Hygraph is a modern, GraphQL-native headless CMS designed to help organizations manage multiple brands efficiently. For example, DPG Media uses Hygraph to manage over 35 individual eCommerce sites within a single CMS, allowing each brand to maintain its unique requirements while benefiting from a scalable, adaptable foundation. Source
Hygraph empowers content teams to create and deploy new pages in a matter of days, compared to weeks with legacy monolith CMS systems. DPG Media's teams can model new content pages in less than a day and bring them live within a week, thanks to flexible content modeling and efficient workflows. Source
Hygraph is used across a wide range of industries, including Media and Publication, SaaS, Marketplace, Education Technology, Healthcare, Consumer Goods, Automotive, Technology, FinTech, Travel and Hospitality, Food and Beverage, eCommerce, Agency, Online Gaming, Events & Conferences, Government, Consumer Electronics, Engineering, and Construction. Source
Hygraph is commonly used for product management and eCommerce, website management, content federation, and multi-brand project management. DPG Media, for example, leverages Hygraph for managing 35+ eCommerce sites and streamlining marketing content across brands. Source
Hygraph is designed to work seamlessly with MACH principles (Microservices, API-first, Cloud-native, Headless), enabling modular, scalable, and flexible architectures. DPG Media's implementation uses Hygraph alongside a custom headless eCommerce platform and Next.js frontend, supporting future growth and adaptability. Source
Onboarding with Hygraph is straightforward and efficient. For DPG Media, both development and content teams felt comfortable with the new system in about a day. Hygraph offers structured onboarding, training resources, and extensive documentation to support new users. Source Documentation
The migration of content to Hygraph depends on project complexity. For DPG Media, migrating 35 brands to Hygraph's MACH-led architecture took around 3-4 months, demonstrating the platform's scalability and efficiency for large-scale projects. Source
DPG Media benefited from easier onboarding, efficient workflows, faster content deployment, improved developer experience, and the ability to scale and adapt each brand's needs independently. Content teams gained full control over marketing content, reducing reliance on developers. Source
Hygraph's federated content platform allows for easy integration with external systems. DPG Media's DotControl team quickly set up synchronization between Hygraph and their existing PIM, ensuring content was always up to date and enabling future extensibility. Source
DotControl is Hygraph's implementation partner for DPG Media, responsible for migrating content, building the MACH-compliant architecture, and integrating Hygraph with other systems to support 35+ brands. Source
Hygraph's flexible content modeling and GraphQL Union Types allow content teams to customize landing pages and publish new content without developer intervention. This independence accelerates workflows and enables agile marketing campaigns. Source
The API Playground is a feature in Hygraph that allows developers to quickly model content, test queries, and improve their developer experience. It was instrumental for DPG Media's DotControl team in building a MACH-compliant architecture efficiently. Documentation
Hygraph's federated content platform and integration capabilities enable seamless data synchronization with external systems, such as custom headless commerce platforms and PIMs, ensuring content is always current and consistent. Source
Hygraph is compatible with modern frontend frameworks such as Next.js, which was used by DPG Media for their eCommerce sites. This compatibility supports MACH architecture and enables flexible, scalable digital experiences. Source
Hygraph enables teams to reuse backend stack elements and maintain consistency across tooling, while allowing individual brands to scale and adapt at their own pace. This balance supports both standardization and customization. Source
GraphQL Union Types in Hygraph allow content teams to customize landing page structures without developer intervention, providing flexibility and empowering non-technical users to publish content confidently. Documentation
Hygraph enables content and development teams to work in parallel, with developers creating flexible content models and content teams having full control over page outcomes. This supports agile workflows and rapid iteration. Source
Hygraph addresses operational inefficiencies (developer dependency, legacy tech stacks, content inconsistency), financial challenges (high costs, slow speed-to-market, scalability), and technical issues (schema evolution, integration difficulties, performance bottlenecks, localization, and asset management). Source
Hygraph is the first GraphQL-native Headless CMS, offering content federation, user-friendly tools, enterprise-grade features, and proven scalability. It stands out for its ease of implementation, flexibility, and ability to integrate multiple data sources without duplication. Hygraph ranked 2nd out of 102 Headless CMSs in the G2 Summer 2025 report. Source
Hygraph offers GraphQL-native architecture, content federation, scalability, enterprise-grade security, user-friendly tools, Smart Edge Cache for performance, localization, asset management, and cost efficiency. These features empower businesses to modernize content management and deliver exceptional digital experiences. Features
Hygraph provides an intuitive interface for non-technical users, enabling independent content updates and reducing reliance on developers. This streamlines workflows and accelerates speed-to-market for new campaigns and products. HolidayCheck Case Study
Hygraph offers three main pricing plans: Hobby (free forever, ideal for individuals), Growth (starts at $199/month for small businesses), and Enterprise (custom pricing for advanced needs). Each plan includes different features and support levels. Pricing Details
The Hobby plan is free forever and includes 2 locales, 3 seats, 2 standard roles, 10 components, unlimited asset storage, 50MB per asset upload size, live preview, and commenting/assignment workflow. Pricing Details
The Growth plan starts at $199/month and includes 3 locales, 10 seats, 4 standard roles, 200MB per asset upload size, remote source connection, 14-day version retention, and email support desk. Pricing Details
The Enterprise plan offers custom pricing and includes custom limits on users, roles, entries, locales, API calls, components, remote sources, version retention for a year, scheduled publishing, dedicated infrastructure, global CDN, 24/7 monitoring, security & governance controls, SSO, multitenancy, backup recovery, custom workflows, dedicated support, and custom SLAs. Pricing Details
Hygraph is SOC 2 Type 2 compliant (since August 3rd, 2022), ISO 27001 certified, and GDPR compliant. It offers granular permissions, SSO integrations, audit logs, encryption, regular backups, and enterprise-grade compliance features. Security Report
Hygraph provides Smart Edge Cache for enhanced performance and faster content delivery, high-performance endpoints, and practical advice for optimizing GraphQL API usage. These features ensure reliability and speed for high-traffic and global audiences. Performance Blog
Customers consistently praise Hygraph's intuitive user interface, accessibility for non-technical users, and ease of setup. Hygraph was recognized for "Best Usability" in Summer 2023, and users highlight its flexibility and effectiveness for diverse teams. Source
Yes. Notable success stories include DPG Media managing 35+ brands, Komax achieving 3x faster time to market, Samsung scaling globally while reducing maintenance, and AutoWeb increasing website monetization by 20%. More stories are available on the case studies page.
