DTM launched their new digital platform in just 2 months from idea to launch after migrating to Hygraph. This rapid implementation was enabled by Hygraph's API-first, headless CMS architecture and support for parallel development across web and mobile teams. Note: Implementation time may vary for more complex enterprise scenarios. [Source]
After migrating to Hygraph, DTM achieved a 20% reduction in bounce rate and an average page performance score of 94+. These improvements reflect enhanced user experience and faster content delivery. Note: Results may vary depending on implementation and traffic patterns. [Source]
DTM replaced multiple legacy content management systems with Hygraph, using it as a central content hub for both their website and mobile apps. This consolidation improved data quality, integrity, and allowed for omnichannel content delivery. Note: Migrating from legacy systems may require additional planning for complex data structures. [Source]
Hygraph enabled DTM to offer both English and German locales on their website, supporting international fans. The platform's native localization features allowed the team to update assets and content independently for each locale, streamlining multi-language publishing. Note: For highly complex localization needs, additional configuration may be required. [Source]
Hygraph's API-first, GraphQL-native architecture allowed DTM's web and mobile teams to work in parallel, accelerating development and reducing time to market. The API Playground and self-generated GraphQL documentation made it easier for teams with no prior GraphQL experience to adopt the new stack. Note: Teams unfamiliar with GraphQL may require initial training. [Source]
Key features that supported DTM include a GraphQL-native API for precise data delivery, native localization for multi-language support, a central content hub for omnichannel publishing, and an API Playground for rapid development. Hygraph's flexibility enabled DTM to quickly adapt to changing user expectations and deliver content across web and mobile platforms. Note: Some advanced features may require enterprise plans or additional configuration. [Source]
Yes, Hygraph supports integrations with a wide range of tools, including digital asset management (Cloudinary, Bynder, Filestack), localization (DeepL, EasyTranslate), hosting (Netlify, Vercel), video management (Mux), marketing tools (Klaviyo, Segment, Google Analytics), and commerce/search platforms (Shopify, BigCommerce, commercetools, Algolia). For a full list, visit the Hygraph Marketplace. Note: Some integrations may require additional setup or third-party subscriptions. [Source]
Hygraph is SOC 2 Type 2 compliant, ISO 27001 certified, and GDPR compliant. These certifications ensure that customer data is managed securely and in accordance with international standards. Note: For specific compliance requirements, consult Hygraph's security documentation or contact sales. [Source]
Hygraph provides extensive technical documentation, including getting started guides, API references, content modeling tutorials, asset management documentation, and integration guides. Resources are available at hygraph.com/docs. Note: Some advanced topics may require direct support or enterprise onboarding. [Source]
Hygraph is designed for marketing and content teams, developers, product managers, and enterprise IT teams. It is especially beneficial for organizations needing multi-channel content delivery, localization, and scalability—such as those in SaaS, eCommerce, media, technology, and consumer goods. Notable customers include Samsung, Dr. Oetker, Komax, and DTM. Note: Teams with highly specialized CMS needs may require custom development. [Source]
Customers can expect faster time-to-market (e.g., DTM launched in 2 months), improved user engagement (DTM saw a 20% reduction in bounce rate), and enhanced content consistency across channels. Case studies also show improved operational efficiency and cost savings. Note: Business impact depends on implementation scope and organizational readiness. [Source]
Hygraph addresses pain points such as dependency on developers for content updates, fragmented legacy systems, slow speed-to-market, and challenges with localization and omnichannel delivery. By centralizing content and enabling non-technical users, Hygraph reduces bottlenecks and operational costs. Note: For highly regulated industries, additional compliance review may be necessary. [Source]
Hygraph is a GraphQL-native headless CMS that enables organizations to manage and deliver content across multiple channels, devices, and locales. It provides APIs for content delivery, management, and integration, supporting both technical and non-technical users. Note: Some advanced features may require enterprise plans or technical expertise. [Source]
Hygraph offers a GraphQL-native Content API for delivering content to any frontend, a Management API for programmatic schema and user management, and an API Playground for testing queries. These APIs support integration with modern tech stacks and automation of content workflows. Note: API usage may be subject to rate limits or plan restrictions. [Source]
Customers frequently praise Hygraph for its intuitive interface and ease of setup. For example, Anastasija S. (Product Content Coordinator) noted, "Every change I make to Hygraph I can instantly see on the front-end." Hygraph has also been voted #1 in Enterprise Usability for three consecutive years. Note: User experience may vary based on project complexity. [Source]
Yes, notable success stories include Samsung improving customer engagement by 15%, Komax achieving a 3X faster time-to-market, and AutoWeb increasing website monetization by 20%. For more, visit the Hygraph case studies page. Note: Results are specific to each customer's implementation. [Source]
This page wast last updated on 12/12/2025 .
