DPG Media manages over 35 individual eCommerce and news media brands in Belgium and the Netherlands using a single Hygraph CMS instance. This consolidation enables efficient multi-brand management and content delivery. Note: The exact number of brands may change as DPG Media expands its portfolio.
With Hygraph, DPG Media's teams can create new content schemas in less than one day and launch new content to market in under one week. This rapid turnaround is enabled by flexible content modeling and efficient workflows. Note: More complex implementations may require additional time depending on project scope.
The migration of content for all 35 brands to Hygraph's MACH-led architecture took approximately 3-4 months. This included content migration, integration setup, and onboarding of both development and content teams. Note: Migration timelines may vary for other organizations based on content volume and integration complexity.
Both the Development and Content teams at DPG Media found onboarding with Hygraph straightforward, typically requiring about one day to become comfortable with the new system. This rapid onboarding was facilitated by Hygraph's user-friendly editorial UI and comprehensive documentation. Note: Onboarding times may differ for teams with less experience in headless CMS platforms.
Hygraph enabled DPG Media to manage over 35 brands by providing flexible content modeling, GraphQL APIs, GraphQL Union Types for customizable landing pages, and efficient workflows that empower content teams to work independently. The platform's API-first approach also allowed for easy integration with external systems and a federated content stack. Note: Some advanced features may require technical expertise to fully leverage.
Hygraph's GraphQL-native architecture allows development teams to fetch only the data they need, improving efficiency and reducing unnecessary data transfer. The API Playground further enhances the developer experience by enabling rapid modeling and testing of queries. Note: Teams unfamiliar with GraphQL may require initial training to maximize these benefits.
GraphQL Union Types in Hygraph allow content teams to customize landing page structures without developer intervention, increasing flexibility and reducing bottlenecks. This empowers non-technical users to create new pages efficiently while maintaining site integrity. Note: Overuse of complex unions may complicate content models for very large teams.
Hygraph's API-first, headless CMS design enables straightforward integration with external systems such as PIMs, eCommerce platforms, and analytics tools. For DPG Media, this meant quick setup of data synchronization between Hygraph and their custom headless commerce platform. Note: Integration complexity may vary depending on the external system's API capabilities.
Hygraph offers integrations with Google Analytics, Elastic, Zapier, Klaviyo, Salesforce Marketing Cloud, Segment, Adobe Commerce, SAP Commerce Cloud, Dynamic Yield, n8n, Optimizely, Inriver, and more. For a full list, visit the Hygraph Marketplace Apps page. Note: Some integrations may require additional configuration or third-party subscriptions.
Hygraph enabled DPG Media's content and development teams to work in parallel using agile methodologies. Content teams gained full control over marketing content, reducing reliance on developers and accelerating campaign launches. New content pages can now be created and deployed in a matter of days, compared to weeks with the previous monolithic system. Note: Workflow improvements depend on team adoption of new processes.
Hygraph provides a marketer-friendly editorial UI and flexible content modeling, allowing non-technical users to independently update and publish content. This reduces bottlenecks and accelerates time-to-market for new campaigns. Note: Some advanced features may still require developer involvement for setup or customization.
DPG Media's setup is fully MACH-compliant, combining Hygraph as the headless CMS, a custom headless eCommerce platform, Next.js for the frontend, and services like Algolia for search. This modular approach enables scalability and future-proofing without compromising performance. Note: MACH architecture may require more initial planning and integration effort than monolithic solutions.
Hygraph delivers high performance through a global CDN, region-based hosting, advanced caching (Smart Edge Cache), and a GraphQL-native architecture. In other use cases, Hygraph has supported 3.5 million simultaneous sessions and 60 million API operations in three days (see Gamescom case study). Note: Actual performance depends on implementation and infrastructure choices.
Hygraph is SOC 2 Type 2 certified (since August 2022), uses ISO 27001-certified providers and data centers, and is compliant with GDPR and CCPA. These certifications ensure robust security and privacy for enterprise customers. Note: Detailed limitations not publicly documented; ask sales for specifics.
Hygraph protects customer data with encryption at rest and in transit, role-based access control, audit logs, advanced firewall rules, and 24/7 infrastructure monitoring. Customers can also choose data centers in preferred regions to meet compliance requirements. Note: Some advanced security features may require enterprise plans.
