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webinar

Make your content AI-ready

Where does your AI investment actually pay off? – A candid conversation with Blinkist on what it actually takes to deliver content value in the AI era

45 minutes

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Speakers

Avatar image for Anthony Poliseno

Anthony Poliseno

CMO

Anthony Poliseno is CMO for Hygraph, a headless CMS, and is passionate about storytelling, media, change, and, of course, comic books. Prior to Hygraph, Anthony was CMO at Magnolia, a composable digital experience platform, worked in product marketing at headless CMS vendor Contentful, and built the marketing team at Uniform, a startup focused on the composition layer for composable DXPs. After 20 years of gaining marketing experience in the heart of Silicon Valley, Anthony relocated to Berlin, Germany, to appreciate all Europe has to offer.

Avatar image for Sebastian Schleicher

Sebastian Schleicher

CTO

Sebastian Schleicher is CTO for Blinkist, a Berlin-based app that distills nonfiction books into 15-minute reads and audio summaries, and is passionate about scalable architecture, subscription growth, and the power of continuous learning. Sebastian has been with Blinkist since the very beginning, growing from Head of IT through Director of Engineering and Co-CTO before taking the top technology role. Today, he leads the engineering organization responsible for serving over 30 million users and regularly speaks at conferences on AI, distributed systems, and subscription optimization.

Topics

AI transformation follows a familiar pattern

The shape of AI transformation mirrors digital transformation almost exactly. Understanding where you are in that curve is the first step to getting ahead of it.

Efficiency gains are real. Business impact is not automatic.

Blinkist cut content production costs by 90% and reduced a team of 110 to five. But once AI is doing the work, the harder question becomes: what makes your content worth consuming at all?

The missing link is the content layer underneath the model

AI is only as good as the foundation it operates on. Fragmented, ungoverned content doesn't get smarter when you add AI — it just fails faster.

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