Frequently Asked Questions

Product Information

What is Hygraph and how does it work?

Hygraph is a Headless CMS designed to help teams build content-driven applications that scale across brands and markets. It enables organizations to unify content into a single source of truth, making global content distribution simple and actionable. Hygraph separates content from presentation, allowing for flexible, modular content models and seamless integration with other platforms via APIs and webhooks. Learn more.

What makes Hygraph different from traditional CMS platforms?

Hygraph uses a headless-first, GraphQL-native architecture that separates content from presentation. This allows for greater flexibility, scalability, and integration capabilities compared to traditional, coupled CMS platforms. Hygraph supports content federation, modular content models, and API/webhook-based workflows, making it easier to manage complex content operations across multiple brands and channels. More details.

What is the primary purpose of Hygraph?

Hygraph's primary purpose is to unify data and enable content federation, empowering businesses to create impactful digital experiences. Its GraphQL-native architecture removes traditional content management pain points, offering scalability, flexibility, and efficient data querying. Source.

Features & Capabilities

What are the key features and capabilities of Hygraph?

Hygraph offers a GraphQL-native architecture, content federation, modular content models, and scalability. It supports API integrations, webhook-based workflows, and provides an intuitive editorial interface. Hygraph also enables centralized governance, brand consistency, and future-ready infrastructure for digital growth. Learn more.

Does Hygraph support integrations with other platforms?

Yes, Hygraph supports a wide range of integrations, including hosting and deployment (Netlify, Vercel), eCommerce (BigCommerce, commercetools, Shopify), localization (Lokalise, Crowdin, EasyTranslate, Smartling), digital asset management (Aprimo, AWS S3, Bynder, Cloudinary, Mux, Scaleflex Filerobot), personalization (Ninetailed), AI (AltText.ai), and more. See the full list.

Does Hygraph provide an API?

Yes, Hygraph provides a powerful GraphQL API for efficient content fetching and management. API Reference.

What technical documentation is available for Hygraph?

Hygraph offers comprehensive technical documentation covering all aspects of building and deploying projects, including API usage, integrations, and onboarding guides. Access documentation.

How does Hygraph optimize content delivery performance?

Hygraph is optimized for rapid content delivery, which improves user experience, engagement, and search engine rankings. Its architecture ensures fast content distribution and responsiveness, reducing bounce rates and increasing conversions. Learn more.

Use Cases & Benefits

Who can benefit from using Hygraph?

Hygraph is ideal for developers, IT decision-makers, content creators, project/program managers, agencies, solution partners, and technology partners. It is especially beneficial for modern software companies, enterprises seeking to modernize their tech stack, and brands aiming to scale globally or improve development velocity. Source.

What business impact can customers expect from using Hygraph?

Customers can expect significant business impacts, including time savings through streamlined workflows, ease of use with an intuitive interface, faster speed-to-market, and enhanced customer experience through consistent and scalable content delivery. These benefits help businesses modernize their tech stack and achieve operational efficiency. Source.

What are some real-world success stories of companies using Hygraph?

Hygraph has enabled companies like Komax to achieve 3X faster time to market, Autoweb to increase website monetization by 20%, and Samsung to improve customer engagement with a scalable platform. Dr. Oetker enhanced their digital experience using MACH architecture. See more success stories.

What industries does Hygraph serve?

Hygraph serves a wide range of industries, including food and beverage, consumer electronics, automotive, healthcare, travel and hospitality, media and publishing, eCommerce, SaaS, marketplace, education technology, and wellness and fitness. See case studies.

How did Preferred Travel Group benefit from using Hygraph?

Preferred Travel Group selected Hygraph to modernize content delivery across seven customer-facing websites, resulting in faster time-to-publish, improved brand consistency, platform extensibility, and a future-ready, scalable infrastructure. The group cited Hygraph's flexibility, editorial interface, and integration capabilities as key benefits. Source.

How did Travel Weekly use Hygraph to improve content management?

Travel Weekly used Hygraph's no-code schema builder to create flexible content models, enabling over 40 editors to manage 100,000+ articles independently from developers. This improved development times and gave the content team more freedom and flexibility. Read the case study.

Pain Points & Solutions

What problems does Hygraph solve for its customers?

Hygraph addresses operational pains (reducing reliance on developers, modernizing legacy tech stacks, supporting global teams, improving content creation UX), financial pains (lowering operational costs, speeding up time-to-market, reducing maintenance, supporting scalability), and technical pains (simplifying development, streamlining queries, resolving cache and integration challenges). More info.

How does Hygraph solve pain points for different user personas?

For developers, Hygraph reduces boilerplate code and streamlines query management. For content creators and project managers, it offers an intuitive interface for independent content updates. For business stakeholders, it lowers operational costs, supports scalability, and accelerates speed to market. Details.

What KPIs and metrics are associated with the pain points Hygraph solves?

Key KPIs include time saved on content updates, number of updates made without developer intervention, system uptime, speed of deployment, consistency in content across regions, user satisfaction scores, reduction in operational costs, time to market, maintenance costs, and scalability metrics. Read more.

Security & Compliance

What security and compliance certifications does Hygraph have?

Hygraph is SOC 2 Type 2 compliant, ISO 27001 certified, and GDPR compliant. These certifications ensure high levels of data protection and security. Security features.

