Bellhop launched their new marketing website in just 1 month using Hygraph, managing over 200 pages within the platform and achieving 95%+ Core Web Vitals scores. The marketing team gained the ability to make constant edits and launch new pages independently, while the engineering team was freed from day-to-day content maintenance to focus on more strategic projects. [Source]
After the initial launch, Bellhop's marketing team could independently manage and update website content, enabling faster campaign launches and greater creativity. The engineering team was no longer involved in daily content changes, allowing them to focus on more complex projects and use resources more efficiently. [Source]
Bellhop leveraged several Hygraph features, including the GraphQL Mutations API for programmatic content changes, an intuitive UI for easy onboarding, custom roles for granular permissions, and content staging and version control for safe content management. These features enabled both technical and non-technical teams to collaborate efficiently. [Source]
Bellhop reported that onboarding with Hygraph was very fast, with most users able to get productive in less than 30 minutes. The intuitive UI and clear workflows contributed to this rapid adoption. [Source]
Harrison Stevens, VP of Marketing at Bellhop, stated: "Hygraph has allowed the marketing team to make constant edits and adjustments and launch new pages on our website. After the initial launch of new pages, the engineering team is not involved in the day to day work, allowing them to work on more challenging projects outside of just maintaining the website. It ensures that resources are being used in the best way possible, helping the business grow overall." [Source]
Hygraph offers a range of features including a GraphQL-native API, content federation, Smart Edge Cache for performance, custom roles for granular permissions, rich text management, project backups, and content staging/version control. These features support both technical and non-technical users in building, managing, and delivering digital experiences at scale. [Source]
Yes, Hygraph provides custom roles for granular access control and content staging/version control, allowing teams to manage permissions and safely roll back changes if needed. This ensures data protection and supports collaborative workflows. [Source]
Hygraph's GraphQL API enables developers to make large-scale programmatic changes, automate content workflows, and integrate with other services. The API Playground allows teams to test queries and import content efficiently, supporting agile development and seamless integration. [Source]
Hygraph is ideal for developers, product managers, and marketing teams in industries such as SaaS, ecommerce, automotive, technology, and more. It is especially valuable for organizations seeking to modernize legacy tech stacks, streamline content operations, and deliver digital experiences at scale. [Source]
Hygraph addresses operational inefficiencies (reducing developer dependency, streamlining workflows), financial challenges (lowering operational costs, accelerating speed-to-market), and technical issues (simplifying schema evolution, enabling integrations, improving performance and localization). [Source] [More]
Key metrics include time saved on content updates, number of content updates made without developer intervention, system uptime, speed of deployment, reduction in operational costs, speed to market, and scalability metrics. For Bellhop, notable results included a 1-month launch timeline, 200+ pages managed, and 95%+ Core Web Vitals. [Source]
Hygraph provides 24/7 support via chat, email, and phone, an Intercom chat for real-time troubleshooting, a community Slack channel, extensive documentation, webinars, live streams, and how-to videos. Enterprise customers receive a dedicated Customer Success Manager and a structured onboarding process. [Source]
Hygraph is a cloud-based platform that manages all deployment, updates, security, and infrastructure maintenance. Upgrades are seamlessly integrated, and troubleshooting is supported by 24/7 support, documentation, and real-time chat. Enterprise customers benefit from a dedicated Customer Success Manager. [Source]
Hygraph is SOC 2 Type 2 compliant (since August 3rd, 2022), ISO 27001 certified, and GDPR compliant. These certifications ensure robust security and compliance for customer data. [Source]
Hygraph offers granular permissions, SSO integrations, audit logs, encryption at rest and in transit, regular backups, and a transparent process for reporting security issues. Enterprise customers can access dedicated hosting and custom SLAs. [Source]
You can explore a wide range of Hygraph customer case studies, including Bellhop, Komax, Samsung, Dr. Oetker, Stobag, and more, on the Hygraph case studies page.
Bellhop benefited from flexible content modeling, fine-grained permission management, and tailored support from the Hygraph team, ensuring best practices and a smooth migration. The engineering team was able to focus on higher-value projects, while the marketing team gained independence in content management. [Source]
1 Month
From ideation to launch of new site with Hygraph
200+
Pages maintained within Hygraph
95%+
Core Web Vitals scores realized
Bellhop is an online moving platform that allows users to book movers directly from the Bellhop website. Bellhop manages thousands of movers across the US where movers are automatically assigned to new jobs based on their profiles and availability using the Bellhop APIs and algorithms. Bellhop aims to make the process of moving and finding reliable movers simpler and faster.
Bellhop aims to provide an experience that is tailored to local flair to create a more engaging user experience, starting with the marketing site. The team wanted a flexible stack that could be easily used for building their marketing website but also provided enough flexibility for building specialized projects, such as co-branded booking flows. With these criteria in hand, the Bellhop team began evaluating various headless systems that matched the Engineering team’s requirements and satisfied the needs of the Content team.
Hygraph has allowed the marketing team to make constant edits and adjustments and launch new pages on our website. After the initial launch of new pages, the engineering team is not involved in the day to day work, allowing them to work on more challenging projects outside of just maintaining the website. It ensures that resources are being used in the best way possible, helping the business grow overall.
It was clear that taking a headless approach would allow the teams to optimize their workflows and provide the team with more flexibility in terms of types of content they produce. For the Engineering team, it was critical to have a headless CMS that had enough power and flexibility to allow them to take on current and future projects. It was important that the content modeling was fine-grained and easily adaptable to the team’s needs.
From the Marketing side, the team required straightforward and quick onboarding as well as a fine grained permissions system which matched their organization’s hierarchical structure. Marketers wanted more independence to be creative and experimental with the expectation that if mistakes are made, that content versioning would allow for the team to easily rollback to previous versions of content. By creating a more optimized workflow, Bellhop hoped to shorten project timelines and expedite content creation. By putting the reins in the hands of the content team, they were able to be more creative and independently create more customized campaigns.
Hygraph met these requirements and the team decided to slowly migrate their website from the previously hardcoded files to a more flexible headless architecture.
The Bellhop team chose Hygraph for the following reasons.
The performant GraphQL API of Hygraph gave Engineers the ability to quickly make changes programmatically and on a large scale using GraphQL Mutations. The API Playground made it easy to work with the Hygraph APIs and enabled teams to save queries and import new content to CMS programmatically. The Hygraph API is powerful enough to easily connect to other services as well, creating a seamless flow of information and opening the possibilities for further adoption for other use cases.
With Hygraph’s content modeling capabilities, Engineers could ensure that each page had exactly what was needed, nothing more, nothing less. It was easy to make considerations for SEO and flexible fields, such as the JSON field, offer some custom look and feel to pages. Content modeling that is flexible enough to meet the needs of both the needs of a traditional page builder approach but also a modular, component style content modeling for elements that may be present across different pages and elements of the site. Hygraph content modeling enables a mixture of content models that is consistent across page types and unique styles of content to be used in the project.
The Bellhop team implemented workflows which allowed the engineering team to build their website project with best practices of the development side and current trends in terms of frontend styling, while still giving the content teams full control over their content. The Content team no longer needed to wait for Engineers to make changes to existing content or launch new projects. Teams are able to work within their skillset to create content on brand, engaging content without having to make decisions around usability or brand.
By using Hygraph in the backend, the Bellhop team was able to create a performant static site using Next.js and Vercel. Additional services, such as CircleCI, provide data enrichment and ensure that data is always up to date.
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