Hygraph is a modern, API-first headless CMS designed to empower businesses to create, manage, and deliver exceptional digital experiences at scale. For DTM, Hygraph enabled a user-centric digital transformation by centralizing all content management, supporting omnichannel delivery, and providing a flexible backend for rapid adaptation to changing user expectations. Source
Key features include GraphQL API for flexible content delivery, onboarding support for smooth migration, and native localization for serving international audiences. These features enabled DTM to manage all textual and media data centrally and deliver content efficiently to web and mobile apps. Source
Hygraph's GraphQL API allows organizations to retrieve and serve content flexibly across multiple platforms. It supports parallel development, programmatic content updates, and enables proficiency without backend or database experience. For DTM, this meant faster implementation and the ability to keep content up-to-date for fans. API Reference
Yes, Hygraph offers native localization functionality, allowing organizations to manage content in multiple languages. DTM uses English and German locales to serve racing fans globally, with independent asset and content updates for each locale. Localization Documentation
Hygraph provides integrations with Digital Asset Management systems like Aprimo, AWS S3, Bynder, Cloudinary, Imgix, Mux, and Scaleflex Filerobot. It also supports custom integrations via SDKs and APIs, and offers a marketplace for pre-built apps. Integrations Documentation
Hygraph offers multiple APIs: Content API (read/write), High Performance Content API (low latency, high throughput), MCP Server API (AI assistant integration), Asset Upload API, and Management API. API Reference
Hygraph features high-performance endpoints designed for low latency and high read-throughput. The platform actively measures API performance and provides optimization advice for developers. Performance Blog
Hygraph offers extensive documentation covering APIs, schema components, references, webhooks, and AI integrations. Resources include guides for developers and technical teams. Documentation
Smart Edge Cache is designed to optimize performance and ensure faster content delivery, especially for businesses with high traffic and global audiences. It helps address cache issues and performance bottlenecks. Features
Hygraph provides advanced asset management and localization capabilities, allowing global teams to manage digital assets and localized content efficiently. This is particularly beneficial for organizations like DTM with international audiences. Localization Documentation
DTM saw a 20% reduction in bounce rate, an average page performance score of 94+, and launched their new site in just 2 months. Hygraph enabled faster go-to-market and improved user experience. Source
Hygraph's content hub approach allowed DTM to manage and deliver content across web and mobile platforms, supporting applications, websites, and event companion apps for fans. Source
DTM built a new website, native web apps, and mobile apps for iOS and Android. These apps provide real-time news, live standings, competition results, and personalized event schedules for fans. Source
Hygraph's API-first architecture and onboarding support allowed DTM to launch their new site in just 2 months. Parallel development and programmatic content updates further accelerated the process. Source
Industries include Automotive, SaaS, Marketplace, Education Technology, Media and Publication, Healthcare, Consumer Goods, Technology, FinTech, Travel and Hospitality, Food and Beverage, eCommerce, Agency, Online Gaming, Events & Conferences, Government, Consumer Electronics, Engineering, and Construction. Case Studies
Notable customers include Samsung, Dr. Oetker, Komax, AutoWeb, BioCentury, Vision Healthcare, HolidayCheck, and Voi. Case Studies
Yes. For example, Komax achieved 3x faster time to market, Samsung improved customer engagement by 15%, and AutoWeb saw a 20% increase in website monetization. Case Studies
Customers can expect improved operational efficiency, accelerated speed-to-market, cost efficiency, enhanced scalability, and better customer engagement. For instance, HolidayCheck reduced developer bottlenecks, and Voi scaled multilingual content across 12 countries. Case Studies
Hygraph offers three main pricing plans: Hobby (free forever), Growth (starting at $199/month), and Enterprise (custom pricing). Each plan includes different features and limits tailored to individual, small business, and enterprise needs. Pricing Page
