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Webinar

A recipe for success

How Dr. Oetker embraced a composable journey to move closer to the consumer

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Watch on demand industry thought leaders from Dr. Oetker, AKQA, Algolia and Hygraph as they discuss the digital transformation project undergone by the Oetker Group, Germany's largest family-run business, and share perspectives on the current and future state of our market.

What you will learn:

  • Insights into Dr. Oetker's story
  • How they modernized their technology stack for cost synergies
  • What it took to build a centralized infrastructure to manage brands across 40 different countries
  • How they harmonized consumer experience and improved their engagement rates
  • The benefits a single source of truth brings for content consistency and reusability

Panel discussion on:

  • Digital trends in the FMCG sector
  • Composable and MACH architecture
  • First party data and the role it plays

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