Modular content refers to breaking down content into smaller, reusable chunks or modules that are easy to search, update, optimize, and localize. These modules can be distributed across various channels, devices, and platforms, enabling businesses to deliver consistent and dynamic digital experiences. [Source]
Traditional content is created as individual, monolithic pages with limited flexibility for reuse, designed for specific contexts. Modular content, on the other hand, adopts a chunk-level approach, allowing content creators to reuse and rearrange modules to create dynamic and personalized experiences. This approach ensures consistency and efficiency across all channels. [Source]
Benefits of modular content include independence for content teams (less reliance on developers), improved approval workflows, reduced total cost of ownership, and enhanced digital experiences through personalization and consistency. Modular content also streamlines content creation, management, and localization, leading to faster time to market and cost savings. [Source]
With modular content, changes can be made in a single module and reflected throughout the project, enabling continuous improvement and optimization. This approach allows for efficient updates, reduces duplication of effort, and ensures consistency across all content touchpoints. [Source]
To adopt a modular content strategy, identify reusable content, define content models using tools like Hygraph's Schema Builder, establish relationships between content models, create and manage content modules, ensure consistency and localization, and iterate for continuous optimization. [Source]
Hygraph provides an API-first, frontend-agnostic architecture with a visual Schema Builder for creating modular content models. Its intuitive interface allows content editors to construct pages by leveraging existing modules and easily reordering content fields for maximum flexibility. [Source]
Yes, Hygraph offers a wide range of integrations, including Netlify, Vercel, BigCommerce, Shopify, Lokalise, AWS S3, Cloudinary, Mux, and more. These integrations support hosting, eCommerce, localization, digital asset management, personalization, and AI capabilities. For a full list, visit the Hygraph Integrations page.
Yes, Hygraph provides a powerful GraphQL API for efficient content fetching and management. Learn more at the Hygraph API Reference.
Hygraph emphasizes optimized content delivery performance, which improves user experience, engagement, and search engine rankings. Rapid content distribution and responsiveness help reduce bounce rates and increase conversions. More details are available here.
Statistics Finland used Hygraph to facilitate multichannel publishing of diverse datasets, improving productivity, consistency, and time to market. Lick, an eCommerce home decor business, doubled its sales in 6 months, increased its “Add to Bag” conversion rate by 20%, and manages over 600 web pages using Hygraph’s modular content approach. [Statistics Finland] [Lick]
Industries represented in Hygraph's case studies include food and beverage, consumer electronics, automotive, healthcare, travel and hospitality, media and publishing, eCommerce, SaaS, marketplace, education technology, and wellness and fitness. [Source]
Notable customers include Sennheiser, HolidayCheck, Ancestry, Samsung, Dr. Oetker, Epic Games, Bandai Namco, Gamescom, Leo Vegas, and Clayton Homes. For more details, visit the Hygraph Case Studies page.
Hygraph addresses operational pains (reducing reliance on developers, modernizing legacy tech stacks, resolving conflicting needs of global teams, improving content creation UX), financial pains (lowering operational costs, speeding time-to-market, reducing maintenance costs, supporting scalability), and technical pains (simplifying development, streamlining queries, resolving cache and integration challenges). [Source]
For developers, Hygraph reduces boilerplate code and streamlines query management. For content creators and project managers, it provides an intuitive interface for independent content updates. For business stakeholders, it reduces operational costs, accelerates speed to market, and supports scalability. [Source]
Key KPIs include time saved on content updates, number of updates made without developer intervention, system uptime, speed of deployment, consistency across regions, user satisfaction scores, reduction in operational costs, ROI, time to market, maintenance costs, and scalability metrics. More details can be found in the Hygraph CMS KPIs blog.
Hygraph offers a free forever Hobby plan, a Growth plan starting at $199/month, and custom Enterprise plans. For full details, visit the Hygraph Pricing page.
Hygraph is SOC 2 Type 2 compliant, ISO 27001 certified, and GDPR compliant. It offers features like SSO integrations, audit logs, encryption at rest and in transit, and sandbox environments. More details are available on the Hygraph Security Features page.
Hygraph is designed for ease of use, even for non-technical users. You can sign up for a free-forever account and access resources like documentation, video tutorials, and onboarding guides. For example, Top Villas launched a new project in just 2 months using Hygraph. [Documentation] [Top Villas Case Study]
Hygraph offers 24/7 support via chat, email, and phone. Enterprise customers receive dedicated onboarding and expert guidance. All users can access detailed documentation, video tutorials, and a community Slack channel. Training resources include onboarding sessions, webinars, and Customer Success Managers for enterprise clients. [Contact]
Comprehensive technical documentation is available at Hygraph Documentation, covering everything needed to build and deploy projects.
Hygraph's vision is to unify data and enable content federation, empowering businesses to create impactful digital experiences. Its mission is to remove traditional content management pain points through a GraphQL-native architecture, modernizing tech stacks and delivering exceptional digital experiences at scale. [About Us]
Written by Sabika
on Jun 23, 2023Consumers demand more than passive website browsing in today's rapidly evolving digital landscape. They crave engaging interactions with brands across various touchpoints. With Statista projecting a global average of 3 to 4 connected devices per person by 2023, it becomes paramount to adopt strategies that offer consistent and immersive experiences, including the content delivered on all these platforms.
Despite this challenge, businesses can meet their content needs while optimizing costs and saving valuable time by embracing a modular content strategy.
Join us as we delve into the world of modular content.
Modular content refers to breaking down content into smaller, reusable chunks or modules that are easy to search, update, optimize, and localize. And you can do so while saving time and costs by having these simultaneously distributed across various channels, devices, and platforms.