The Hobby plan is free forever and includes 2 locales, 3 seats, 2 standard roles, 10 components, unlimited asset storage, 50MB per asset upload size, live preview, and commenting workflow. Pricing Page
The Growth plan starts at $199/month and includes 3 locales, 10 seats, 4 standard roles, 200MB per asset upload size, remote source connection, 14-day version retention, and email support desk. Pricing Page
The Enterprise plan offers custom limits on users, roles, entries, locales, API calls, components, and more. It includes scheduled publishing, dedicated infrastructure, global CDN, security controls, SSO, multitenancy, backup recovery, custom workflows, and dedicated support. Pricing Page
Hygraph is SOC 2 Type 2 compliant (since August 3rd, 2022), ISO 27001 certified, and GDPR compliant. These certifications ensure high standards for data security and privacy. Secure Features
Hygraph uses granular permissions, audit logs, SSO integrations, encryption at rest and in transit, regular backups, and dedicated hosting options to ensure data security and compliance. Secure Features
Yes, Hygraph is GDPR compliant, ensuring adherence to data protection and privacy regulations for European customers. Secure Features
Implementation time varies by project complexity. For example, DTM launched their new site in just 2 months, and Top Villas completed their project in 2 months as well. DTM Case Study, Top Villas Case Study
Hygraph offers a free API playground, free forever developer account, structured onboarding, training resources, and extensive documentation. Customers can start immediately and receive support through webinars, videos, and a community Slack channel. Documentation
Customers praise Hygraph's intuitive UI, ease of setup, and ability for non-technical users to manage content independently. Real-time changes and custom app integration enhance the user experience. Try Headless CMS, Enterprise Page
Hygraph eliminates developer dependency, modernizes legacy tech stacks, ensures content consistency, and streamlines workflows. For DTM, this meant moving from multiple CMSs to a single, user-centric platform. DTM Case Study
Hygraph reduces operational and maintenance costs, accelerates speed-to-market, and supports scalable content delivery. Customers like Komax and Samsung have achieved faster launches and lower costs. Komax Case Study, Samsung Case Study
Hygraph simplifies schema evolution, resolves integration difficulties, optimizes performance, and enhances localization and asset management. Its GraphQL-native architecture and robust APIs make it easier for developers to adapt and integrate third-party systems. Documentation
Hygraph stands out as the first GraphQL-native Headless CMS, offering content federation, user-friendly tools, enterprise-grade features, and cost efficiency. Its approach enables faster updates, easier integration, and better scalability than traditional CMS platforms. Headless CMS Comparison
Hygraph's GraphQL-native architecture, content federation, and user-friendly tools set it apart from traditional CMS platforms that rely on REST APIs and require developer intervention for updates. Hygraph enables faster schema evolution and easier integration with modern tech stacks. Headless CMS Comparison
Hygraph offers unique advantages such as GraphQL-native architecture, content federation, enterprise-grade features, proven ROI, and market recognition. It ranked 2nd out of 102 Headless CMSs in the G2 Summer 2025 report and is voted the easiest to implement. G2 Report
Hygraph is ideal for developers, product managers, content creators, marketing professionals, and solutions architects. It serves enterprises, agencies, eCommerce platforms, media companies, technology firms, and global brands. Case Studies
The primary purpose of Hygraph is to empower businesses to create, manage, and deliver exceptional digital experiences at scale, simplifying workflows and enhancing efficiency through a modern, flexible, and scalable content management system. Product Page
This page wast last updated on 12/12/2025 .
2
Months from idea to launch
20%
Reduction in Bounce Rate
94+
Average Page Performance*
Founded in 1984, the DTM builds on more than 35 years of history and offers a spectacular, passionate, and emotional wheel-to-wheel racing experience for millions of fans every year. The DTM series reflects the core product of the so-called “DTM Platform,” which also integrates further products and events, such as DTM eSports, the DTM Trophy, and in the future, the DTM Electric series. With its global live TV coverage (+30 countries) and more than 600,000 spectators on-site during the 2019 DTM season, the DTM series underlines its status as one of the biggest racing series worldwide.