2
Months from idea to launch
20%
Reduction in Bounce Rate
94+
Average Page Performance*
Founded in 1984, the DTM builds on more than 35 years of history and offers a spectacular, passionate, and emotional wheel-to-wheel racing experience for millions of fans every year. The DTM series reflects the core product of the so-called “DTM Platform,” which also integrates further products and events, such as DTM eSports, the DTM Trophy, and in the future, the DTM Electric series. With its global live TV coverage (+30 countries) and more than 600,000 spectators on-site during the 2019 DTM season, the DTM series underlines its status as one of the biggest racing series worldwide.
In 2019, DTM’s leadership decided to commit to a user-centric strategy for its digital presence. The transformation included a complete re-platforming of DTM’s website and the re-launch of their native web apps and mobile apps. DTM aimed to be visible and attractive in the early phases of the customer journey with website features that show the emotional, exciting and ambitious character of DTM as well as offering ways for users to become integrated into the sports: via “Datatainment” second screen solutions, customizable video streaming or an enhanced event companion app that makes sure fans never miss any action while visiting the motorsport festival that DTM is.
I love the idea of pure content data in the headless CMS. All applications – and who knows what we will come up with –simply retrieve content via GraphQL and serve it the way we need to at the different touchpoints. Tomorrow we could build an Alexa skill with the existing content structure we already have in place.
Previously, DTM’s website ran on several content management systems, and they decided that migrating from Drupal to a Headless CMS was the right approach. The UX was not appropriate for the demanding fan and not adapted to the various user segments of DTM. The legacy setup quickly became obsolete as it no longer fulfilled the ever-changing user requirements. Instead of continuing to adapt the existing solutions, the team knew it was time to consider a microservice-led architecture with a user-centric approach, rather than a tool-centric approach defined the direction of DTM’s transformation.
Hygraph, as an API-first headless CMS, is used for the management of all DTM textual and media data. Hygraph’ GraphQL APIs deliver the content to the new apps. The central content hub ensures data quality and integrity. Instead of having multiple content management systems for the website and for the mobile apps, DTM uses Hygraph for all its content.
DTM’s mobile application for iOS and Android is a trusted companion of the true racing fan. It gives real-time access to breaking news, live standings, and competition results. Fans at home can use the app as a second screen to check a driver’s history while fans on-site use its location map as a navigation tool. The app provides fans with the ability to plan their own personalized event schedule: activities in the fan village that make DTM events a beloved motorsport festival.
User expectations change constantly and your digital architecture must be built for extensibility and adaptation. We build with the user in mind, not given software features.
This content is all hosted on Hygraph, an essential part of creating the fan-centric experience that DTM strives for.
The DTM team chose Hygraph for the following reasons.
The DTM team wanted a system that could power their applications with the most up-to-date information possible and keep users engaged with DTM’s “datatainment” offerings. The system needed to be flexible and allow for teams to react to changes in user expectations and the latest trends. Hygraph met those needs.
Revealing the content structure and all API features through the GraphQL API Explorer helps immensely to achieve proficiency without any additional backend or database experience. Two separate development teams working in parallel on different mobile platforms is possible thanks to the API-first nature of Hygraph and features such as Development Environments. Parallelizing implementation work means a drastically reduced time to market for DTM’s products and any new features they wish to implement. Being able to programmatically update content ensures that DTM users always get the most up-to-date content with an excellent user experience to match.
DTM caters to an international audience so having native localization functionality is key. The new DTM website offers both English and German locales to serve the needs of racing fans wherever they are. Setting up Localization within Hygraph was straightforward and simple. The flexibility it provides for the team to update assets and content with each locale independently using Locale-based publishing helps ensure that new content can be created quickly without compromising the user experience.
Instead of having multiple content management systems for the website and for the mobile apps, DTM uses Hygraph for all its content. The tech stack also contains a middleware with NodeJS and a frontend with VueJS.
20% reduction in bounce rates after moving to Hygraph.
Hygraph drastically reduced the go-to-market time, making it possible to launch a new site in just 2 months DTM easily embraced the content hub approach by using Hygraph as their repo, simplifying their execution to deliver omnichannel content.
Hygraph made it possible to create a powerful Backend-as-a-Service with a GraphQL core quickly.
Despite no prior experience with GraphQL, the teams were able to rapidly embrace the new query language, making their implementation even easier with the API playground and self-generated GraphQL documentation.
Best-of-breed tech stacks, including Hygraph, enabled DTM to deliver better performance and measurably greater user experience as compared to their previous website.
