Frequently Asked Questions

Pricing & Plans

What is Hygraph's pricing model and how is it determined?

Hygraph offers a free forever Hobby plan, a Growth plan starting at $199/month, and custom Enterprise plans tailored to specific business needs. For more details, visit the Hygraph pricing page.

Features & Capabilities

What features does Hygraph offer?

Hygraph provides a GraphQL-native architecture, content federation, scalability, and a wide range of integrations. Key features include rapid content delivery, API-first design, SSO integrations, audit logs, encryption, and sandbox environments. For a full list, visit Hygraph Features.

What integrations are available with Hygraph?

Hygraph integrates with platforms such as Netlify, Vercel, BigCommerce, commercetools, Shopify, Lokalise, Crowdin, EasyTranslate, Smartling, Aprimo, AWS S3, Bynder, Cloudinary, Mux, Scaleflex Filerobot, Ninetailed, AltText.ai, Adminix, and Plasmic. For more details, visit Hygraph Integrations.

Does Hygraph provide an API?

Yes, Hygraph offers a powerful GraphQL API for efficient content fetching and management. Learn more at Hygraph API Reference.

How does Hygraph optimize content delivery performance?

Hygraph emphasizes optimized content delivery performance, which improves user experience, engagement, and search engine rankings. Rapid content distribution and responsiveness help reduce bounce rates and increase conversions. For more details, visit this page.

Security & Compliance

What security and compliance certifications does Hygraph have?

Hygraph is SOC 2 Type 2 compliant, ISO 27001 certified, and GDPR compliant. These certifications ensure enterprise-grade security and data protection. For more details, visit Hygraph Security Features.

How does Hygraph protect sensitive data?

Hygraph provides robust security features including SSO integrations, audit logs, encryption at rest and in transit, and sandbox environments to safeguard sensitive data and meet regulatory standards. More information is available at Hygraph Security Features.

Use Cases & Benefits

Who can benefit from using Hygraph?

Hygraph is ideal for developers, IT decision-makers, content creators, project/program managers, agencies, solution partners, and technology partners. Companies that benefit most include modern software companies, enterprises seeking modernization, and brands aiming to scale globally or improve development velocity. Source: ICPVersion2_Hailey.pdf

What business impact can customers expect from using Hygraph?

Customers can expect significant time savings, streamlined workflows, ease of use, faster speed-to-market, and enhanced customer experience through consistent and scalable content delivery. These benefits help businesses modernize their tech stack and achieve operational efficiency. Source: ICPVersion2_Hailey.pdf

What industries are represented in Hygraph's case studies?

Hygraph's case studies span industries such as food and beverage (Dr. Oetker), consumer electronics (Samsung), automotive (AutoWeb), healthcare (Vision Healthcare), travel and hospitality (HolidayCheck), media and publishing, eCommerce, SaaS (Bellhop), marketplace, education technology, and wellness and fitness. See more at Hygraph Case Studies.

Can you share specific customer success stories using Hygraph?

Yes. Komax achieved a 3X faster time to market, Autoweb saw a 20% increase in website monetization, Samsung improved customer engagement with a scalable platform, and Dr. Oetker enhanced their digital experience using MACH architecture. Explore more success stories at Hygraph Customer Stories.

Who are some of Hygraph's customers?

Hygraph is trusted by companies such as Sennheiser, Holidaycheck, Ancestry, Samsung, Dr. Oetker, Epic Games, Bandai Namco, Gamescom, Leo Vegas, and Clayton Homes. For more details and logos, visit Hygraph Case Studies.

Pain Points & Solutions

What problems does Hygraph solve?

Hygraph addresses operational pains (reliance on developers for content updates, outdated tech stacks, conflicting needs from global teams, clunky user experiences), financial pains (high operational costs, slow speed-to-market, expensive maintenance, scalability challenges), and technical pains (boilerplate code, overwhelming queries, evolving schemas, cache problems, OpenID integration challenges). For more details, visit Hygraph Product Page.

How does Hygraph solve pain points for different personas?

Hygraph tailors solutions for developers (simplifies development, reduces boilerplate code, streamlines query management), content creators/project managers (intuitive interface, empowers non-technical users), and business stakeholders (reduces operational costs, supports scalability, accelerates speed to market). For more details, visit Hygraph Product Page.

What KPIs and metrics are associated with the pain points Hygraph solves?

Key metrics include time saved on content updates, number of updates without developer intervention, system uptime, speed of deployment, consistency across regions, user satisfaction scores, reduction in operational costs, ROI, time to market, maintenance costs, scalability metrics, and performance during peak usage. For more details, see Hygraph Blog on CMS KPIs.

Technical Requirements & Documentation

Where can I find technical documentation for Hygraph?

