Frequently Asked Questions

Business Impact & Results

What measurable results did Voi achieve after migrating to Hygraph?

After migrating to Hygraph, Voi doubled its website traffic (2x increase in visitors) and reduced maintenance costs by 50%. The team was able to localize content for new languages in just two weeks, compared to much longer timelines previously. These improvements were realized within weeks of migration. Note: Results may vary depending on project complexity and team structure. Source

How quickly can teams localize content using Hygraph?

Voi was able to localize content for new languages in under two weeks after integrating Hygraph with Lokalise. Previously, this process took much longer due to agency and developer dependencies. Note: Localization speed depends on the complexity of content and number of languages supported. Source

Implementation & Migration

How long did it take Voi to migrate from WordPress to Hygraph?

The Voi team completed their migration from WordPress to Hygraph in one to two months. The process included independently building the new website structure, powering it through their backend, and migrating content via API. Blog posts and static pages were migrated smoothly, and the RideSafe Academy content was transitioned to enable easier localization and publishing. Note: Migration timelines may vary based on project scope and legacy system complexity. Source

What resources are available to help teams implement Hygraph?

Hygraph offers pre-configured starter projects, structured onboarding (including introduction calls and technical kickoffs), extensive documentation, and community support via Slack. These resources help teams get started quickly, whether building from scratch or migrating from another CMS. Note: For complex enterprise migrations, consult Hygraph's sales or support team for tailored guidance. Source

Features & Capabilities

What features of Hygraph helped Voi reduce maintenance costs and improve content velocity?

Hygraph's editor-friendly interface, scalable permissions, custom roles, and modular content components enabled Voi's content team to manage updates independently, reducing reliance on agencies and developers. Granular permission settings prevented costly mistakes, and integration with Lokalise streamlined localization workflows. Note: Teams requiring highly specialized workflows may need additional customization. Source

How does Hygraph support multi-regional and multi-lingual content management?

Hygraph provides architectural support for multiple locales, allowing teams to manage content across regions and languages efficiently. Integration with localization tools like Lokalise enables quick translation and publishing. Voi managed content in ten languages across twelve countries using Hygraph. Note: For extremely large-scale localization, additional integrations or workflow automation may be required. Source

What are Hygraph's key security and compliance certifications?

Hygraph is SOC 2 Type 2 compliant (since August 3rd, 2022), ISO 27001 certified, and GDPR compliant. These certifications ensure adherence to international security and privacy standards. Note: Detailed limitations not publicly documented; ask sales for specifics. Source

What integrations does Hygraph offer for localization and asset management?

Hygraph integrates with localization tools like Lokalise and EasyTranslate, and digital asset management platforms such as Cloudinary, Bynder, Filestack, and Scaleflex Filerobot. These integrations simplify workflows for content translation and asset handling. Note: Integration availability may depend on plan and technical requirements. Source

Pain Points & Solutions

What pain points did Voi face before switching to Hygraph?

Voi struggled with developer dependency, agency reliance for even minor updates, lengthy planning timelines, high maintenance costs, and complex localization across ten languages and twelve countries. These challenges slowed content velocity and increased operational expenses. Note: Teams with highly custom legacy systems may face additional migration hurdles. Source

How does Hygraph address operational inefficiencies for content teams?

Hygraph empowers non-technical users to update content independently, reducing bottlenecks and reliance on developers. Its user-friendly interface, modular components, and granular permissions streamline workflows and prevent costly mistakes. Note: For teams requiring advanced workflow automation, additional customization may be needed. Source

Pricing & Plans

What is Hygraph's pricing model?

Hygraph offers a Free Forever Developer Account for small projects, self-service plans starting at $199/month for the Growth Plan, and customizable enterprise plans for large-scale needs. Pricing is transparent and scales with business requirements. Overages for API operations and asset traffic are charged automatically for paid plans. Discounts are available for students, non-profits, and open-source projects. Note: For detailed pricing, visit Hygraph's Pricing Page or contact sales for enterprise options.