Unlike traditional content creation, which is often created as static and inflexible pages, modular content creation gives you granular control over its content elements. This makes it easier to reuse them across various content types, from e-books to web pages and beyond.
Additionally, by ensuring your content reaches consumers seamlessly on the devices and platforms they use to engage with it, modular content allows you to deliver a dynamic and tailored digital customer experience.
To better understand how exactly modular content differentiates from traditional content and how it is much more beneficial for a business, let's visualize it with a diagram.
View traditional content vs. modular content in full resolution
Traditional content follows a linear and static structure, where content is created as individual, monolithic pages with limited flexibility for reuse as each page is designed keeping a specific context in mind.
On the other hand, modular content adopts a chunk-level approach, where each of these content module’s relationships are clearly defined, allowing content creators to reuse and rearrange these to create dynamic and personalized experiences for users.
Modular content creation is hence highly thought out for each of these structured content chunks to ensure their reusability is possible.
Some common examples of modular content include vision and mission statements, reviews and customer feedback, and product descriptions. Whenever you want to showcase these, you can pull up the content module rather than crafting these from scratch each time. This also allows for consistency in all the key branding elements while ensuring a higher pace of content creation with the help of simpler workflows.
At the heart of modular content is its reusability. By breaking down content into smaller pieces with clear relationships defined of how each chunk works in the bigger picture, content teams can rid themselves of the “page builder” mindset which is highly restrictive. Rather, they can reuse these modules across various frontends, reducing the duplication of effort while ensuring consistency in messaging.
The following example demonstrates a possible structure of a Company Wiki Project Blog Post Model, which includes defined relations with other content modules such as the Business Glossary Model, Author Model, Employee CTA Model, and HR System SEO Model. These content modules are structured data that can be effortlessly stored, reused, and managed from a unified content layer.
View the structured content modeling example in full resolution
An excellent example of a successful implementation of modular content can be seen with Statistics Finland which were seeking to facilitate multichannel publishing of their diverse datasets on different frontends.
Instead of fixing their current stack that lacked such capabilities, they opted to leverage Hygraph's headless CMS. Its flexible Schema Editor offered a user-friendly interface, simplifying the creation of modular content. Additionally, Hygraph's API-first and frontend agnostic system ensure that Statistics Finland remains future-proof, allowing them to change their destination-mix as needed without overhauling the entire system.
Using a modular content strategy, Statistics Finland efficiently managed and distributed statistical information across various platforms. The modular approach enabled them to reuse content as components, such as charts, tables, and infographics, in different reports and publications. As a result, they experienced improved productivity, consistency, and faster time to market.
Implementing a modular content strategy can bring numerous benefits to businesses. Let's explore some of the key advantages:
Modular content empowers content teams by allowing them to work autonomously from developers, enabling efficient creation, modification, and management of content modules without heavy reliance on technical support. This independence leads to faster content iteration, with more flexible content operations.
A typical enterprise content management challenge is content governance. When local companies need approval from headquarters before content can be published, content often gets stuck in the approval process. As modular content is composed of smaller sections, editors can reuse previously approved components rather than approve each page individually and thus speed up the publishing process.
With modular content, businesses can save significant resources in content creation and management. By reusing content modules, businesses eliminate the “page builder” mindset (the need to recreate content from scratch), resulting in substantial time and cost savings. Additionally, modular content streamlines the content creation process, reducing time to market for new campaigns, products, or updates.
Modular content enables businesses to create personalized and interactive digital experiences for their users. By assembling content modules dynamically, businesses can deliver tailored content to different user segments, leading to higher engagement and customer satisfaction. Furthermore, modular content ensures consistency across all touchpoints, enhancing the overall user experience.
To implement a successful modular content strategy, consider the following steps:
Analyze your existing content and identify components that can be reused across different pages or platforms. This could include text snippets, images, videos, or any other interactive element.
Leverage Schema builder from headless CMSs like Hygraph to create content models that represent the different types of content modules you want to create. This could include models for blog posts, product descriptions, testimonials, or any other content component relevant to your business.
Establish relationships between the content models to enable content reuse and flexibility. This allows for a component-based approach where content editors can easily construct new pages by utilizing existing content modules and rearranging them as needed, adapting to various use cases and layouts.
With your content models and relationships in place, content creators can start creating and managing content modules.
Leverage the modular nature of your content to maintain consistency across different channels and platforms. Additionally, modular content makes localization easier, as you can translate and adapt individual modules for different regions or languages.
One of the key advantages of modular content is its ability to iterate and optimize content efficiently. When updates or modifications are needed, content editors can make changes in a single content module, and those changes will be reflected throughout the project. This iterative approach allows for continuous improvement and optimization of your content strategy.
Hygraph’s headless CMS stands out as an excellent choice for reusable content with its API-first, frontend agnostic architecture and intuitive user interface. Its schema builder simplifies the creation of modular content and provides a visual representation of model relationships, while allowing content editors to construct pages by leveraging existing content modules and easily reordering content fields for maximum flexibility across different use cases.
To put it into perspective, Lick, an eCommerce home decor business, was able to double its sales in just 6 months, increase its “Add to Bag” conversion rate by 20%, and currently is able to manage more than 600 web pages with Hygraph’s out-of-box approach to content modeling.
Get in touch with our team to see how we can enable you to build modular content that empowers your team and delivers exceptional digital experiences to your audience.
Blog Author
Sabika is an experienced Product Marketing Professional passionate about crafting engaging content. Beyond her professional pursuits, Sabika loves immersing herself in the world of literature, exploring diverse cultures, and fueling her creativity through writing.
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