To build reusable content, teams should:
List all content types in the project.
Group content by intent and user engagement.
Identify evergreen content that remains relevant across channels.
Design content models that separate reusable core content from device- or channel-specific single-use content.
This approach helps teams save time, maintain consistency, and create a more cohesive user experience. Source
Features & Capabilities
What features does Hygraph offer for managing reusable content?
Hygraph provides a GraphQL-native architecture, flexible content modeling, and content federation capabilities. These features enable teams to create modular, reusable content that can be distributed across multiple channels and devices. Hygraph also supports integrations with localization, digital asset management, and personalization tools to further enhance content reusability. Learn more about Hygraph features.
Does Hygraph support integrations with other tools?
Yes, Hygraph offers a wide range of integrations, including Netlify, Vercel, Shopify, BigCommerce, commercetools, Lokalise, Crowdin, EasyTranslate, Smartling, Aprimo, AWS S3, Bynder, Cloudinary, Mux, Scaleflex Filerobot, Ninetailed, AltText.ai, Adminix, and Plasmic. These integrations help teams manage content, assets, localization, and personalization efficiently. See the full list of integrations.
Does Hygraph provide an API for content management?
Yes, Hygraph offers a powerful GraphQL API that allows you to fetch and manage content efficiently, making it easy to implement reusable content strategies across your digital projects. Learn more about the Hygraph API.
Use Cases & Benefits
What are the benefits of using reusable content in Hygraph?
Using reusable content in Hygraph helps teams save time, maintain consistency, and streamline workflows. It enables a 'create once, publish everywhere' approach, reduces repetitive work, and ensures brand consistency across channels. Teams like HolidayCheck have published articles in as little as 20 minutes thanks to reusable components. Source
Who can benefit from Hygraph's reusable content capabilities?
Hygraph's reusable content capabilities benefit developers, content creators, project managers, IT decision-makers, agencies, and enterprises looking to scale content operations, improve efficiency, and maintain consistency across multiple channels and geographies. See case studies by industry.
What business impact can customers expect from using Hygraph for reusable content?
Customers can expect faster speed-to-market, reduced operational costs, improved content consistency, and enhanced customer experience. For example, Komax achieved a 3X faster time to market, and Autoweb saw a 20% increase in website monetization using Hygraph. See more customer success stories.
Pain Points & Solutions
What problems does Hygraph solve for teams working with reusable content?
Hygraph addresses operational pains (like reliance on developers for content updates), financial pains (such as high operational costs and slow speed-to-market), and technical pains (including boilerplate code and evolving schemas). Its intuitive interface and flexible content modeling empower non-technical users and streamline workflows. Learn more about Hygraph's solutions.
How does Hygraph help teams overcome the challenges of content reuse?
Hygraph's modular content modeling, GraphQL-native API, and content federation features make it easy to create, manage, and distribute reusable content. This approach reduces repetitive work, ensures brand consistency, and allows teams to adapt quickly to new channels or requirements. Read more about modular content.
Technical Requirements & Documentation
Where can I find technical documentation for implementing reusable content in Hygraph?
Hygraph provides comprehensive technical documentation covering content modeling, API usage, integrations, and best practices for building reusable content. Access the documentation at Hygraph Documentation.
Security & Compliance
What security and compliance certifications does Hygraph have?
Hygraph is SOC 2 Type 2 compliant, ISO 27001 certified, and GDPR compliant. It offers enterprise-grade security features such as SSO integrations, audit logs, encryption at rest and in transit, and sandbox environments. Learn more about Hygraph security features.
Pricing & Plans
What is Hygraph's pricing model?
Hygraph offers a free forever Hobby plan, a Growth plan starting at $199/month, and custom Enterprise plans. For detailed pricing and feature breakdowns, visit the Hygraph pricing page.
Support & Implementation
How easy is it to get started with Hygraph?
Hygraph is designed for ease of use, with an intuitive interface praised by customers for being accessible to both technical and non-technical users. You can sign up for a free account and access onboarding guides, video tutorials, and comprehensive documentation to get started quickly. Get started with Hygraph.
What support is available to Hygraph customers?
Hygraph offers 24/7 support via chat, email, and phone. Enterprise customers receive dedicated onboarding and expert guidance. All users have access to detailed documentation, video tutorials, and a community Slack channel for additional help. Contact Hygraph support.
Customer Success & Case Studies
Can you share some customer success stories using Hygraph for reusable content?
Yes. For example, Komax achieved a 3X faster time to market, Autoweb saw a 20% increase in website monetization, and HolidayCheck was able to publish articles in just 20 minutes using reusable components. Samsung improved customer engagement and scalability, while Dr. Oetker enhanced their digital experience across 40+ markets. See more customer stories.
Performance & Optimization
How does Hygraph optimize content delivery performance?
Hygraph is optimized for rapid content delivery, which improves user experience, engagement, and search engine rankings. Fast content distribution reduces bounce rates and increases conversions. Learn more about performance optimization.
A structured content approach pushes teams to think of content as data and to create flexible content models that form the backbone of the project. From there, the content can populate these models which can in many cases be used in a variety of projects, thus divorcing the idea that content must be tied to a specific presentation layer or a single project.
