webinar
One Vision, one platform
How do you centralize multi-brand content without slowing local teams down? A behind-the-scenes look at how Vision Healthcare runs 13 brands on a single composable stack — with Hygraph at the content layer.
1 hour
Speakers
Anthony Poliseno is CMO for Hygraph, a headless CMS, and is passionate about storytelling, media, change, and, of course, comic books. Prior to Hygraph, Anthony was CMO at Magnolia, a composable digital experience platform, worked in product marketing at headless CMS vendor Contentful, and built the marketing team at Uniform, a startup focused on the composition layer for composable DXPs. After 20 years of gaining marketing experience in the heart of Silicon Valley, Anthony relocated to Berlin, Germany, to appreciate all Europe has to offer.
Diederik Oostburg leads eCommerce engineering and technology at Vision Healthcare, a pan-EU buy-and-build consumer health platform running 13 brands across multiple European markets. He owns the in-house engineering and platform architecture team in Haarlem behind Vision Healthcare's composable commerce stack, where Hygraph sits at the content layer alongside Commercetools. His work centers on multi-brand architecture, migrating acquired brands off legacy platforms, and building the API-first foundation that recently let his team ship a custom AI-powered compliance tool in a matter of days.
What you will learn
How to centralize multi-brand content without losing local speed
Running multiple brands is a constant trade-off between global consistency and local autonomy — and local communications are far more influential than corporate ones. Vision Healthcare runs 13 brands on one composable stack and still lets each one move fast.
How every new brand makes the next one cheaper to onboard
New Care NL went live in roughly 8 weeks, and each new brand gets cheaper to absorb than the one before it. You'll learn how Vision Healthcare turned brand migration into a repeatable, compounding playbook instead of a one-off project every time, the thing that actually makes a buy-and-build model scale.
Why API-first content is the prerequisite for AI
Vision Healthcare shipped a working AI compliance tool with Claude Code in mere days, because the hard part was already done. You'll learn why the content layer (not the model) was the real unlock, and what you need in place before you try the same.