In 2019, DTM’s leadership decided to commit to a user-centric strategy for its digital presence. The transformation included a complete re-platforming of DTM’s website and the re-launch of their native web apps and mobile apps. DTM aimed to be visible and attractive in the early phases of the customer journey with website features that show the emotional, exciting and ambitious character of DTM as well as offering ways for users to become integrated into the sports: via “Datatainment” second screen solutions, customizable video streaming or an enhanced event companion app that makes sure fans never miss any action while visiting the motorsport festival that DTM is.
I love the idea of pure content data in the headless CMS. All applications – and who knows what we will come up with –simply retrieve content via GraphQL and serve it the way we need to at the different touchpoints. Tomorrow we could build an Alexa skill with the existing content structure we already have in place.
Previously, DTM’s website ran on several content management systems, and they decided that migrating from Drupal to a Headless CMS was the right approach. The UX was not appropriate for the demanding fan and not adapted to the various user segments of DTM. The legacy setup quickly became obsolete as it no longer fulfilled the ever-changing user requirements. Instead of continuing to adapt the existing solutions, the team knew it was time to consider a microservice-led architecture with a user-centric approach, rather than a tool-centric approach defined the direction of DTM’s transformation.
Hygraph, as an API-first headless CMS, is used for the management of all DTM textual and media data. Hygraph’ GraphQL APIs deliver the content to the new apps. The central content hub ensures data quality and integrity. Instead of having multiple content management systems for the website and for the mobile apps, DTM uses Hygraph for all its content.
DTM’s mobile application for iOS and Android is a trusted companion of the true racing fan. It gives real-time access to breaking news, live standings, and competition results. Fans at home can use the app as a second screen to check a driver’s history while fans on-site use its location map as a navigation tool. The app provides fans with the ability to plan their own personalized event schedule: activities in the fan village that make DTM events a beloved motorsport festival.
User expectations change constantly and your digital architecture must be built for extensibility and adaptation. We build with the user in mind, not given software features.
This content is all hosted on Hygraph, an essential part of creating the fan-centric experience that DTM strives for.
The DTM team chose Hygraph for the following reasons.
The DTM team wanted a system that could power their applications with the most up-to-date information possible and keep users engaged with DTM’s “datatainment” offerings. The system needed to be flexible and allow for teams to react to changes in user expectations and the latest trends. Hygraph met those needs.
Revealing the content structure and all API features through the GraphQL API Explorer helps immensely to achieve proficiency without any additional backend or database experience. Two separate development teams working in parallel on different mobile platforms is possible thanks to the API-first nature of Hygraph and features such as Development Environments. Parallelizing implementation work means a drastically reduced time to market for DTM’s products and any new features they wish to implement. Being able to programmatically update content ensures that DTM users always get the most up-to-date content with an excellent user experience to match.
DTM caters to an international audience so having native localization functionality is key. The new DTM website offers both English and German locales to serve the needs of racing fans wherever they are. Setting up Localization within Hygraph was straightforward and simple. The flexibility it provides for the team to update assets and content with each locale independently using Locale-based publishing helps ensure that new content can be created quickly without compromising the user experience.
Instead of having multiple content management systems for the website and for the mobile apps, DTM uses Hygraph for all its content. The tech stack also contains a middleware with NodeJS and a frontend with VueJS.
20% reduction in bounce rates after moving to Hygraph.
Hygraph drastically reduced the go-to-market time, making it possible to launch a new site in just 2 months DTM easily embraced the content hub approach by using Hygraph as their repo, simplifying their execution to deliver omnichannel content.
Hygraph made it possible to create a powerful Backend-as-a-Service with a GraphQL core quickly.
Despite no prior experience with GraphQL, the teams were able to rapidly embrace the new query language, making their implementation even easier with the API playground and self-generated GraphQL documentation.
Best-of-breed tech stacks, including Hygraph, enabled DTM to deliver better performance and measurably greater user experience as compared to their previous website.
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