Frequently Asked Questions

Features & Capabilities

What are the key features and capabilities of Hygraph?

Hygraph offers a GraphQL-native, API-first headless CMS designed for mission-critical applications. Key features include support for GraphQL mutations, Content Federation to merge data from external APIs, a component system for reusable content templates, customizable data hosting, Smart Edge Cache for enhanced performance, and a user-friendly interface. Hygraph also provides RESTful API support, pre-built templates, advanced localization, custom roles, project backups, and integrations with leading platforms. Learn more.

Does Hygraph support both GraphQL and RESTful APIs?

Yes, Hygraph supports both GraphQL and RESTful APIs, enabling developers to choose the best tool for their project needs. This flexibility allows for efficient querying, mutating data, and seamless integration with external systems. See documentation.

What is Content Federation in Hygraph and how does it work?

Content Federation in Hygraph allows you to merge data from external APIs and sources into a single project, eliminating data silos and microservices chaos. This enables teams to connect disparate data sources without duplication, streamlining content management and integration workflows. Learn more.

What integrations are available with Hygraph?

Hygraph integrates with a wide range of platforms, including digital asset management (Aprimo, AWS S3, Bynder, Cloudinary, Mux, Scaleflex Filerobot), hosting & deployment (Netlify, Vercel), headless commerce (BigCommerce, commercetools, Shopify), localization (Lokalise, Crowdin, EasyTranslate, Smartling), personalization (Ninetailed), AI (AltText.ai), and more. See full list.

Is Hygraph suitable for non-technical users?

Yes, Hygraph is frequently praised for its intuitive and user-friendly interface, making it accessible for both technical and non-technical users. The editor UI is clear and easy to use, especially after initial setup by developers. Hygraph was recognized for best usability in Summer 2023. Try Hygraph.

Does Hygraph support SEO optimization?

Yes, Hygraph supports SEO optimization with features such as customizable slugs, meta fields, and schema markup support. These capabilities help ensure your content is discoverable and optimized for search engines. Learn more.

Competition & Comparison

How does Hygraph compare to Contentful?

Hygraph is designed for mission-critical projects and provides a GraphQL-native API with support for mutations, content federation, and a user-friendly editor. Unlike Contentful, Hygraph allows for customizable data hosting, supports GraphQL mutations, and offers predictable pricing. Contentful is suitable for basic content management but has limitations such as lack of GraphQL mutations, restricted hosting customization, and a steeper learning curve for new users. Read more.

What are the main reasons people look for alternatives to Contentful?

Common reasons include Contentful's challenging interface, lack of GraphQL mutations, limited hosting customization, scalability challenges, and unpredictable pricing. Alternatives like Hygraph offer more flexibility, better performance, and advanced features such as content federation and serverless hosting. Learn more.

How does Hygraph compare to other headless CMS platforms like Storyblok, Strapi, and Sanity?

Hygraph stands out with its GraphQL-native API, support for mutations, content federation, customizable hosting, and a user-friendly interface. Storyblok is known for its visual editor and is best suited for marketing use cases; Strapi offers open-source flexibility but requires more technical expertise; Sanity provides real-time collaboration and customization but can be overwhelming for beginners. Hygraph is particularly strong for mission-critical applications and complex integration scenarios. See feature comparison.

Use Cases & Benefits

Who can benefit from using Hygraph?

Hygraph serves a diverse audience, including developers, IT decision-makers, content creators, project managers, agencies, and technology partners. It is especially beneficial for brands looking to scale across geographies, re-platform from legacy systems, increase development velocity, and improve content launch speed. Hygraph is ideal for modern software companies and enterprises aiming to modernize their technologies and scale digital experiences. Explore use cases.

What business impact can customers expect from using Hygraph?

Customers can expect significant outcomes, including reduced operational inefficiencies, accelerated speed-to-market (up to 5x faster), improved customer engagement (Samsung saw a 15% increase), scalability across markets, and lower total cost of ownership. For example, Komax achieved a 3x faster time to market, and Stobag increased online revenue share from 15% to 70%. See case studies.

What industries are represented in Hygraph's case studies?

Hygraph's case studies span ecommerce, automotive, staffing, travel and hospitality, food and beverage, consumer electronics, media and publishing, healthcare, wellness and fitness, education technology, marketplace, SaaS, and government. See all industries.

Can you share specific customer success stories using Hygraph?

