Here's a quick summary of everything we released in Q1 2024.

Hygraph and Shopmacher win Project with MACH Architecture

We are pleased to announce that Hygraph and one of our Implementation partner agencies, Shopmacher, will be teaming up for a new project for
Emily Nielsen
John Henn

Emily & John

Aug 25, 2022

We are excited to announce that Hygraph will be teaming up with several partners to build a MACH-led architecture for Sport2000’s German digital ecommerce presence. The team has chosen Hygraph to serve as their choice to manage the content needed for this all around replatforming of their digital presence.

Sport2000 is an internationally renowned company that sells and rents outdoor sporting equipment. With over 1400 stores in Germany alone, Sport2000 is a reliable name in sporting equipment not only in Germany but in the 25 different countries where it has a presence. Known for their seamless indoor shopping experiences, hopes to provide their online users with this same high quality experience by implementing a MACH-led architecture.

By rebuilding their website based on the latest standards in the industry, the team wants to build future-proof ecommerce experiences that easily connect individual stores to the wider Sport2000 brand. Hygraph is pleased to be working closely with our trusted partner, Shopmacher, to implement this project. With a history of success in the past, we are excited to see the latest project come to fruition. chose to go all in on MACH-driven companies to build a composable commerce architecture that brings together industry-standard tools such as Frontastic, commercetools, and Algolia. With the composable architecture approach, teams are able to choose the tools that are specifically qualified for their use case allowing them to build a custom-feeling stack by taking advantage of best-of-breed tooling.

“We are pleased to be partnering once again with Shopmacher and some of our ecosystem partners to create a brand new site for In taking this MACH-driven approach, can rest assured that their new site will be defined by seamless user experience and performance with the help of Hygraph.” - John Henn, Global Head of Partnerships, Hygraph

#About Hygraph

Hygraph (previously GraphCMS) is the enterprise-grade federated content platform that enables ambitious digital products at scale. With the industry's most versatile GraphQL content API and a novel approach to external data sourcing, the federated content platform enables use cases beyond existing market solutions. Hygraph's capabilities can be extended as a database highly optimized for structured content while giving content creators the tools to build their ultimate content pipeline. Hygraph is headquartered in Berlin, Germany, and is currently enabling more than 50,000 teams across the world including Dr.Oetker, Shure, Samsung and Philips to rapidly build and deliver tomorrow's connected digital experiences at scale.

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