Frequently Asked Questions

Pricing & Plans

What is Hygraph's pricing model and how is it determined?

Hygraph offers a flexible pricing model to suit different needs. There is a free forever Hobby plan, a Growth plan starting at $199/month, and custom Enterprise plans for larger organizations. For full details and feature breakdowns, visit the Hygraph Pricing Page.

Features & Capabilities

What are the key features and capabilities of Hygraph?

Hygraph provides a GraphQL-native architecture, content federation, and scalability. Key features include rapid content delivery, intuitive user interface, robust integrations (Netlify, Vercel, Shopify, AWS S3, Cloudinary, and more), and enterprise-grade security. Learn more at the Hygraph Features page.

Does Hygraph offer an API for content management?

Yes, Hygraph provides a powerful GraphQL API for efficient content fetching and management. For technical details, see the Hygraph API Reference.

What integrations are available with Hygraph?

Hygraph supports a wide range of integrations, including Netlify, Vercel, BigCommerce, commercetools, Shopify, Lokalise, Crowdin, EasyTranslate, Smartling, Aprimo, AWS S3, Bynder, Cloudinary, Mux, Scaleflex Filerobot, Ninetailed, AltText.ai, Adminix, and Plasmic. For a full list, visit Hygraph Integrations.

How does Hygraph optimize content delivery performance?

Hygraph emphasizes rapid and optimized content delivery, which improves user experience, engagement, and search engine rankings. Fast content distribution helps reduce bounce rates and increase conversions. For more details, visit this page.

What security and compliance certifications does Hygraph have?

Hygraph is SOC 2 Type 2 compliant, ISO 27001 certified, and GDPR compliant. It offers SSO integrations, audit logs, encryption at rest and in transit, and sandbox environments for enterprise-grade security. For more details, visit Hygraph Security Features.

Use Cases & Benefits

Who can benefit from using Hygraph?

Hygraph is ideal for developers, IT decision-makers, content creators, project/program managers, agencies, solution partners, and technology partners. Companies that benefit most include modern software companies, enterprises seeking to modernize, and brands aiming to scale across geographies or re-platform from legacy solutions. Source: ICPVersion2_Hailey.pdf

What business impact can customers expect from using Hygraph?

Customers can expect significant time savings, faster speed-to-market, improved operational efficiency, and enhanced customer experience through scalable and consistent content delivery. These benefits help modernize tech stacks and drive business growth. Source: ICPVersion2_Hailey.pdf

What industries are represented in Hygraph's case studies?

Hygraph's case studies span industries such as Food and Beverage (Dr. Oetker), Consumer Electronics (Samsung), Automotive (AutoWeb), Healthcare (Vision Healthcare), Travel and Hospitality (HolidayCheck), Media and Publishing, eCommerce, SaaS (Bellhop), Marketplace, Education Technology, and Wellness and Fitness. See more at Hygraph Case Studies.

Can you share specific customer success stories using Hygraph?

Yes. Komax achieved a 3X faster time to market, Autoweb saw a 20% increase in website monetization, Samsung improved customer engagement with a scalable platform, and Dr. Oetker enhanced their digital experience using MACH architecture. Explore more at Hygraph Customer Stories.

How long does it take to implement Hygraph and how easy is it to start?

Hygraph is designed for quick implementation. For example, Top Villas launched a new project in just 2 months from initial contact. Users can get started quickly by signing up for a free account and using resources like documentation and onboarding guides. Learn more at Hygraph Documentation.

Pain Points & Solutions

What core problems and pain points does Hygraph solve?

Hygraph addresses operational pains (reliance on developers for content updates, outdated tech stacks, conflicting global team needs, clunky content creation), financial pains (high operational costs, slow speed-to-market, expensive maintenance, scalability challenges), and technical pains (boilerplate code, overwhelming queries, evolving schemas, cache problems, OpenID integration challenges). For more, visit Hygraph Product Page.

How does Hygraph solve pain points differently from other solutions?

Hygraph leverages its GraphQL-native architecture, content federation, and scalability to address pain points. It empowers non-technical users, modernizes legacy systems, ensures consistent branding across regions, streamlines workflows, and simplifies development. These tailored solutions set Hygraph apart from traditional CMS platforms. For details, see Hygraph Product Page.

What KPIs and metrics are associated with the pain points Hygraph solves?

Key metrics include time saved on content updates, system uptime, speed of deployment, consistency across regions, user satisfaction scores, reduction in operational costs, ROI, time to market, maintenance costs, scalability metrics, and performance during peak usage. For more, see the Hygraph CMS KPIs Blog.

Do the pain points solved by Hygraph differ by persona?