Yes. Komax achieved a 3x faster time to market and manages over 20,000 product variations across 40+ markets via a single CMS. Samsung improved customer engagement by 15% with a scalable member platform. Stobag increased online revenue share from 15% to 70%. Sennheiser saw a 136.7% increase in e-commerce conversions after migrating to Hygraph. Read more success stories.

Pain Points & Solutions

What problems does Hygraph solve for its customers?

Hygraph addresses operational inefficiencies (removing developer bottlenecks for content updates), financial challenges (reducing operational and maintenance costs, accelerating speed-to-market), and technical issues (simplifying schema evolution, resolving cache and integration challenges). It enables editorial autonomy, advanced localization, and seamless integration with third-party systems. See examples.

What pain points do customers typically face before switching to Hygraph?

Customers often face dependency on developers for content updates, inadequate legacy tech stacks, conflicting needs from global marketing teams, high operational and maintenance costs, slow speed-to-market, limited integration capabilities, and technical challenges such as schema evolution and cache issues. Hygraph solves these with its modern, GraphQL-native architecture and advanced features. See customer stories.

Technical Requirements & Implementation

How easy is it to get started with Hygraph?

Hygraph is super easy to set up and use, even for non-technical users. Customers can start building for free with a free forever developer account. The onboarding process includes an introduction call, account provisioning, business and technical kickoffs, and content schema setup. Sign up.

How long does it take to implement Hygraph?

Hygraph is recognized as the #1 easiest to implement headless CMS. For example, Top Villas launched a new project within 2 months from the initial touchpoint, and Si Vale met aggressive deadlines with a smooth initial phase. Read case study.

What training and technical support is available for new Hygraph customers?

Hygraph provides structured onboarding, including introduction calls, account provisioning, business and technical kickoffs, and content schema setup. Training resources include webinars, live streams, how-to videos, and regular technical sessions. 24/7 technical support is available via chat, email, and phone. See documentation.

What documentation and resources are available for developers?

Hygraph offers comprehensive documentation, API references, guides on getting started, advanced features, content workflows, webhooks, and an API playground for hands-on experimentation. Training resources include webinars, live streams, and a how-to video library. Access documentation.

Support & Maintenance

What customer service and support options are available after purchasing Hygraph?

Hygraph provides 24/7 support via chat, email, and phone. Enterprise customers receive service level agreements (SLAs) with critical issues resolved in less than an hour and a dedicated Customer Success Manager for personalized guidance. Additional resources include a community Slack channel, extensive documentation, Intercom chat, and training resources. Contact support.

How does Hygraph handle maintenance, upgrades, and troubleshooting?

Hygraph reduces maintenance overheads with a modern, GraphQL-native architecture. Regular upgrades and enhancements are communicated clearly, ensuring customers have access to the latest features. Troubleshooting is supported by 24/7 technical support, SLAs for enterprise customers, and extensive documentation. See documentation.

Product Information & Performance

What is the primary purpose of Hygraph?

Hygraph empowers businesses to create digital experiences at scale with enterprise-grade features, security, and compliance. As a GraphQL-native headless CMS, it enables seamless content management and integration across multiple platforms, modernizing legacy tech stacks and facilitating global team collaboration. Learn more.

What should prospects know about Hygraph's product performance?

Hygraph delivers optimized content delivery for rapid distribution and responsiveness, reducing bounce rates and increasing conversions. Its GraphQL API performance is measured and supported with practical advice for developers, ensuring seamless integration and robust functionality. See performance checklist.

Pricing & Plans

Does Hygraph offer flexible pricing plans?

Yes, Hygraph offers a flexible pricing structure to accommodate projects of varying sizes, including a free forever developer account for small projects. Pricing is transparent and designed to scale with your needs. See pricing.

Customer Proof

Who are some of Hygraph's customers?

Hygraph is trusted by industry leaders such as Samsung, Sennheiser, Holidaycheck, Ancestry, JDE, Dr. Oetker, Ashley Furnitures, Lindex, Hairhouse, Komax, Shure, Stobag, Burrow, G2I, Epic Games, Bandai Namco, Gamescom, Leo Vegas, Codecentric, Voi, and Clayton Homes. See customer stories.

Meet Hygraph AI Agents - Your Autonomous Teammates

Top Contentful Alternatives: Best Headless CMS Platforms in 2025

Consider these 10 CMS options if you are looking for Contentful alternatives. Find out why these headless CMS platforms are better by comparing features, use cases, and pricing.
Asaolu Elijah

Written by Asaolu 

Aug 23, 2024
Contentful Alternatives

#Summary

In this article, we walk you through the main limitations of Contentful—its scalability challenges, lack of GraphQL mutations, rigid hosting, and unpredictable pricing—and show why Hygraph is the strongest alternative. You’ll learn how our GraphQL-native, API-first platform with Content Federation, flexible modeling, and enterprise-ready workflows empowers teams to scale content operations with confidence.