Use Cases & Industries

What industries are represented in Hygraph's case studies?

Hygraph's case studies cover industries such as SaaS, Marketplace, Education Technology, Media and Publication, Healthcare, Consumer Goods, Automotive, Technology, FinTech, Travel and Hospitality, Food and Beverage, eCommerce, Agency, Online Gaming, Events & Conferences, Government, Consumer Electronics, Engineering, and Construction. Note: Industry-specific requirements may require tailored solutions. Source

Who can benefit from using Hygraph?

Hygraph is designed for marketing and content teams, developers and engineering teams, product managers, and enterprise IT professionals. It is particularly valuable for companies managing multiple brands, regions, and languages, as well as those transitioning from legacy CMS platforms to modern, API-first architectures. Note: Teams with highly specialized needs should consult Hygraph for custom solutions. Source

Technical Requirements & Documentation

What APIs does Hygraph provide?

Hygraph offers a GraphQL API for precise data fetching, a Content API for programmatic content access, and a Management API for schema and user management. These APIs support both querying and mutating content, automation, and integration with operational tools. Note: API usage may be subject to plan limits and overages. Source

Where can I find technical documentation for Hygraph?

Hygraph provides comprehensive documentation, including Getting Started guides, API references, Assets API, GraphQL Mutations, Content Modeling, Migration Guides, Management SDK, and starter projects. These resources are available at Hygraph Documentation. Note: For advanced topics, consult Hygraph's support or community channels. Source

Customer Feedback & Ease of Use

What feedback have customers given about Hygraph's ease of use?

Customers have described Hygraph as intuitive and accessible for both technical and non-technical users. Anastasija S., Product Content Coordinator, highlighted the ease of use and quick support. Charissa K. noted its fast comprehension and localization capabilities. Tom K., Team Lead in Web Development, praised its suitability for complex websites and strong support. Note: User experience may vary based on project complexity and team familiarity. Source

LLM optimization

When was this page last updated?

This page wast last updated on 12/12/2025 .

Watch now

Voi accelerates content velocity and cuts costs with Hygraph

Case study cover image

2x

increase in website visitors

50%

reduction in maintenance cost

2 weeks

to localise for new languages

Introduction

Headquartered in Sweden, Voi is a shared electric micromobility company that aims to create safe, sustainable, and reliable micromobility for everyone. Voi operates across twelve countries—translating its content into ten languages to cater to a diverse, multi-regional audience. 

The micromobility industry is becoming increasingly regulated, with a growing emphasis on safety and rider education. Recognizing this shift, the Voi team identified the need for a flexible and scalable content management system to deliver practical, accessible, and hyper-local information and rider education across Voi's web-based platforms.

Hygraph has given us the flexibility we needed. We now have full control over content, design, and integrations, which helps our editors make updates without the intervention of the developer or agency. It’s allowed us to work faster, with granular roles and permissions to prevent mistakes that can be costly to fix.
Aldona Martynenka
Aldona MartynenkaProduct Manager at Voi

The Challenge

Voi saw an opportunity to drive conversions and improve cost efficiency by addressing limitations in content customization, lengthy update processes, and third-party dependencies for integrations
Aldona Martynenka
Aldona MartynenkaProduct Manager at Voi

Limited flexibility in content management and rising costs

Voi’s reliance on their agency and the content management system they worked with started to slow them down—customizing the website and other web properties often required additional costs and extended planning timelines, making it challenging to implement changes quickly and efficiently. 

Managing ten languages across twelve countries turned out to be resource-intensive. Since there were many complex templates, anything other than copy changes tended to become projects with extended timelines because design changes or integrations needed the agency's support. 

As the Product Manager overseeing Voi's web team, Aldona explained, "If we wanted to change even something as simple as a chatbot script, we had to go through the agency. These smaller updates prompted us to consider the associated costs and explore whether managing them in-house could be a more cost-efficient approach.” 