Yes. Developers benefit from reduced boilerplate code and streamlined queries; content creators and project managers gain independence from developers and a user-friendly interface; business stakeholders see lower costs, easier scaling, and faster speed-to-market. Solutions are tailored for each persona. For more, visit Hygraph Product Page.

Competition & Comparison

How does Hygraph compare to traditional monolithic CMS platforms?

Traditional monolithic CMS platforms are often rigid, complex, and slow to adapt to new channels. Hygraph, as a headless CMS with microservice architecture, offers modularity, scalability, and flexibility, allowing for faster development, easier maintenance, and better support for modern digital channels. Source: Microservices Propel Enterprise Software Solutions

Why should a customer choose Hygraph over alternatives?

Hygraph stands out due to its GraphQL-native architecture, content federation, scalability, and ease of use. It enables impactful digital experiences, reduces costs, and improves efficiency. For more, see the Hygraph Product Page.

Technical Requirements & Documentation

Where can I find technical documentation for Hygraph?

Comprehensive technical documentation is available at Hygraph Documentation, covering everything from setup to advanced integrations.

How easy is it for customers to get started with Hygraph?

Customers can sign up for a free-forever account at Hygraph. Resources such as documentation, video tutorials, and onboarding guides are available to help users get started quickly. Source: https://hygraph.com/docs

Support & Implementation

What customer service and support does Hygraph offer?

Hygraph provides 24/7 support via chat, email, and phone. Enterprise customers receive dedicated onboarding and expert guidance. All users have access to documentation, video tutorials, and a community Slack channel. For more, visit Hygraph Contact Page.

What training and technical support is available for onboarding?

Hygraph offers onboarding sessions for enterprise customers, 24/7 support, training resources (video tutorials, documentation, webinars), and Customer Success Managers for expert guidance. For more, visit Hygraph Contact Page.

How does Hygraph handle maintenance, upgrades, and troubleshooting?

Hygraph provides 24/7 support for maintenance, upgrades, and troubleshooting. Enterprise customers receive dedicated onboarding and expert guidance, and all users can access documentation and the community Slack channel for additional help. Source: https://hygraph.com/contact

Product Information & Vision

What is the primary purpose of Hygraph?

Hygraph's primary purpose is to unify data and enable content federation, empowering businesses to create impactful digital experiences. Its GraphQL-native architecture removes traditional content management pain points, offering scalability, flexibility, and efficient data querying. Source: https://hygraph.com/about-us

What is Hygraph's overarching vision and mission?

Hygraph's vision is to unify data and enable content federation, helping businesses deliver exceptional digital experiences at scale. The mission is to remove traditional CMS pain points through a GraphQL-native architecture, advancing the headless CMS concept. Source: https://hygraph.com/about-us

What feedback have customers given about Hygraph's ease of use?

Customers praise Hygraph for its intuitive interface and ease of use, noting that even non-technical users can start using it right away. The UI is described as logical and user-friendly for both technical and non-technical teams. Source: https://hygraph.com/try-headless-cms

Who are some of Hygraph's customers?

Hygraph is trusted by leading brands such as Sennheiser, Holidaycheck, Ancestry, Samsung, Dr. Oetker, Epic Games, Bandai Namco, Gamescom, Leo Vegas, and Clayton Homes. For more, see Hygraph Case Studies.

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Microservices Propel Enterprise Software Solutions

Following in the footsteps of these pioneering 20th-century industrialists, early 21st century enterprises are breaking down software monoliths into modular, highly-specialized microservices.
Alex Naydenov

Written by Alex 

Apr 24, 2019
Modular Microservice Tech Stacks for Enterprise with Hygraph

#Scientific Management and the Shift toward Microservices

Mechanical engineer Frederick Taylor (1856 - 1915) inspired generations of entrepreneurs and industrialists with his theory of Scientific Management. He proved that by breaking down complex operations into their simplest, underlying, discrete tasks, labor productivity can be increased dramatically. By using empirical methods to find the leanest procedures for each task, economic efficiency can reach completely new heights. Taylor laid down the foundations of modern management science and industrial engineering. His theories are credited to having influenced Henry Ford himself whose Model T assembly line resulted in a 50% market share of the entire US car market by 1920.

Following in the footsteps of these pioneering 20th-century industrialists, early 21st century enterprises are breaking down software monoliths into modular, highly-specialized microservices. The shift from massive, all-purpose software systems to lean, single-purpose programs – seamlessly connected via APIs – is present in virtually all economic sectors. Embracing modularization helps improve product time-to-market, system scalability, quality assurance, and code maintainability.

Enterprises are embracing modular microservices

Monolith systems are often rigid, architecturally complex and not created according to accepted standards. The pool of talent who can operate them is limited and expensive. Onboarding even the most seasoned developer takes months. Small changes to monolithic systems require significant time and effort, typically involving tremendous risk.