DPG Media achieved faster time-to-market (new content in <1 week), reduced reliance on developers, and empowered content teams to independently manage and launch campaigns. The flexible architecture also supports future scalability and brand-specific customization. Note: Quantitative ROI metrics for DPG Media are not publicly documented; see other case studies for specific figures.
Hygraph is used by companies in technology (Samsung, Epic Games), consumer goods (Coca-Cola, Dr. Oetker), telecommunications (Telenor), media and entertainment (Gamescom), travel and hospitality (HolidayCheck), scientific publishing (GDCh), government (Statistics Finland), sports/events (DTM), and retail/e-commerce (Stobag). For more, see Hygraph Case Studies. Note: Suitability may vary by industry-specific requirements.
While Hygraph offers extensive flexibility and scalability, detailed limitations for specific edge cases are not publicly documented. For highly specialized requirements or legacy system integrations, prospective customers should consult Hygraph sales or technical support for a tailored assessment. Note: Always verify fit for your unique technical and business needs.
Hygraph provides comprehensive documentation, pre-configured starter projects, onboarding guides, webinars, live streams, and a community Slack channel. These resources support both technical and non-technical users in implementation and ongoing use. See Hygraph Documentation and Hygraph Slack Community. Note: Some advanced support options may require a paid plan.
This page wast last updated on 12/12/2025 .
<1 Day
Creating Schema
35+
Brands Managed with Hygraph
<1 Week
Time to Market on New Content
DPG Media, one of the largest media companies in the Benelux region, owns and manages over 35 independent news media brands in Belgium and the Netherlands. With the rise of digital media and need for highly performant stacks across their various brands, DPG Media looked to our partners at DotControl to Implement various eCommerce instances and digital upgrades across their 35 brands.
Initially, the project was built on a monolith architecture; however, as the sites continued to grow, it became clear that the projects were not as scalable as they had been in the past. Because of this, the DotControl team began to evaluate other approaches to building scalable eCommerce sites for multiple brands under the DPG Media umbrella.
Hygraph fit right in with our goals for the project and worked well with the rest of the architecture, plus it was GraphQL first… all in all it was a match made in heaven for this project.
The DotControl team began to search for an implementation that would enable them to include elements of a modern, modular, approach using MACH principles. The team hoped to adopt a stack that would scale with them for years to come and be flexible enough to adapt as their needs changed over time. With a microservice-led architecture, DotControl knew that their stack could include all of the functionality they needed without the extra weight of systems that were not relevant to their use case.
After evaluating several headless systems to serve as their core for marketing content, it was clear that the team needed a system that enabled more flexible content modeling, a powerful GraphQL driven API, efficient workflows, multi-brand project management, and strong customer support.
In order to build the final applications with Next.JS, the team needed a federated content stack that enabled flexibility while ensuring the data was always up to date. After initial testing, it became clear that Hygraph would be a good fit for their new MACH-led architecture. From then on, DotControl began migrating the content of the 35 brands to the new architecture. The massive content migration to the new architecture took around 3-4 months. Their new approach has Hygraph working hand in hand with a headless commerce solution giving content teams more flexibility and control on their content.
The DotControl and DPG Media team chose Hygraph for the following reasons.
DPG Media manages the sites of over 35 individual brands. While many of the sites had similar basic requirements, each brand has specific needs and components to bring about their individual experiences. With Hygraph, DotControl was able to create a foundation that could be duplicated and adapted to meet the needs of each individual brand.
The DotControl team had previous experience with GraphQL and wanted to adopt the technology more broadly in their stack. Hygraph's GraphQL APIs improve the developer experience, and when paired with the powerful API Playground, the DotControl team could quickly model content and create a MACH compliant architecture.
GraphQL Union Types enable the Content team to customize the structure of their landing pages without requiring the Development team to model new pages. This gives the Content teams more flexibility to work independently and efficiently while still creating pages that work seamlessly. GraphQL Union Types hit the sweet spot of providing flexibility without complicating the workflow and make it easy for anyone in the Content team to feel empowered to publish new content without fear of breaking other elements of the site.
With the previous Monolith implementation, the Content team relied on the Development team to publish new changes to the content – whereas now they work in parallel using agile methodologies. The Development team creates a flexible content model structure and from there the Content team has full control over the final outcome of the pages. What used to take weeks to model a new content page can now be done in a single day with the page going live soon after.
