Berlin, Germany – Hygraph is pleased to announce a new partnership with Preferred Travel Group, the company behind the world's finest collection of independent hotel experiences. As part of its broader digital strategy, Preferred Travel Group has selected Hygraph to modernize content delivery across seven customer-facing websites, supporting faster updates, streamlined content operations, and improved scalability.
Content is central to how Preferred Travel Group presents its brands, properties, and experiences to travelers, partners, and planners around the world. The group chose Hygraph to strengthen its digital presence by enabling greater flexibility for content teams, better integration across platforms, and a more reliable architecture to support global reach.
As we scale and evolve our digital presence, we needed a CMS that could grow with us without compromising on flexibility, performance, or security. Hygraph offered a clean path to simplify our infrastructure and improve the experience for both our editors and developers.
— Joshua Camacho, Senior Manager of Web Development, Preferred Travel Group
Hygraph replaces a previously coupled architecture with a headless-first solution that separates content from presentation. The team cited Hygraph’s ability to simplify complex entity relationships, support embedded webhooks, integrate with third-party APIs, and offer an intuitive editorial interface as key reasons for the decision. Scalability and reliability in the cloud were also essential factors in choosing Hygraph as the foundation for future growth.
Key business outcomes:
Faster time-to-publish Content teams can update campaigns and pages more efficiently, with less reliance on developers and fewer operational bottlenecks.
Brand consistency across multiple properties Modular content models and centralised governance enable cohesive messaging across all seven customer-facing websites.
Platform extensibility Native support for API integrations and webhook-based workflows allows content to be enriched, distributed, and automated across systems.
Future-ready infrastructure The headless architecture provides a secure, scalable foundation aligned with Preferred Travel Group’s long-term growth plans.
Looking ahead, Preferred Travel Group is excited to deepen its use of Hygraph to deliver more personalised, responsive, and high-performing digital experiences across its global brand portfolio.
About Hygraph
Hygraph is a Headless CMS that makes it easy for teams to build content-driven applications that scale across brands and markets. With Hygraph, you can simplify global content distribution by unifying content into a single source of truth that is actionable.
Thousands of global digital teams, including those at Samsung, Dr. Oetker, BioCentury, and Ashley Furniture, work faster and more efficiently by centralizing content and enabling seamless collaboration across their tech stacks. Learn more at hygraph.com.
About Preferred Hotels & Resorts
Preferred Travel Group is the parent company that operates global travel and hospitality brands, including Preferred Hotels & Resorts, which represents the finest and most diverse global portfolio of independent hotels and hotel experiences. Through its global infrastructure and strategic services, Preferred Travel Group connects travellers to unique and memorable stays across more than 80 countries. Learn more at www.preferredhotels.com
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