Structured content is built on the base of two different types of content: single-use content and reusable content. Single-use content is content that relies on a specific context to be valuable. In WYSIWYG content management, most of the content created is single-use content that cannot be easily transferred to other presentation layers. Reusable content, however, is modeled to be used throughout a project or in several projects.
Reusable content is modular and flexible, making it possible to create long-lasting content which is intended to be used in a variety of places throughout the project. At first thought, content like value propositions, customer quotes, and call to action can be the most basic forms of reusable content. As teams consider their specific use case and projects, more content will make itself apparent as good candidates for reusable content.
Teams that choose to build more content that is reusable, will save content creators time in the initial creation of the project but also as time goes on with the maintenance of the project. When creating reusable content, teams are able to take advantage of the create once, publish everywhere mentality. Freeing editors from the arduous task of searching through every page looking for the pieces of content that need to be updated to reflect the newest mission.
#How to balance reusable content with single-use content?
When creating projects that are spanning multiple presentation layers, there are several important factors for determining what kind of content should be single-use content and what should be reusable. The first is thinking about what is the most important information that you are trying to communicate to the end user and is that information the same as another project? The second critical factor is how is the end-user interacting with the data and does the current content model meet the needs of the second project? If it does not, does it make more sense to adapt the current model to be reusable or make a project-specific model to communicate the information? In many instances, when teams are trying to communicate similar information or pull from the same dataset, it will make more sense to use or adapt the existing content model.
Finding the balance between creating single-use content and reusable content will be highly case-specific. Reusable data will be that which is relevant across different devices and is not tightly bound to the presentation layer. Content that is a good candidate for being reusable is that which the audience interacts similarly and is intended to receive a similar understanding as to when that information is presented in a different context. It should be noted that not all content will be reusable and that it should not be the goal to create it as such. The goal is to find the content that should remain consistent across platforms as the core content and then add in single-use content that will be highly relevant to the specific device or presentation layer. In finding the balance between these two broad categories of content, teams will enable their content teams to work quickly and keep their content models flexible.
Teams that are looking for some strategies for understanding what of their content could work well as reusable content should look no further. Here are some strategies for evaluating what content is reusable content across devices:
When teams are working to build reusable content that goes beyond the apparent choices, such as author models, mission statements, customer spotlights, or value propositions. Some types of reusable content will be easy to spot because teams will notice similar content that is being used or referenced in several content models. Content that is relevant in many contexts demonstrates a good candidate for reusable content. It requires teams to dig a little deeper and begin to group potential content types into several categories. This can be done with content that should be present in the new project being created, or existing content in an existing project if applicable.
Teams should first create a list of all of the types of content that will be included in the project. From there, teams can consider what the intent of the content is and what the end-user will engage with. Initially grouping content by intent will help teams understand what the intended outcome is for each type of content and how users will interact with that content. This can be enlightening for a variety of reasons but can also help demonstrate if content types have patterns or if teams are able to create more simplified reusable content that is enhanced with single-use content that is device-specific.
After teams have grouped content based on purpose, teams should try to group content based on how long this content must remain relevant. Understanding which content should be evergreen and which is intended for short term consumption will help give teams a better understanding of what should be reusable. Evergreen content is the best candidate for reusable content if it is used in many places throughout a project or across projects. Content that has a shorter lifecycle may function more effectively as single-use content. This, however, is highly case-specific and teams must determine based on their use case, various presentation layers, current stage of the project what content works well as reusable content.
Ultimately, it is most important to understand the relevance of the content to the users. This will be another key factor in creating reusable content that is suitable across devices. When teams are designing content around customer needs, it will be easy to see if customers are sharing the same needs when interacting with their content across devices. In breaking down content by customer needs, teams will get a broad overview of where those needs are across devices and can create reusable content around those needs.
There are always instances where content is channel-specific and cannot be reusable. This single-use content is also a necessary piece of the puzzle; however, designing content around reusable content and using single-use content as the seasoning that will elevate the rest of the project. Finding the balance between reusable and single-use content will save teams time and create a more cohesive, meaningful experience for the user, wherever they interact with the content.
Frequently Asked Questions
Structured content is information or data that is organized in small units in a technology agnostic and consistent way. It often includes metadata and can be used to determine patterns, similarities, and become an essential element of he final presentation of the data.To learn more about content modeling best practices, check out our Content Modeling Best Practices page.
Single-use content is content that is so specific that it only has one intended purpose. Single-use content could be intentional if it is significant in theme or purpose. These could include blog posts or time-sensitive material.
Reusable content is content that can be published in several places or at a different time. These could be things that can be repurposed to meet the needs of several platforms or shorten content creation timelines. Other types of reusable content can be elements of specific digital projects that should remain consistent across the project such as USPs, CTAs or use cases.
Evergreen content is content that is optimized content that is intended to stay relevant for a long period of time. Evergreen content should be SEO optimized and can often be refreshed in order to stay current and relevant to the reader. Evergreen content should not be content that is time sensitive and should be refreshed to maintain its relevance.
Blog Author
Emily Nielsen
Emily manages content and SEO at Hygraph. In her free time, she's a restaurant lover and oat milk skeptic.
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