Why is metadata management important for streaming platforms?
Metadata management is crucial for streaming platforms because it enables seamless content discovery, ensures data governance, and optimizes usability. Well-managed metadata helps users quickly find relevant videos, supports SEO optimization for better search engine rankings, and allows organizations to make informed business decisions. Effective metadata management directly impacts data quality, operational efficiency, and the overall digital customer experience. Source
What are the main challenges in metadata management for streaming platforms?
Streaming platforms face several challenges in metadata management, including handling high volumes of metadata, managing complex interrelationships between data, and ensuring data consistency and accuracy across multiple sources. These challenges can impact the ability to deliver a cohesive user experience and maintain reliable, up-to-date content libraries. Source
What are the top best practices for metadata management in video streaming platforms?
The top best practices for metadata management in streaming platforms include:
Defining a comprehensive metadata strategy aligned with business goals and audience preferences.
Leveraging metadata-driven personalization to offer tailored recommendations and curated playlists.
Investing in robust tools like Hygraph to efficiently organize, update, and synchronize metadata from various sources.
Consolidating isolated metadata into a central layer to streamline management and ensure data integrity.
How does Hygraph help streaming platforms manage metadata?
Hygraph enables streaming platforms to unify and structure large volumes of programmatic content sourced from APIs or vendors, ensuring scalability and efficiency. Its user-friendly interface allows for the consolidation of metadata from various sources into a single abstraction layer, simplifying management and enhancing data integrity. Hygraph also supports native localization and provides schema-building tools for flexible content modeling. Source
Can you share a real-world example of Hygraph improving metadata management for a streaming platform?
Yes. Telenor’s video streaming service for the Nordics used Hygraph to federate metadata from external APIs, enabling the delivery of an immersive streaming experience to millions of viewers. Hygraph provided a unified content abstraction layer, facilitated native localization, and simplified content aggregation, helping Telenor scale their platform and streamline workflows for content editors. Source
How does Hygraph support data consistency and accuracy in metadata management?
Hygraph consolidates metadata from multiple sources into a central layer, ensuring consistent formatting and quality standards. This approach reduces duplication, maintains data integrity, and provides a single source of truth for all metadata across the streaming platform. Source
Features & Capabilities
What are the key features of Hygraph for streaming platforms?
Hygraph offers a GraphQL-native architecture, content federation, scalability, and a user-friendly interface. It enables efficient metadata management, supports native localization, and provides schema-building tools for flexible content modeling. Hygraph also integrates with various external APIs and vendor services to streamline metadata aggregation and distribution. Source
What integrations does Hygraph support?
Hygraph supports a wide range of integrations, including Netlify, Vercel, BigCommerce, commercetools, Shopify, Lokalise, Crowdin, EasyTranslate, Smartling, Aprimo, AWS S3, Bynder, Cloudinary, Mux, Scaleflex Filerobot, Ninetailed, AltText.ai, Adminix, and Plasmic. These integrations help streaming platforms manage hosting, eCommerce, localization, digital assets, personalization, and AI-driven features. Source
Does Hygraph provide an API for metadata management?
Yes, Hygraph provides a powerful GraphQL API that allows streaming platforms to fetch, manage, and distribute metadata efficiently. The API supports flexible queries and integration with external data sources. Source
Where can I find technical documentation for Hygraph?
Comprehensive technical documentation for Hygraph is available at Hygraph Documentation. It covers everything you need to know about building and deploying projects, including API usage, integrations, and best practices.
Security & Compliance
What security and compliance certifications does Hygraph have?
Hygraph is SOC 2 Type 2 compliant, ISO 27001 certified, and GDPR compliant. These certifications ensure enterprise-grade security and data protection for streaming platforms and other users. Hygraph also offers features like SSO integrations, audit logs, encryption at rest and in transit, and sandbox environments. Source
Pricing & Plans
What is Hygraph's pricing model?
Hygraph offers a free forever Hobby plan, a Growth plan starting at $199/month, and custom Enterprise plans. For detailed information on features and pricing, visit the Hygraph pricing page.
Use Cases & Customer Success
Who can benefit from using Hygraph?
Hygraph is ideal for developers, IT decision-makers, content creators, project/program managers, agencies, solution partners, and technology partners. It is especially beneficial for modern software companies, enterprises looking to modernize their technologies, and brands aiming to scale across geographies or improve development velocity. Source
What industries use Hygraph for metadata management and streaming platforms?