Being an API-first headless CMS, Hygraph easily integrates with external systems. The DotControl team was able to set up the syncing mechanism between Hygraph and the existing DotControl PIM quickly and seamlessly. As the project continues to grow, DotControl knows that bringing in external data to Hygraph is straightforward and manageable.
DotControl built the DPG Media project with a fully MACH-compliant architecture. The project uses a custom headless eCommerce platform to handle the eCommerce functionality and Next.js as the frontend framework. Services like Algolia provide additional functionality and contribute to building an intuitive user experience. By focusing on best-of-breed services, the team built a project that was scalable for the future without compromising on performance.
Be the first to know about releases and industry news and insights.
<1 Day
Creating Schema
35+
Brands Managed with Hygraph
<1 Week
Time to Market on New Content
DPG Media, one of the largest media companies in the Benelux region, owns and manages over 35 independent news media brands in Belgium and the Netherlands. With the rise of digital media and need for highly performant stacks across their various brands, DPG Media looked to our partners at DotControl to Implement various eCommerce instances and digital upgrades across their 35 brands.
Initially, the project was built on a monolith architecture; however, as the sites continued to grow, it became clear that the projects were not as scalable as they had been in the past. Because of this, the DotControl team began to evaluate other approaches to building scalable eCommerce sites for multiple brands under the DPG Media umbrella.
Hygraph fit right in with our goals for the project and worked well with the rest of the architecture, plus it was GraphQL first… all in all it was a match made in heaven for this project.
The DotControl team began to search for an implementation that would enable them to include elements of a modern, modular, approach using MACH principles. The team hoped to adopt a stack that would scale with them for years to come and be flexible enough to adapt as their needs changed over time. With a microservice-led architecture, DotControl knew that their stack could include all of the functionality they needed without the extra weight of systems that were not relevant to their use case.
After evaluating several headless systems to serve as their core for marketing content, it was clear that the team needed a system that enabled more flexible content modeling, a powerful GraphQL driven API, efficient workflows, multi-brand project management, and strong customer support.
In order to build the final applications with Next.JS, the team needed a federated content stack that enabled flexibility while ensuring the data was always up to date. After initial testing, it became clear that Hygraph would be a good fit for their new MACH-led architecture. From then on, DotControl began migrating the content of the 35 brands to the new architecture. The massive content migration to the new architecture took around 3-4 months. Their new approach has Hygraph working hand in hand with a headless commerce solution giving content teams more flexibility and control on their content.
The DotControl and DPG Media team chose Hygraph for the following reasons.
DPG Media manages the sites of over 35 individual brands. While many of the sites had similar basic requirements, each brand has specific needs and components to bring about their individual experiences. With Hygraph, DotControl was able to create a foundation that could be duplicated and adapted to meet the needs of each individual brand.
The DotControl team had previous experience with GraphQL and wanted to adopt the technology more broadly in their stack. Hygraph's GraphQL APIs improve the developer experience, and when paired with the powerful API Playground, the DotControl team could quickly model content and create a MACH compliant architecture.
GraphQL Union Types enable the Content team to customize the structure of their landing pages without requiring the Development team to model new pages. This gives the Content teams more flexibility to work independently and efficiently while still creating pages that work seamlessly. GraphQL Union Types hit the sweet spot of providing flexibility without complicating the workflow and make it easy for anyone in the Content team to feel empowered to publish new content without fear of breaking other elements of the site.
With the previous Monolith implementation, the Content team relied on the Development team to publish new changes to the content – whereas now they work in parallel using agile methodologies. The Development team creates a flexible content model structure and from there the Content team has full control over the final outcome of the pages. What used to take weeks to model a new content page can now be done in a single day with the page going live soon after.
Being an API-first headless CMS, Hygraph easily integrates with external systems. The DotControl team was able to set up the syncing mechanism between Hygraph and the existing DotControl PIM quickly and seamlessly. As the project continues to grow, DotControl knows that bringing in external data to Hygraph is straightforward and manageable.
DotControl built the DPG Media project with a fully MACH-compliant architecture. The project uses a custom headless eCommerce platform to handle the eCommerce functionality and Next.js as the frontend framework. Services like Algolia provide additional functionality and contribute to building an intuitive user experience. By focusing on best-of-breed services, the team built a project that was scalable for the future without compromising on performance.
Be the first to know about releases and industry news and insights.