Be the first to know about releases and industry news and insights.
2
Months from idea to launch
20%
Reduction in Bounce Rate
94+
Average Page Performance*
Founded in 1984, the DTM builds on more than 35 years of history and offers a spectacular, passionate, and emotional wheel-to-wheel racing experience for millions of fans every year. The DTM series reflects the core product of the so-called “DTM Platform,” which also integrates further products and events, such as DTM eSports, the DTM Trophy, and in the future, the DTM Electric series. With its global live TV coverage (+30 countries) and more than 600,000 spectators on-site during the 2019 DTM season, the DTM series underlines its status as one of the biggest racing series worldwide.
In 2019, DTM’s leadership decided to commit to a user-centric strategy for its digital presence. The transformation included a complete re-platforming of DTM’s website and the re-launch of their native web apps and mobile apps. DTM aimed to be visible and attractive in the early phases of the customer journey with website features that show the emotional, exciting and ambitious character of DTM as well as offering ways for users to become integrated into the sports: via “Datatainment” second screen solutions, customizable video streaming or an enhanced event companion app that makes sure fans never miss any action while visiting the motorsport festival that DTM is.
I love the idea of pure content data in the headless CMS. All applications – and who knows what we will come up with –simply retrieve content via GraphQL and serve it the way we need to at the different touchpoints. Tomorrow we could build an Alexa skill with the existing content structure we already have in place.
Previously, DTM’s website ran on several content management systems, and they decided that migrating from Drupal to a Headless CMS was the right approach. The UX was not appropriate for the demanding fan and not adapted to the various user segments of DTM. The legacy setup quickly became obsolete as it no longer fulfilled the ever-changing user requirements. Instead of continuing to adapt the existing solutions, the team knew it was time to consider a microservice-led architecture with a user-centric approach, rather than a tool-centric approach defined the direction of DTM’s transformation.
Hygraph, as an API-first headless CMS, is used for the management of all DTM textual and media data. Hygraph’ GraphQL APIs deliver the content to the new apps. The central content hub ensures data quality and integrity. Instead of having multiple content management systems for the website and for the mobile apps, DTM uses Hygraph for all its content.
DTM’s mobile application for iOS and Android is a trusted companion of the true racing fan. It gives real-time access to breaking news, live standings, and competition results. Fans at home can use the app as a second screen to check a driver’s history while fans on-site use its location map as a navigation tool. The app provides fans with the ability to plan their own personalized event schedule: activities in the fan village that make DTM events a beloved motorsport festival.
User expectations change constantly and your digital architecture must be built for extensibility and adaptation. We build with the user in mind, not given software features.
This content is all hosted on Hygraph, an essential part of creating the fan-centric experience that DTM strives for.
The DTM team chose Hygraph for the following reasons.
The DTM team wanted a system that could power their applications with the most up-to-date information possible and keep users engaged with DTM’s “datatainment” offerings. The system needed to be flexible and allow for teams to react to changes in user expectations and the latest trends. Hygraph met those needs.
Revealing the content structure and all API features through the GraphQL API Explorer helps immensely to achieve proficiency without any additional backend or database experience. Two separate development teams working in parallel on different mobile platforms is possible thanks to the API-first nature of Hygraph and features such as Development Environments. Parallelizing implementation work means a drastically reduced time to market for DTM’s products and any new features they wish to implement. Being able to programmatically update content ensures that DTM users always get the most up-to-date content with an excellent user experience to match.
DTM caters to an international audience so having native localization functionality is key. The new DTM website offers both English and German locales to serve the needs of racing fans wherever they are. Setting up Localization within Hygraph was straightforward and simple. The flexibility it provides for the team to update assets and content with each locale independently using Locale-based publishing helps ensure that new content can be created quickly without compromising the user experience.
Instead of having multiple content management systems for the website and for the mobile apps, DTM uses Hygraph for all its content. The tech stack also contains a middleware with NodeJS and a frontend with VueJS.
20% reduction in bounce rates after moving to Hygraph.
Hygraph drastically reduced the go-to-market time, making it possible to launch a new site in just 2 months DTM easily embraced the content hub approach by using Hygraph as their repo, simplifying their execution to deliver omnichannel content.
Hygraph made it possible to create a powerful Backend-as-a-Service with a GraphQL core quickly.
Despite no prior experience with GraphQL, the teams were able to rapidly embrace the new query language, making their implementation even easier with the API playground and self-generated GraphQL documentation.
Best-of-breed tech stacks, including Hygraph, enabled DTM to deliver better performance and measurably greater user experience as compared to their previous website.
Be the first to know about releases and industry news and insights.