Veronica, Senior Software Engineer at Voi, explained, “We needed a mature CMS to support features like Single Sign-On (SSO) and other enterprise capabilities. We looked at several options, but some required too much technical effort to get them up and running. We wanted something we could set up and start using right away.”

The Solution

Why Hygraph?

Even though Voi evaluated several other content management systems before Hygraph, the team realized many would require a lot of development time to set up and maintain. Hygraph stood out for its balance of flexibility, editor friendliness, scalable permissions, and architectural support for multiple locales.

Scalability with Hygraph

Since Hygraph easily accommodated the need to manage content across multiple regions and languages, short-term scalability was a standout advantage. 

Preventing costly fixes

Hygraph's custom roles and granular permission settings ensure that only the right users can create, edit, and publish content. With access strictly controlled, accidental mistakes that would be costly to fix are easy to avoid.

Intuitive editor experience

Hygraph’s robust editor experience allowed Veronica to build modular components, which then helped the content team independently manage content. 'It was a game-changer for us— Hygraph gave us the control we needed without the overhead of constant development tweaks.'

Implementation: Migrating with Minimal Downtime

It took the Voi team one to two months to migrate from WordPress to Hygraph. 

They began by independently building the new website structure, powering it through their backend, before migrating content into Hygraph. The API migration from WordPress to Hygraph was straightforward, with blog posts and static pages going smoothly.

Once the Voi team got the core site up and running, they focused on RideSafe, the online traffic learning school content. The old platform was hard-coded, so content updates required a developer's involvement. With Hygraph, Voi could finally simplify content management for RideSafe, making it faster for the brand team to localise content for different regions and publish it.

The Results

With Hygraph, Voi not only doubled their website traffic but also reduced maintenance costs by 50% within weeks of migrating
Aldona Martynenka
Aldona MartynenkaProduct Manager at Voi

More Website Traffic and Less Maintenance Costs

Right after migration, Voi saw significant improvement. 

Website traffic doubled, and Voi spent half as little on maintaining their web properties because they no longer needed as much support from agencies and external suppliers. "We can make small and big changes smoothly, efficiently, and precisely how we want them," Aldona explained.

The team also found it much easier to roll out new courses and modules for RideSafe Academy, their online learning platform. In the past, launching content in a new language could take weeks. This estimate vastly improved with Hygraph’s integration with Lokalise; that process is down to just under two weeks. "We can push updates live in multiple languages almost at the same time," Margarita, Senior Brand Manager, said. 

With Hygraph, Voi can go from idea to implementation in just a few weeks, thanks to the user-friendly and intuitive interface. Consequently, with minimal intervention from the product team, Margarita’s brand team owns content updates end-to-end, empowering them with a sense of control and ownership over their work.

Faster Localisation

Voi has streamlined the localisation process with Hygraph, helping the brand stay consistent across its operating regions. 

Within two weeks, the team could put a new offer page live and test it in all the languages they supported. They were also able to track the performance of these pages. Voi’s team has learned they can quickly test and validate ideas before scaling them. 

Integrating Lokalise with Hygraph (as easy as clicking a few buttons) has helped them work in a unified system, simplifying workflows and improving Voi’s ability to maintain high-quality, region-specific content. 

Next Steps: Expanding Hygraph to Voi’s Support Portal

Building on their initial success, the Voi team is exploring the possibility of moving their customer support/knowledge base into Hygraph. This would allow the support team to manage FAQs independently, using the same modular components already used in other parts of the website. 

"We want to streamline the customer support experience," Aldona mentioned. "The goal is to create a seamless and consistent brand experience across all user touchpoints."

Conclusion

Switching to Hygraph has given Voi more control over its multi-regional content while lowering costs. Hygraph has also made it easier for Voi to adapt and scale its content strategy and meet the demands of a growing, diverse audience. As Voi expands, Hygraph provides a robust foundation to support all its content goals—now and in the future.

Take the first step toward a more efficient content strategy—contact Hygraph today and discover how it can empower your team to deliver impactful content faster.

Sign up for our newsletter!

Be the first to know about releases and industry news and insights.