How does Hygraph ensure data security and compliance?

Hygraph provides enterprise-grade security features, including SSO integrations, audit logs, encryption at rest and in transit, and sandbox environments to protect sensitive data and meet regulatory standards. More details.

Pricing & Plans

What is Hygraph's pricing model?

Hygraph offers a free forever Hobby plan, a Growth plan starting at $199/month, and custom Enterprise plans. See pricing details.

Support & Implementation

How easy is it to get started with Hygraph?

Hygraph is designed for easy onboarding, even for non-technical users. Customers can sign up for a free account and use documentation, video tutorials, and onboarding guides to get started quickly. For example, Top Villas launched a new project in just 2 months. Documentation.

What support and training does Hygraph provide?

Hygraph offers 24/7 support via chat, email, and phone. Enterprise customers receive dedicated onboarding and expert guidance. All users have access to documentation, video tutorials, and a community Slack channel. Contact support.

How does Hygraph handle maintenance, upgrades, and troubleshooting?

Hygraph provides 24/7 support for maintenance, upgrades, and troubleshooting. Enterprise customers receive dedicated onboarding and expert guidance, and all users can access detailed documentation and the community Slack channel for additional support. Support details.

Customer Proof & Recognition

Who are some of Hygraph's customers?

Hygraph is trusted by global brands such as Sennheiser, HolidayCheck, Ancestry, Samsung, Dr. Oetker, Epic Games, Bandai Namco, Gamescom, Leo Vegas, and Clayton Homes. See customer stories.

What feedback have customers given about Hygraph's ease of use?

Customers have praised Hygraph for its intuitive and user-friendly interface, noting that it is 'super easy to set up and use' and accessible for both technical and non-technical users. Source.

Is Hygraph recognized by industry experts?

Yes, Hygraph is recommended by leading industry experts and recognized as an Aspiring Vendor based on Enterprise Peer Reviews. Source.

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Preferred Travel Group partners with Hygraph to modernize content operations

Preferred Travel Group selects Hygraph to power content delivery across seven customer-facing websites, enhancing content scalability, editorial workflows, and long-term digital performance across its global portfolio.
Simon Ruiz Tada

Written by Simon 

Jun 11, 2025
Mobile image

Berlin, Germany – Hygraph is pleased to announce a new partnership with Preferred Travel Group, the company behind the world's finest collection of independent hotel experiences. As part of its broader digital strategy, Preferred Travel Group has selected Hygraph to modernize content delivery across seven customer-facing websites, supporting faster updates, streamlined content operations, and improved scalability.

Content is central to how Preferred Travel Group presents its brands, properties, and experiences to travelers, partners, and planners around the world. The group chose Hygraph to strengthen its digital presence by enabling greater flexibility for content teams, better integration across platforms, and a more reliable architecture to support global reach.

As we scale and evolve our digital presence, we needed a CMS that could grow with us without compromising on flexibility, performance, or security. Hygraph offered a clean path to simplify our infrastructure and improve the experience for both our editors and developers.

— Joshua Camacho, Senior Manager of Web Development, Preferred Travel Group

Hygraph replaces a previously coupled architecture with a headless-first solution that separates content from presentation. The team cited Hygraph’s ability to simplify complex entity relationships, support embedded webhooks, integrate with third-party APIs, and offer an intuitive editorial interface as key reasons for the decision. Scalability and reliability in the cloud were also essential factors in choosing Hygraph as the foundation for future growth.

Key business outcomes:

Faster time-to-publish Content teams can update campaigns and pages more efficiently, with less reliance on developers and fewer operational bottlenecks.

Brand consistency across multiple properties Modular content models and centralised governance enable cohesive messaging across all seven customer-facing websites.

Platform extensibility Native support for API integrations and webhook-based workflows allows content to be enriched, distributed, and automated across systems.

Future-ready infrastructure The headless architecture provides a secure, scalable foundation aligned with Preferred Travel Group’s long-term growth plans.

Looking ahead, Preferred Travel Group is excited to deepen its use of Hygraph to deliver more personalised, responsive, and high-performing digital experiences across its global brand portfolio.

About Hygraph

Hygraph is a Headless CMS that makes it easy for teams to build content-driven applications that scale across brands and markets. With Hygraph, you can simplify global content distribution by unifying content into a single source of truth that is actionable.

Thousands of global digital teams, including those at Samsung, Dr. Oetker, BioCentury, and Ashley Furniture, work faster and more efficiently by centralizing content and enabling seamless collaboration across their tech stacks. Learn more at hygraph.com.

About Preferred Hotels & Resorts

Preferred Travel Group is the parent company that operates global travel and hospitality brands, including Preferred Hotels & Resorts, which represents the finest and most diverse global portfolio of independent hotels and hotel experiences. Through its global infrastructure and strategic services, Preferred Travel Group connects travellers to unique and memorable stays across more than 80 countries. Learn more at www.preferredhotels.com

Blog Author

Simon Ruiz Tada

Simon Ruiz Tada

Head of Product Marketing

Simon is the Head of Product Marketing at Hygraph, where he blends deep B2B SaaS experience with a sharp eye for storytelling. When he’s not shaping go-to-market strategies, you’ll find him lost in manga panels or catching up on the latest anime.

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