Hygraph is used across industries such as media and publishing, consumer electronics, automotive, healthcare, travel and hospitality, eCommerce, SaaS, marketplace, education technology, and wellness and fitness. Source
Can you share specific customer success stories related to metadata management?
Yes. For example, 2U consolidated metadata from 500+ ed-tech offerings and distributed up-to-date information to over 300,000 global students using Hygraph. Telenor scaled their streaming platform to millions of viewers by federating metadata from external APIs. Statistic Finland uses Hygraph to manage all metadata and content relations, synchronizing publishing with other systems and accessing data through microservices in Azure. 2U Case Study, Telenor Case Study, Statistic Finland Case Study
Support & Implementation
How easy is it to get started with Hygraph?
Hygraph is designed for ease of use, with an intuitive interface praised by customers. Even non-technical users can start quickly by signing up for a free account and accessing onboarding guides, documentation, and video tutorials. For example, Top Villas launched a new project in just 2 months using Hygraph. Documentation, Top Villas Case Study
What support and training does Hygraph offer?
Hygraph provides 24/7 support via chat, email, and phone. Enterprise customers receive dedicated onboarding and expert guidance. All users have access to detailed documentation, video tutorials, webinars, and a community Slack channel. Customer Success Managers are available to help during onboarding. Contact Page
KPIs & Business Impact
What business impact can streaming platforms expect from using Hygraph?
Streaming platforms using Hygraph can expect significant business impacts, including time-saving through streamlined workflows, faster speed-to-market, enhanced customer experience, and improved operational efficiency. For example, Komax achieved 3X faster time to market, and Autoweb saw a 20% increase in website monetization. Source
What KPIs and metrics are associated with metadata management using Hygraph?
Key KPIs include time saved on content updates, system uptime, consistency in content across regions, user satisfaction scores, reduction in operational costs, time to market for new products, maintenance costs, scalability metrics, and performance during peak usage times. For more details, visit the Hygraph blog on CMS KPIs.
Metadata management best practices for streaming platforms
Let’s delve into metadata management for video streaming solutions, exploring its importance, challenges, and the top 4 best practices.
Written by Sabika
on Jul 18, 2023
In the dynamic world of digital content consumption, video streaming platforms are the go-to destination for entertainment. As the demand for seamless and immersive streaming experiences continues to rise, the importance of metadata management cannot be overstated.
In this blog, let’s delve into the realm of metadata management for video streaming solutions, exploring its importance, challenges, and the top 4 best practices. Join us to unlock the true potential of metadata and revolutionize your streaming platform.
Metadata, or the “data behind your data”, acts as the backbone of streaming platforms. It goes beyond basic information like titles and descriptions; it encompasses everything from genre, cast and crew information to video formats, access controls and data sharing rules.
Here is what an effective metadata strategy makes possible:
Seamless content discovery: Well-managed metadata structures provide internal users with easy access to specific content, while enhancing the customer experience by enabling external users to quickly locate relevant videos. Additionally, metadata is what allows your videos to be SEO-optimized for improved visibility on search engines through better ranking.
Ensuring data governance: Metadata management becomes crucial in meeting regulatory and compliance demands, allowing only authorized personnel to locate and responsibly utilize their data assets.
Optimizing usability: Properly labeled and categorized data enables organizations to leverage it to its fullest potential, supporting informed business decisions and delivering valuable insights.
Metadata management is specifically vital for streaming platforms due to its pivotal role in providing accurate, relevant, and comprehensive information about the content library.
With the sheer volume of video content available, effective metadata management ensures seamless navigation and personalized recommendations for users. It enables platforms to categorize content, create dynamic playlists, and deliver tailored content recommendations, enhancing the overall streaming experience.
Suffice to say, metadata directly impacts your overall data quality, with the cost of bad data accounting for an astonishing 15% to 25% of revenue for most companies. This emphasizes the significance of successful metadata management implementation in unleashing the full potential of your organizational data, driving operational efficiency, informed decision-making, and a superior digital customer experience.
#Challenges in metadata management for streaming platforms
As streaming platforms strive to meet the evolving demands of viewers, they encounter several challenges in metadata management. Let's explore some of these challenges
Managing high volumes of metadata
Streaming platforms are increasingly dealing with a massive amount of metadata, making it challenging to organize, update, and synchronize across various sources. This growth is directly linked to the ever-expanding content libraries and the need for content localization for various media based on the countries in which it is streamed.