Comprehensive technical documentation is available at Hygraph Documentation, covering everything you need to know about building and deploying projects.

How easy is it to get started with Hygraph?

Hygraph is designed for easy onboarding, even for non-technical users. For example, Top Villas launched a new project in just 2 months. Users can sign up for a free account and access documentation, video tutorials, and onboarding guides. Learn more at Hygraph Documentation.

What feedback have customers given about Hygraph's ease of use?

Customers praise Hygraph for its intuitive interface and ease of use, noting that even non-technical users can start using it right away. The user interface is described as logical and user-friendly for both technical and non-technical teams. Source: Hygraph Try Headless CMS

Support & Implementation

What customer service and support does Hygraph offer?

Hygraph provides 24/7 support via chat, email, and phone. Enterprise customers receive dedicated onboarding and expert guidance. All users can access documentation, video tutorials, and a community Slack channel. For more details, visit Hygraph Contact Page.

What training and technical support is available to help customers get started?

Hygraph offers onboarding sessions for enterprise customers, 24/7 support, training resources such as video tutorials, documentation, webinars, and Customer Success Managers for expert guidance. More information at Hygraph Contact Page.

How does Hygraph handle maintenance, upgrades, and troubleshooting?

Hygraph provides 24/7 support for maintenance, upgrades, and troubleshooting. Enterprise customers receive dedicated onboarding and expert guidance, and all users can access documentation and the community Slack channel for additional support. Source: Hygraph Contact Page

Competition & Comparison

How does Hygraph compare to other CMS or DXP solutions?

Hygraph differentiates itself with a GraphQL-native architecture, content federation, and scalability. It empowers non-technical users, modernizes legacy tech stacks, and streamlines workflows, offering flexibility and cost-effectiveness compared to traditional CMS platforms. For more details, visit Hygraph Product Page.

Why should a customer choose Hygraph over alternatives?

Customers should choose Hygraph for its unique GraphQL-native architecture, content federation, scalability, and ability to create impactful digital experiences while reducing costs and improving efficiency. For more details, visit Hygraph Product Page.

Product Information

What is Hygraph and what is its primary purpose?

Hygraph is a headless CMS designed to unify data and enable content federation, allowing businesses to create impactful digital experiences. Its GraphQL-native architecture removes traditional content management pain points, offering scalability, flexibility, and efficient data querying. Learn more at Hygraph About Us.

What is the vision and mission of Hygraph?

Hygraph's vision is to unify data and enable content federation, empowering businesses to create impactful digital experiences. Its mission is to remove traditional content management pain points through a GraphQL-native architecture, advancing the concept of Headless CMS. Source: Hygraph About Us

Velocity at Scale: Join the Launch of Hygraph’s Latest AI Innovations

Digital Experience Platforms (DXP) and Headless CMS

Digital Experience Platforms (DXP) assist companies in delivering better omnichannel customer experiences across several digital touchpoints.
Emily Nielsen

Written by Emily 

Jan 18, 2020
Mobile image

#Key Takeaways

  • A DXP is a Digital Experience Platform that could be a monolithic suite from a single provider or a combination of best-in-breed microservices.
  • If you're looking to build your own microservice led DXP, we'd recommend exploring Build Your DXP
  • A DXP is becoming more critical for customer-obsessed businesses that strive to deliver a better customer experience (CX).
  • A DXP allows better touchpoints with customers across channels and gives better business control through reliable data and personalization.
  • DXPs allow organizations to build intelligent, and effective architectures.
  • DXPs commonly include a CMS (Content Management System), DAM (Digital Asset Management), CRM (Customer Relationship Management), CDP (Customer Data Platform), AI (Artificial Intelligence), BI (Business Intelligence), eCommerce, CEM (Customer Experience Management), and CRO (Conversion Rate Optimization); however, there may be several others based on the business needs.
  • A CMS is at the core of a DXP.
  • Headless CMS have an advantage over Web CMS for a DXP since they are API based.

#What is a Digital Experience Platform (DXP)

A Digital Experience Platform, commonly abbreviated to DXP, is an emerging category of software that assists companies in digitizing at a rapid pace, with the ultimate goal of providing a superior Customer Experience (CX), which, to avoid any confusion, is a reason why some sources may use DXP and CXP interchangeably. Oversimplified, DXPs can commonly come in 2 forms:.

A full-stack suite of harmoniously compatible solutions, from a single provider, like the Salesforce Cloud or SAP Commerce Cloud, or A range of products from multiple providers that connect together to create a powerful DXP; such as a combination of products like Hygraph (CMS), Segment (Data Infrastructure), Mixpanel (Analytics), Airship (Customer Engagement), VWO (A/B Testing), and so on.