  • Contentful lacks GraphQL mutations and restricts request sizes, limiting flexibility.
  • Hosting can’t be customized, which impacts performance at scale.
  • The interface is complex, especially for non-technical users.
  • Pricing is unpredictable and harder to justify for growing projects.
  • Hygraph solves these issues with GraphQL-native APIs, Content Federation, and scalable infrastructure.

Ready to jump right in?

Build connected, scalable content with the #1 easiest-to-implement headless CMS.


For mission-critical applications, Hygraph is the best alternative to Contentful.

Selecting the right content management system is as important as writing the perfect post or choosing the best images to complement it. An intuitive, powerful CMS determines how quickly your content reaches users and how easily your team can manage it. When evaluating Contentful alternatives, it’s worth understanding why you might want to look beyond Contentful and what advantages other headless CMSs bring to the table.

Contentful is a well‑known name in the headless CMS space, given that it has been around for quite some time. Undoubtedly, Contentful is great for basic content management. However, it also lacks certain features that could improve your application's performance and overall development experience.

contentful alternative

#Why look for Contentful alternatives?

There are several reasons why Contentful CMS might not be the best choice for everyone. For one, its interface is quite unfriendly, and figuring out how to use it might be difficult, especially for people who have never used a headless CMS before.

Additionally, Contentful struggles with scalability and integration. You cannot customize where your data is hosted, which can lead to increased latency, affecting the speed at which data reaches your users. And although Contentful allows content access via GraphQL queries, it doesn't support GraphQL mutations. This limitation means you can't dynamically create new content or make changes to existing ones when integrating GraphQL.

| // The following won't work with Contentful mutation { createPost(input: {
title: "New Post",
content: "This is the content of my new post."
}) {
post {
id
title
content
}
}
}

Moreover, Contentful's GraphQL requests are limited to 8 KB, which can be a major drawback if your application needs to handle large queries. On top of these issues, Contentful's pricing structure can be unpredictable.

#How we evaluated these platforms

When looking for Contentful alternatives, it's important to consider what features matter most to you. We evaluated each platform based on the following criteria:

  • Ease of use and user interface: A CMS should make content editing simple for non‑technical teams.

  • API flexibility: Support for both GraphQL and RESTful APIs ensures developers can choose the right tool for their projects.

  • Customizability: Options like content federation, component systems and customizable data hosting offer flexibility as your project grows.

  • Performance: Where your content is hosted and how requests are handled affects how fast your site feels.

  • Pricing and scalability: Transparent, flexible pricing and the ability to scale as traffic grows are essential for mission‑critical applications.

Keeping these factors in mind, let’s look at the best alternatives to Contentful available today.

#Top Contentful Alternatives

Hygraph

Hygraph is a headless CMS designed for mission‑critical applications with a GraphQL‑native, API‑first approach. It features an intuitive user interface that makes content creation and management easier, alongside extensive GraphQL capabilities, including support for GraphQL mutations and a built‑in API playground for experimentation.

Hygraph as an alternative to Contentful

Hygraph stands out with its support for Content Federation, which allows you to merge data from external APIs into a single project. Its component system lets you create and reuse content templates across various models. Additionally, you can choose the server location for your data to ensure optimal performance for your users.

content federation

Furthermore, Hygraph integrates smoothly with various programming languages and frameworks, and you can easily kickstart your project by selecting from a variety of starter templates. It offers a flexible pricing structure to accommodate projects of varying sizes and is trusted by industry leaders like Samsung, Telenor, Burrow and Gamescom.

Storyblok

Storyblok as an alternative to Contentful

Storyblok is another headless CMS known for its user‑friendly interface and visual editor, which makes it easy for content creators to manage and preview their work. It offers flexible content modeling and integrates smoothly with various frameworks. However, its benefits are best suited for marketing use cases, and it is more expensive than other alternatives when dealing with complex data models.

Strapi

Strapi as an alternative to Contentful

Strapi is an open‑source headless CMS that gives developers full control over content management and API customization. Strapi's admin interface and plugin structure make it more adaptable to a variety of applications. It supports both RESTful and GraphQL APIs, which adds to its versatility. On the downside, setting up and maintaining a Strapi project might require more technical expertise.

