Product configuration
Power your product configurator with structured content
Structured data layer for product options, variants, and attributes, so configurators, storefronts, and internal tools always work from a single source of truth.
Used as core content infrastructure in complex enterprise environments
Stop hard-coding your product configuration
One place for your product data. Everywhere it needs to go.
A schema that matches your catalog
Model any product type, variant structure, or custom attribute without constraints. As your catalog evolves, your schema evolves with it — no rebuilding required.
Configuration relationships as data
Store relationships between products, options, and rules in one place, not in frontend code. Configurators apply the logic without hard-coded dependencies.
API-first delivery for every touchpoint
Customers see accurate results the moment they configure. No request forms, no waiting days for a PDF response, powered by stable APIs your entire stack relies on.
Built for composable commerce
Fits alongside your commerce platform, ERP, and configurator tools as the structured content backbone, without replacing your UI or pricing logic.
Integrate with apps of your choice
Shopify
Integrate Hygraph with Shopify to manage your inventory and bring in powerful eCommerce capabilities into your Hygraph projects..
commercetools
Integrate Hygraph with commercetools to build and extend your ecommerce platform to your exact needs, while enjoying a vast degree of frontend flexibility.
SAP Commerce Cloud
Integrate Hygraph with SAP Commerce Cloud to create personalized, content-driven commerce experiences by connecting structured content with robust product data.
Dont take our word for it. Hear it from industry leaders.
Resources to get started
How to reduce IT dependency in managing product information
How to tell the same product story everywhere: A guide to product data consistency
Why manufacturing websites still struggle with product catalogs - and how to fix
Ready to Build the Future of Commerce?
Faqs
You’ve got questions. We’ve got the answers.
It acts as a structured data layer for product options, variants, and attributes. Instead of hard-coding configuration logic in the frontend, teams manage it centrally and deliver it via API to any configurator, storefront, or internal tool — keeping every touchpoint in sync.
Yes. Hygraph lets you model any product type, variant structure, or custom attribute without constraints. As your catalog evolves, your schema evolves with it — no rebuilding required and no developer deployment needed for every product change.
Hygraph fits into your existing stack as the structured content backbone alongside your commerce platform, ERP, and configurator tools. Native integrations with Shopify, commercetools, and SAP Commerce Cloud mean product data flows consistently without replacing your pricing or UI logic.