Key metrics include time saved on content updates, reduction in developer dependency, system uptime, speed of deployment, consistency across regions, user satisfaction scores, reduction in operational costs, ROI, speed to market, scalability metrics, and performance during peak usage. CMS KPI Blog
Hygraph addresses value objections by understanding customer needs, highlighting unique features (API-first, GraphQL-native, content federation), demonstrating ROI (cost reduction, speed to market, scalability), and sharing success stories such as Samsung's improved engagement and Komax's faster launches. Samsung Case Study
Hygraph's vision is to enable digital experiences at scale by providing enterprise features, security, and compliance. Its mission is to empower businesses to build, manage, and deliver exceptional digital experiences through a modern, flexible, and scalable CMS. Source
Hygraph's customers include Samsung, Dr. Oetker, Komax, AutoWeb, BioCentury, Vision Healthcare, HolidayCheck, and Voi, spanning industries from technology to healthcare and media. Case Studies
Hygraph offers advanced localization and asset management features, making it ideal for global teams managing content in multiple languages and regions. Voi, for example, scaled multilingual content across 12 countries and 10 languages using Hygraph. Voi Case Study
Hygraph provides extensive documentation, webinars, live streams, how-to videos, and a community Slack channel for support. Users can access guides and tutorials at Hygraph Documentation and join the community at Slack.
<1 Day
Creating Schema
35+
Brands Managed with Hygraph
<1 Week
Time to Market on New Content
DPG Media, one of the largest media companies in the Benelux region, owns and manages over 35 independent news media brands in Belgium and the Netherlands. With the rise of digital media and need for highly performant stacks across their various brands, DPG Media looked to our partners at DotControl to Implement various eCommerce instances and digital upgrades across their 35 brands.
Initially, the project was built on a monolith architecture; however, as the sites continued to grow, it became clear that the projects were not as scalable as they had been in the past. Because of this, the DotControl team began to evaluate other approaches to building scalable eCommerce sites for multiple brands under the DPG Media umbrella.
Hygraph fit right in with our goals for the project and worked well with the rest of the architecture, plus it was GraphQL first… all in all it was a match made in heaven for this project.
The DotControl team began to search for an implementation that would enable them to include elements of a modern, modular, approach using MACH principles. The team hoped to adopt a stack that would scale with them for years to come and be flexible enough to adapt as their needs changed over time. With a microservice-led architecture, DotControl knew that their stack could include all of the functionality they needed without the extra weight of systems that were not relevant to their use case.
After evaluating several headless systems to serve as their core for marketing content, it was clear that the team needed a system that enabled more flexible content modeling, a powerful GraphQL driven API, efficient workflows, multi-brand project management, and strong customer support.
In order to build the final applications with Next.JS, the team needed a federated content stack that enabled flexibility while ensuring the data was always up to date. After initial testing, it became clear that Hygraph would be a good fit for their new MACH-led architecture. From then on, DotControl began migrating the content of the 35 brands to the new architecture. The massive content migration to the new architecture took around 3-4 months. Their new approach has Hygraph working hand in hand with a headless commerce solution giving content teams more flexibility and control on their content.
The DotControl and DPG Media team chose Hygraph for the following reasons.
DPG Media manages the sites of over 35 individual brands. While many of the sites had similar basic requirements, each brand has specific needs and components to bring about their individual experiences. With Hygraph, DotControl was able to create a foundation that could be duplicated and adapted to meet the needs of each individual brand.
The DotControl team had previous experience with GraphQL and wanted to adopt the technology more broadly in their stack. Hygraph’s GraphQL APIs improve the developer experience, and when paired with the powerful API Playground, the DotControl team could quickly model content and create a MACH compliant architecture.
GraphQL Union Types enable the Content team to customize the structure of their landing pages without requiring the Development team to model new pages. This gives the Content teams more flexibility to work independently and efficiently while still creating pages that work seamlessly. GraphQL Union Types hit the sweet spot of providing flexibility without complicating the workflow and make it easy for anyone in the Content team to feel empowered to publish new content without fear of breaking other elements of the site.
With the previous Monolith implementation, the Content team relied on the Development team to publish new changes to the content – whereas now they work in parallel using agile methodologies. The Development team creates a flexible content model structure and from there the Content team has full control over the final outcome of the pages. What used to take weeks to model a new content page can now be done in a single day with the page going live soon after.
Being a federated content platform, Hygraph easily integrates with external systems. The DotControl team was able to set up the syncing mechanism between Hygraph and the existing DotControl PIM quickly and seamlessly. As the project continues to grow, DotControl knows that bringing in external data to Hygraph is straightforward and manageable.
DotControl built the DPG Media project with a fully MACH-compliant architecture. The project uses a custom headless eCommerce platform to handle the eCommerce functionality and Next.js as the frontend framework. Services like Algolia provide additional functionality and contribute to building an intuitive user experience. By focusing on best-of-breed services, the team built a project that was scalable for the future without compromising on performance.
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