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Booking.com enables user-generated content with Hygraph's GraphQL API

Hygraph customer success story - Booking.com
  • 93

    Lighthouse Performance Metric

Booking.com logo
The key reasons for signing up with Hygraph were ease of build (resulting into a very fast launch of the web app), ease of access, and that it’s super simple to operate.
Darren Young
Darren Young
Director, Booking.com

Use case

Applications & Platforms, Websites


Travel and Hospitality


Technology Playmaker Awards is an initiative by Booking.com to highlight and recognize the amazing achievements women are making in the ever-growing and dynamic world of technology. The website of the Technology Playmaker Awards is built and maintained by Ketchum, a leading global communications consultancy, powered by Hygraph for multiple editions.


The entire content of Technology Playmakers Awards is managed with Hygraph – landing page, nomination categories, image galleries, video content, and forms and submissions.

Why Hygraph?

The Ketchum and Booking.com teams chose Hygraph for the following reasons.

Powerful GraphQL APIs

The performant GraphQL Query API and GraphQL Mutations API made Hygraph stand out among other headless CMS. The ability to perform GraphQL mutations meant that they could programmatically manage content, in addition to editing content within the UI. This flexibility allowed the team to handle a wider range of content within Hygraph, including user generated content.

Intuitive UI

The intuitive UI helped ensure that the team met their aggressive timelines and could easily manage content ranging from assets, to video content, nomination forms, and landing pages within Hygraph. Each team having greater independence meant that the Content Team could be more creative with their work and execute faster without the need to include the Development team at every step.

User Generated Content

User experience was a core consideration when choosing the tech stack. Giving attendees the ability to submit nomination forms for the awards ceremony from the Web App helped create a more seamless experience. Hygraph enabled user generated content via programmatic structured content creation with GraphQL mutations.

Results and Benefits

  • GraphQL mutations enable write operations within Hygraph, enabling the team to programmatically update content.

  • Easy to allow for user-generated content to be written into the CMS such as surveys and contact forms.

  • Independence given to the Content and Development given to the Content Creators and IT enables faster content creation.

  • Content Editing tools give the Content team more ability to execute content according to their vision.

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