Complex interrelationships between data
In the streaming world, content interrelationships play a crucial role in delivering a cohesive user experience. Managing the intricate web of connections between genres, cast and crew, related content, and user preferences requires sophisticated metadata management systems capable of accurately capturing and displaying the interlinked information without any glitches.
Data consistency and accuracy
Ensuring consistent and accurate metadata across the platform is crucial for delivering a seamless user experience. However, maintaining data consistency becomes challenging when metadata is sourced from multiple providers, each with their own formatting and quality standards.
2U, a global edtech company, faced challenges with their custom headless CMS as it became inadequate for their growing and diverse projects. They needed a more efficient solution to consolidate content pieces and streamline workflows, leveraging GraphQL for improved content aggregation.
Modernizing the streaming experience with metadata
By leveraging metadata, streaming platforms can enhance search capabilities, enable personalized recommendations, and provide users with rich content details. However, achieving all this is only possible if your platform can scale alongside the growing audience demands.
Telenor’s video streaming service for the Nordics hit a similar roadblock of not being able to scale up as needed to deliver a high-quality experience while accommodating the increasing content volume.
Hygraph empowered the Telenor team to deliver an immersive streaming experience to millions of viewers across the Nordics by federating metadata from external APIs seamlessly through a unified content abstraction layer. The platform also facilitated native localization and offered a schema builder, simplifying content aggregation from various sources and streamlining the workflow for content editors.
#Top 4 metadata management best practices for video streaming platforms
To harness the full potential of metadata, streaming platforms should adopt best practices tailored to their specific needs. Here are some key recommendations:
1. Define a metadata strategy
Develop a comprehensive metadata strategy aligned with your business goals and audience preferences. The strategy must ensure the delivery of accurate and relevant metadata, including detailed descriptions, genre classifications, and tags, that enhance searchability and content discoverability. The ultimate goal is for your platform to keep your audience engaged and satisfied, delivering them the content they were in search of.
2. Metadata-driven personalization
Leverage metadata to categorize content based on genre, cast, release date, language, and more. This categorization facilitates personalized recommendations, curated playlists, and dynamic content grouping through metadata-driven analytics, offering users a tailored streaming experience based on their viewing habits.
3. Get the right tools
Invest in the right tools for your video streaming architecture to achieve the desired outcomes. Opt for a robust solution like Hygraph, an optimized metadata management tool tailored for the video streaming industry. This unified platform enables you to efficiently organize, update, and synchronize metadata from various sources, ensuring consistency and accuracy throughout your entire streaming infrastructure.
4. Consolidate isolated metadata in a central layer
Streamline your metadata management process by consolidating diverse metadata from different sources into a central layer. Leverage Hygraph's capabilities to consolidate metadata from various API-driven services and vendor partnerships into a single, accessible abstraction layer. This consolidation simplifies metadata management, reduces duplication, and ensures data integrity by providing a single source of truth throughout your streaming platform.
#Federating metadata with next-generation content management
Hygraph's next-generation content management platform unlocks the true potential of metadata for streaming service platforms. With its user-friendly interface, it empowers streaming platforms to unify and structure large volumes of programmatic content sourced from APIs or collected from vendors and partners, ensuring scalability and efficiency.
Above all else, Hygraph's optimized solution understands the intricate web of relationships between different pieces of content, enabling platforms to deliver accurate recommendations and related content suggestions, enhancing viewer engagement and retention.
In the words of the team at Statistic Finland, a satisfied Hygraph customer:
Hygraph contains all the metadata and relations of the content. Publishing is controlled within the CMS and synchronized with our other systems, and then accessed through microservices in Azure.
Juhani KauppoProject Manager at Statistics Finland
To top it all off, Hygraph goes beyond metadata management by providing content editors with the flexibility to source and edit content from other APIs. You can then proceed to efficiently distribute metadata to any frontend and even associate assets with relevant metadata, such as image captions, for further content enrichment.
By embracing the given best practices and leveraging advanced tools like Hygraph, streaming platforms can utilize metadata management to stay ahead of the competition. Don't let your metadata remain an untapped potential—unleash its power and revolutionize your streaming platform today with the next-generation CMS.
Blog Author
Sabika Tasneem
Content Writer
Sabika is an experienced Product Marketing Professional passionate about crafting engaging content. Beyond her professional pursuits, Sabika loves immersing herself in the world of literature, exploring diverse cultures, and fueling her creativity through writing.
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