Microservice architecture is modular; applications are easier to develop and maintain because they are broken down into compose-able chunks of code that interact with each other. These components have a single unique purpose and allow companies or communities to have separate teams working and maintaining these chunks independently.

#Winners and losers

Many of those who did not embrace the principles of Scientific Management in the 20th century had to switch careers. For instance, only 8.5% of all US car makers in 1920 made it to 1940. In just 20 years the number of automobile companies was reduced from 200 to 17. Specialization, standardization of processes, and innovations like the assembly line gave companies like Ford Motors Company the edge to survive and dominate for the coming generation.

Expensive software monolith disasters are often in technology news since the turn of the century. In 2000, while Michael Jordan was still holding on to his legendary NBA career, Nike decided to combine their ERP, supply chain and CRM systems into one giant system. They wanted to better forecast the demand for their products (incl. the best-selling Air Jordans). However, a software glitch, according to their VP of Global Operations and Technology, Roland Wolfram, cost the company a $100 million in sales loss and a 20% stock price decrease. A massive number of Air Jordans simply didn’t make it to the stores. The project took twice as long to complete and cost an additional $100 million more than planned. Other recent monolith-system related debacles include Lidl’s canceled $500 million dollar inventory management project in 2018. Best Buy and Groupon barely avoided disaster with their shift to a more decoupled system architecture. Best Buy had a monolithic, interwoven Oracle database at its core, hindering the deployment of fixes and features. A tough spot to be with competitors like Amazon and Walmart. Groupon’s front-end codebase was difficult to maintain, page loading times were slow and new features took ages to deploy.

Losing Money

In contrast, companies like Netflix based their phenomenal growth on smart microservice architectures. In 2009, Netflix was already struggling with achieving sufficient availability and speed of its streaming services. Scaling to the massive number of subscribers it has now (ca. 150m in April 2019) was simply not imaginable. By moving to a cloud-based microservice architecture, Netflix could build data centers in minutes and keep up with its user growth rate. Moreover, the new approach allowed the company to create a few dozen independent developer teams that could work on different sets of microservices and within different timelines. The productivity and flexibility of development were massively increased.

Other proponents of microservice architecture include Amazon, Uber, eBay, Soundcloud. In many respects, Amazon Web Services (AWS) added jet-fuel to the microservice fire when they enabled virtual computing to be accessible to development teams of all sizes. What once took weeks in resource provisioning now takes a couple of hours at most.

#What is the situation in the world of content management?

The universe of content management has been dominated by massive .NET, Java, Perl, and PHP-based systems since the time of the dotcom bubble. Open-source heavyweights Wordpress, Joomla and Drupal have democratized the creation of simpler websites making it accessible to even non-tech users. This was over 15 years ago. Wordpress was launched in 2003. As a comparison, the Matrix movie sequels came out the same year. Further comparison, the iPhone wouldn’t be released for another four years.

Traditional content management systems are monoliths focused on a web first platform and attempting to back-fill support for emerging technology like smart-phones and televisions – in short, they are rigid and inflexible. Adapting them for modern digital content channels such as mobile, IoT or AR is not possible or requires significant effort. Even small technical changes lead to long implementation times.

separation illustration

Separating the front-end and back-end of a content management system is the natural evolution to many of the monolith-related issues in this software category. Leave the CMS without a head and let content be delivered to any modern stack via talkative APIs (e.g. GraphQL APIs providing access to a powerful backend.

By dividing the front-end presentation layer from the backend content administration and authoring layer, companies like Discovery, Apple and Booking have been able to conquer the multitude of modern channels like web, mobile, and IoT. Frontend development teams do not need to know the obscure secrets of a complex backend system. They just use the technology they like – or as it has played out in recent years, the javascript-framework that happens to be the cool new kid on the block.

Microservices are eating the enterprise world the same way the basic principles of Scientific Management have eaten up entire industries in the early 20th century. And as we have seen repeated over and over, survival is not dependent on being the largest dog in the pack, but being the one best acclimated for change. Moving to a microservice architecture is a multi-team effort. Yet, the first step only requires a single successful project. For example, going headless can start with a minimum viable product built around existing data as the largest salt and fertilizer producer in the world, K+S, did with their Urban Farming app. Alternatively, you can add your product documentation and user manuals in a headless system, so they can be consumed in the context of any of your applications.

When you reduce your CMS to simply another micro-service in the stack, composing new configurations of content and interface will allow you to explore new market segments and interesting ideas never before possible. Sign up for an account with Hygraph to see what the future of micro-services might look like at your company.

Blog Author

Alex Naydenov

Alex Naydenov

Head of Sales

Alex is the Head of Sales of Hygraph. Previously he's also been a co-founder of the science communication platform PaperHive and has appeared on the Forbes 30 under 30 Europe list for Social Entrepreneurs.

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