In either instance, DXPs aim to solve complex problems for customer-obsessed businesses that organisations struggle with tackling on their own - an exceptional CX.

The emergence of DXPs work hand in hand with the rise of utilizing a new architecture designed around microservices and APIs, that reduce the IT complexity most organisations were victim to. Theoretically, DXPs combine “Content Management” with “Engagement Management”, to allow teams the flexibility of creating omni-channel content, with the reliability of agile workflows, data-driven insights, and consistent user-journeys.

DXPs collect and aggregate customer data across a range of digital channels such as websites, apps, billboards, watches, and so on, enabling companies to maintain and personalise content to their customers across channels.

DXPs aim to grant personalized access to information based on user attributes. By streamlining customer interactions across platforms and coordinating customer data across touchpoints, companies are able to collect stronger analytics to make better business decisions on how their end interfaces impact their business.

Many products, or microservices, within a DXP are functionally different, yet work alongside one another to achieve the goal of customer experience enhancement. For instance, a DXP may include eCommerce, Business Intelligence, NPS, Content Management, and Chat bots. They all may come from the same or different providers, yet work seamlessly together and share aggregated data to create a “Digital Experience Platform”.

#Benefits of a DXP

There are several benefits that come with integrating a DXP as a whole or in part, the most striking of which is the ability to orchestrate multiple services across multiple channels, into one unified interface - whether on a website, an app, eCommerce systems, or interactive displays. These platforms are similar to, and may have several overlaps to Customer Experience Management (CXM), Enterprise Content Management (ECM), and Web or Headless Content Management Systems (CMS). Since the goal of a DXP is to enhance the CX that a company can provide, these are the key benefits of a DXP:

1. Better touchpoints with customers.

DXPs combine multiple services that are great at what they do. Incorporating a modular approach with best-of-breed services for multiple use cases like chat, NPS, campaigns, banners, etc. allow businesses to focus on delivering great experiences across devices, and harnessing the abilities of these services to create better interaction relevance with their customers. With digital touchpoints expanding between PC, mobile, wearables, speakers, and chatbots, to name a few, having a DXP strategy in place allows businesses to be present wherever their customers are, and understand how they interact with their products across channels.

2. Intelligent and effective Architecture

DXPs have a great advantage when it comes to setting up effective, efficient, and scalable infrastructures - microservices. Microservices are an emerging approach to setting up infrastructures that create applications and experiences out of a collection of services that’re independently deployable, great at doing a primary function, highly testable, loosely couples, and highly maintained. Microservices loosely resemble a plug-and-play approach where services can easily be added or removed to enhance the end application, enabling companies to avoid expensive lock-in and easily evolve their techstack as and when needed. This allows developers and marketers to independently add and remove services to the overall business architecture to deliver better digital experiences.

3. Personalisation

DXPs make it easier to create contextual personalisation for delivering campaigns since they are able to swallow a massive amount of aggregated data from multiple services and touchpoints into a single database. Many DXPs incorporate Artificial Intelligence (AI) into utilizing this data to make smarter decisions and provide better insights, therefore empowering teams to act on them and provide better CX. Using engagements, interactions, and actions, AI powered DXPs can consistently automate better CX at every touchpoint across devices, enabling businesses to better target users at the right time in their journeys.

4. Omnichannel Communication

What was once a tedious task of assuming that the same communication on websites would work as effectively on mobile and other devices has been obliterated by the emergence of DXPs and effectively collected data. Businesses are able to connect with their audiences natively across devices and understand which products or services perform better in that regard. Technologically, embracing DXPs also allows organisations to improve their delivery to users across devices by being able to completely customise their offering based on which user is interacting with which device at which time or location.

5. Better business control

DXPs are designed to seamlessly integrate with a brand’s communication, support, marketing, and branding, across platforms, and in real time. Leveraging the plethora of APIs available within a DXP, companies can collect and orchestrate all activities, ensuring the right context and content is delivered to the right customer at a precise time in their lifecycle.

6. Reliable data and analytics

Having a single repository being fed with data from countless services, and having the ability to make sense of them in real time, is an extremely important advantage of DXPs. To better visualise this, a company within the eCommerce space can collect every interaction with customers across all devices, products, and campaigns, into a singular data warehouse. This can be further enriched with the interactions those customers have had with the marketing teams or support teams, and then further enriched with their reactions to certain recommendations or campaigns. The ability to achieve this gives businesses the power to create an almost individualised experience for each customer, potentially paving the way for exceptional customer loyalty and retention, and the ability to make effectively better business decisions.