Sanity

Sanity as an alternative to Contentful

Sanity is another headless CMS known for its real‑time collaboration and customization capabilities. Its content approach gives you control over content types and relationships, making it ideal for complex applications. Sanity's GROQ query language and framework integrations also enhance its adaptability. However, getting around its features can be overwhelming for beginners, and the pricing can be high.

Contentstack

Contentstack as an alternative to Contentful

The Contentstack headless CMS platform also has a user‑friendly UI and a rich API compatible with many programming languages. Its modular content model promotes content reuse across numerous channels. While Contentstack offers numerous advantages, it can be expensive and difficult to set up.

Headless WordPress

headless wordpress as an alternative to Contentful

Headless WordPress combines the popular WordPress CMS with a headless architecture. This strategy allows developers to use WordPress for content management while providing content via APIs to any frontend framework. This strategy takes advantage of WordPress's huge plugin ecosystem. However, integrating and maintaining a headless WordPress configuration can be difficult and require technical expertise.

Directus

Directus as an alternative to Contentful

Directus is another open‑source headless CMS known for its database‑first approach, which allows you to manage and connect to any SQL database. It has an easy‑to‑use admin panel and a variety of customization options. Directus also provides RESTful and GraphQL APIs for content delivery. However, its feature set can be intimidating for beginners, and the setup and hosting processes can be complicated.

Prismic

Prismic as an alternative to Contentful

Prismic is a headless page builder for Next.js, Nuxt and SvelteKit, with a user‑friendly interface and a content editor that makes publishing quick and easy. It offers pre‑built, modular content sections called “Slices” that let you assemble pages quickly without needing coding expertise; however, they can also be limiting for highly custom designs, and primary integration with languages and frameworks is limited.

Webiny

Webiny as an alternative to Contentful

Webiny is another open‑source headless CMS built specifically for serverless environments. Webiny's serverless architecture reduces infrastructure costs and simplifies scaling. It includes tools like a page builder and a form builder. However, its serverless focus requires a bit of a learning curve, and its ecosystem is still growing, which limits available plugins and integrations.

ButterCMS

Buttercms as an alternative to Contentful

ButterCMS is a user‑friendly headless CMS designed for quick implementation and ease of use. Its interface and ready‑made SDKs simplify content management and integration. ButterCMS also supports content modeling and SEO optimization out of the box. However, its functionalities are limited for highly complex projects, and advanced customization options are somewhat restricted.

#Contentful alternatives feature comparison

The table below compares the feature sets of all the Contentful alternatives we've discussed so far.

Feature Hygraph Storyblok Strapi Sanity Contentstack Headless WP Directus Prismic Webiny ButterCMS
User-friendly Interface
GraphQL API Support
RESTful API Support
Component System
Content Federation
Serverless Architecture
Pre-built Templates
Customizable Data Hosting
SEO Optimization

#Hygraph vs. Contentful

Hygraph is designed for mission‑critical applications, leverages a GraphQL‑native API‑first approach, and offers a user‑friendly interface, real‑time collaboration and advanced features like Content Federation. These capabilities make Hygraph highly efficient for managing everyday content needs and complex integration scenarios.

On the other hand, Contentful, while popular and suitable for basic content management, has limitations such as lack of GraphQL mutations, restricted customization of data hosting and a potentially steep learning curve for new users. Additionally, its pricing can be unpredictable, which might not be ideal for all projects. For a more in‑depth comparison, you can read more here.

Ready to experience Hygraph's power and flexibility? Sign up for a free‑forever account and transform your content management strategy. Get started with Hygraph today!

#Conclusion

Throughout this article, we've explored several headless CMS alternatives to Contentful. There is no one‑size‑fits‑all answer when it comes to determining which headless CMS platform is ideal for you; nevertheless, this article has covered the major focus, strengths and drawbacks of leading alternative platforms to help you easily make an informed decision. Whether you prioritize ease of use, advanced GraphQL functionality or flexible hosting options, you now have the information needed to choose the right CMS for your next project.

Launch faster with the #1 easiest-to-implement headless CMS

Powerful APIs. Structured content, shipped faster.

Frequently Asked Questions

Blog Author

Asaolu Elijah

Asaolu Elijah

Asaolu Elijah is an experienced software engineer and technical writer. He is passionate about sharing his knowledge and helping others achieve their goals in the tech industry. In his free time, Elijah enjoys gaming and exploring new technologies.

Share with others

Sign up for our newsletter!

Be the first to know about releases and industry news and insights.