Watch on demand industry thought leaders from Dr. Oetker, AKQA, Algolia and Hygraph as they discuss the digital transformation project undergone by the Oetker Group, Germany's largest family-run business, and share perspectives on the current and future state of our market.
What you will learn:
- Insights into Dr. Oetker's story
- How they modernized their technology stack for cost synergies
- What it took to build a centralized infrastructure to manage brands across 40 different countries
- How they harmonized consumer experience and improved their engagement rates
- The benefits a single source of truth brings for content consistency and reusability
Panel discussion on:
- Digital trends in the FMCG sector
- Composable and MACH architecture
- First party data and the role it plays