#Understanding a typical DXP

Businesses today thrive in an acronym led world, where the influx of tools available are overwhelming. A DXP in itself could be a prime example for highlighting how a variety of tools come together in orchestrating the best possible CX, and a prime combination of services, in no way exhaustive or in order, that fall into most DXPs, are as follows, including the roles they play (⚠️warning: MarTech Acronym overdose ahead):

1. CMS

The content management system (CMS), provides the content and context necessary for other services within the DXP to operate. Whether text, website content, landing pages, banners, or push notifications, the CMS is at the core of the DXP, offering a repository for other services to absorb content from. In a DXP, a headless CMS stands apart in being effective, since it provides all this content to other services natively via API, rather than the other services needing to interpret and transform any of the content.

2. DAM

Digital Asset Management, or DAM, plays its own role as an asset manager within a DXP. Oftentimes interchanged with a CDN, a DAM is essentially a repository for digital assets that can be uploaded, queried, and shared. Common formats are images, documents, audio, and video, although more recently, DAMs are also responsible for delivering shared assets, user generated content, and inventory assets as and when required.

3. CRM

A Customer Relationship Management (CRM) tool like Pipedrive or Copper can seamlessly integrate into a DXP via API to enrich user information along the user journey and provide actionable insights to commercial teams to act on engagements and interactions.

4. CDP

A Customer Data Platform, or CDP, is the central warehouse that hosts all customer data. On an oversimplified level, this can be a collection of events - like clicks and pages viewed, or a set of attributes - like customer location and language preference, that are compiled and tagged within a CDP. This data remains there until called upon to enrich CRM or personalisation tools by providing them with the user attributes and targeting context that they require to execute granular campaigns.

5. AI

Artificial Intelligence (AI) is a big lever in modern DXPs delivering the value they’re able to. Through a combination of machine learning, computational analytics, and contextual intelligence, platforms are able to predict and anticipate user actions and behaviour, allowing marketers to act in real time with better targeting across platforms, ensuring they deliver the right message to the right customer at the right time.

6. BI (Reporting, Analytics, etc.)

Many DXPs rely on Business Intelligence (BI) tools to gather, compile, categorize, and visualise the data that comes in from the wide variety of tools and services in action. A common BI flow would involve:

  • Collecting unstructured data from several sources like billing, events, ads, etc.
  • Scheduling their collection via a scheduler (like Airflow) or via CRON jobs.
  • Structuring this data into parameters that the business needs via a database tool (like DBT).
  • Storing this data in a data warehouse (like Google BigQuery or Postgres)
  • Querying this data into visual mediums (like spreadsheets, Google Data Studio, or Tableau).
  • Analysts, marketers, and other stakeholders can then visualise all the data gathered from the several services within the DXP to validate their strategy or make actionable decisions for their business.

7. eCommerce (PCMs, PIMs, PXMs)

Several companies that offer transactions or online shopping would further include an eCommerce API into their DXP, which can include Product Information Management (PIM), Product Experience Management (PXM), and Product Content Management (PCM) APIs in the mix.

8. CEM (chatbots, automation, etc.)

Customer Experience Management (CEM) forms another core aspect of DXMs, where companies can use several services to catalyse better customer support, engagement, and feedback via tools and services like chatbots, communication automation, NPS, etc.

9. CRO (A/B Testing, personalisation, etc.)

Another prime contender to be part of a DXP is Conversion Rate Optimization (CRO) which involves activities like A/B Testing to create better converting marketing assets, or offer personalization to customers based on their attributes from a CDP using personalisation tools like Dynamic Yield or Frosmo.

Whilst the above are commonly found within most DXPs, they are in no way an exhaustive list, since the possibilities of adding microservices and tools into a DXP are endless based on the business needs and industries.

#CMS at the core of a DXP

DXPs are often labeled as “Next Generation CMS”, however, at present, CMS form the core of most DXPs, especially when opting for a best-of-breed microservices approach over a monolithic all-in-one suite.

A CMS absorbs, contains, and delivers the content and context that is needed by the other services within a DXP, for businesses to effectively communicate with their users at the right moment. A DXP goes a step further by providing automation and smart omni-channel delivery as required, but very much relies on the CMS at the core to provide this content.

In the case of Hygraph, or a Headless CMS, the CMS provides this content via an API, which provides an ideal foundation to build a DXP upon. Any service within the DXP can quickly pull this data natively via API, and leverage data logic to deliver it to the right person at the right time. While this allows developers and marketers to independently work at what they do best, it also allows granular additions, edits, and changes, without interrupting the flow of the entire digital project.

The immense value of the Headless CMS in the DXP comes from the extensible API-driven content, and its ease of integrations to the other services, either via published integrations, or via webhooks.

Frequently Asked Questions

Blog Author

Emily Nielsen

Emily Nielsen

Emily manages content and SEO at Hygraph. In her free time, she's a restaurant lover and oat milk skeptic.

Share with others

Sign up for our newsletter!

Be the first to know about releases and industry news and insights.