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Iconfinder accelerates time to market from months to weeks with Hygraph

Hygraph customer success story - Iconfinder
  • 2K

    New Videos Programmatically Added per Month

  • 100ms

    Max Latency on Millions of Monthly API Calls

  • 90%+

    Branded Metadata Served from Hygraph

Iconfinder logo
Hygraph is really creating value for us by acting as a mini database [...] It helps us ensure that we are meeting our aggressive deadlines and that we can validate if we want these projects to exist in the long term.
Martin LeBlanc Eigtved
Martin LeBlanc Eigtved
CEO, Iconfinder

Use case



SaaS, Marketplace


Headquartered in Copenhagen, Iconfinder is the world’s largest marketplace for icons that sources icons from top designers around the world. Teams ranging from small startups to enterprises, such as Spotify, Google, and Adobe, use icons from Iconfinder in production.


Recently, Iconfinder has launched a new line of offerings called “Illustrations” to help designers revive landing pages, onboarding flows, and empty states. As the product offering continues to grow and diversify, the team is continually looking to optimize workflows and tooling to help their remote team improve operational efficiency. The team wanted to accelerate their ability to create new pages quickly and utilize their team to the best of their ability. The Iconfinder team knew that if they wanted to meet their aggressive timelines and give more independence to their marketing team to work agilely, they would need to adopt a new workflow.

The Process

Prior to adopting Hygraph, the Iconfinder team hardcoded all of their content. The Content team would provide the content to the frontend team who would implement it. It was harder for the Content team to make changes to the website content without support from engineering.

Instead of being able to run short experiments in an agile method, they were limited to longer-term approaches to content. The team needed to find a way to decouple the marketing and development teams and reduce dependencies on one another. They needed a system that would give them the flexibility to build new page PoCs quickly and populate them with the content. Hygraph matched their needs of flexibility, efficient workflows, and a clean UI, allowing the team to meet their aggressive deadlines.


The team began working on a new initiative on their site called “Illustrations.” They had an ambitious timeline of 3 weeks and wanted to implement a POC that matched the high-quality UX across the website. The Iconfinder team chose to implement Hygraph to handle the static content and initial landing pages to help speed up development times and give the Content team more control over their work.


Why Hygraph?

The Iconfinder team chose Hygraph for their new initiative for the following reasons:

More Control Over Content

The content team had the ability to efficiently make changes and revamp any existing content to match current trends or campaigns. The new independence empowered the content team in speeding up project timelines and making quick changes more efficient. Instead of focusing on small changes, the two teams were able to consider more aggressive product features and initiatives.

Integrating Django and GraphQL Content APIs

Iconfinder was able to connect their GraphQL Content API to a Django database and programmatically aggregate content. This meant that teams could work flexibly to organize their database containing thousands of illustrations into specific categories and pull that data to the final frontend from Django, flexibly building POCs without compromising quality.

Intuitive UI

All the “Illustrations” content, from the text to background colors and everything in between, is stored within Hygraph. The sleek UI made it easy for the Content team to get onboarded quickly and begin building out the content they needed. The balance between an intuitive, clean interface and feature-richness were instrumental to their project’s success. The content is much more flexible within Hygraph giving teams the opportunity to iterate before settling on a longer-term approach.

The Current Setup

Iconfinder leverages several systems working together in harmony in order to bring users the performant, clean user experience they have come to expect from Iconfinder. Hygraph works along with a CDN, Ginger, and Bootstrap for styling and workflows, Iconfinder’s existing Django database and frontend frameworks, as well as a cache.


Results and benefits

  • Team implemented agile content management methodologies leading to more aggressive content velocity

  • Entire Team met their aggressive 3-week implementation timeline

  • Easy incremental transition to Hygraph that allowed the Iconfinder to make changes to their site quickly

  • Content team gained more control over content and independence from the Engineering team

  • Entire team benefited from the more efficient workflows

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