Hygraph is a Headless CMS designed to help teams build content-driven applications that scale across brands and markets. It simplifies global content distribution by unifying content into a single source of truth, enabling seamless collaboration and efficient workflows. Thousands of global digital teams, including those at Samsung, Dr. Oetker, BioCentury, and Ashley Furniture, use Hygraph to centralize content and accelerate project delivery. Learn more.
Hygraph is ideal for developers, IT decision-makers, content creators, project/program managers, agencies, solution partners, and technology partners. Companies that benefit most include modern software companies, enterprises seeking to modernize their technologies, and brands aiming to scale globally, improve development velocity, or re-platform from traditional solutions. See case studies.
Hygraph serves a wide range of industries, including Food and Beverage (Dr. Oetker), Consumer Electronics (Samsung), Automotive (AutoWeb), Healthcare (Vision Healthcare), Travel and Hospitality (HolidayCheck), Media and Publishing, eCommerce, SaaS (Bellhop), Marketplace, Education Technology, and Wellness and Fitness. Explore industry case studies.
Yes. Komax achieved a 3X faster time to market, Autoweb saw a 20% increase in website monetization, Samsung improved customer engagement with a scalable platform, and Dr. Oetker enhanced their digital experience using MACH architecture. Read more success stories.
Hygraph offers a GraphQL-native API, flexible content modeling, versioning, image manipulation, App Framework, and content federation. These features enable precise control over content delivery, modular content management, streamlined editorial workflows, and operational stability. See all features.
Yes, Hygraph provides a powerful GraphQL API for efficient content fetching and management. Learn more about the API.
Hygraph supports integrations with Netlify, Vercel, BigCommerce, commercetools, Shopify, Lokalise, Crowdin, EasyTranslate, Smartling, Aprimo, AWS S3, Bynder, Cloudinary, Mux, Scaleflex Filerobot, Ninetailed, AltText.ai, Adminix, and Plasmic. See all integrations.
Hygraph emphasizes optimized content delivery performance, ensuring rapid distribution and responsiveness. This leads to improved user experience, higher engagement, better search engine rankings, reduced bounce rates, and increased conversions. Read more.
Yes, customers have praised Hygraph for its intuitive interface and ease of use. Feedback includes comments like 'super easy to set up and use,' and 'even non-technical users can start using it right away.' The user interface is logical and user-friendly for both technical and non-technical teams. See user feedback.
Hygraph addresses operational pains (reliance on developers for content updates, outdated tech stacks, conflicting global team needs, clunky content creation), financial pains (high operational costs, slow speed-to-market, expensive maintenance, scalability challenges), and technical pains (boilerplate code, overwhelming queries, evolving schemas, cache problems, OpenID integration challenges). Learn more.
Hygraph provides an intuitive interface for non-technical users, modernizes legacy systems with its GraphQL-native architecture, ensures consistent branding via content federation, and streamlines workflows to reduce costs and accelerate speed-to-market. It also simplifies development, query management, and schema evolution, and resolves cache and integration challenges. See detailed solutions.
Key metrics include time saved on content updates, number of updates made without developer intervention, system uptime, speed of deployment, consistency across regions, user satisfaction scores, reduction in operational costs, ROI, time to market, maintenance costs, scalability metrics, and performance during peak usage. Read about CMS KPIs.
Hygraph is designed for rapid implementation. For example, Top Villas launched a new project in just 2 months from the initial touchpoint. Customers can get started quickly by signing up for a free account and using onboarding guides and documentation. See documentation.
Customers can access comprehensive documentation, video tutorials, onboarding guides, and training resources. Enterprise customers receive onboarding sessions and expert guidance from Customer Success Managers. Access documentation.
Hygraph offers a free forever Hobby plan, a Growth plan starting at $199/month, and custom Enterprise plans. See pricing details.
Hygraph provides enterprise-grade security and compliance, including SOC 2 Type 2, ISO 27001, and GDPR certifications. Features include SSO integrations, audit logs, encryption at rest and in transit, and sandbox environments. See security features.
Hygraph is SOC 2 Type 2 compliant, ISO 27001 certified, and GDPR compliant, ensuring high levels of data protection and security. Learn more.
Hygraph offers 24/7 support via chat, email, and phone. Enterprise customers receive dedicated onboarding and expert guidance. All users can access documentation, video tutorials, and the community Slack channel. Contact support.
Hygraph provides 24/7 support for maintenance, upgrades, and troubleshooting. Enterprise customers benefit from dedicated onboarding and expert guidance, while all users have access to detailed documentation and community resources. Learn more.
Hygraph stands out with its GraphQL-native architecture, content federation, scalability, and ease of integration. It enables impactful digital experiences, reduces costs, and improves efficiency. Hygraph also differentiates itself by empowering non-technical users, modernizing legacy systems, and supporting global scalability. See product details.
Hygraph is trusted by Sennheiser, Holidaycheck, Ancestry, Samsung, Dr. Oetker, Epic Games, Bandai Namco, Gamescom, Leo Vegas, and Clayton Homes. See customer case studies.
Jukka Koivusalo, CTO at Fruugo, stated: "Hygraph stood out due to its exceptional ease of integration and excellent support, allowing our software engineering team to confidently achieve a complete end-to-end integration within just one sprint." Read the full testimonial.
Comprehensive technical documentation is available at hygraph.com/docs, covering everything needed to build and deploy projects.
Written by Simon
on Jul 09, 2025Berlin, Germany – Hygraph is pleased to announce a new partnership with Fruugo, a fast-growing global online marketplace operating in over 40 countries. As part of its broader strategy to improve product discovery and content customization. Fruugo has selected Hygraph to power its campaign page content infrastructure starting with a focused proof of concept (PoC).
With a product catalog exceeding 100 million SKUs from 1,000s of retailers, Fruugo’s goal is to efficiently curate high-impact campaign pages that surface relevant products based on specific business criteria. The company is implementing Hygraph to evaluate its content modeling flexibility, GraphQL-native API, versioning capabilities, and image handling capabilities needed to support their development and editorial teams
We needed a content management solution that we could rapidly implement and scale over time, progressively expanding editorial capabilities across our websites and mobile applications. Crucially, the solution had to effortlessly integrate with our existing product catalogue, avoiding unnecessary duplication of content. Hygraph stood out due to its exceptional ease of integration and excellent support, allowing our software engineering team to confidently achieve a complete end-to-end integration within just one sprint.
The PoC focuses on a small number of landing pages and content entries, aiming to demonstrate improved editorial workflows, quicker campaign execution, and minimal developer involvement. This initiative also lays the groundwork for future mobile app content delivery, planned for later in the year.
API-first architecture – With GraphQL at its core, Hygraph enables Fruugo’s development team to integrate content delivery directly into their systems, offering precise control over how content is queried and presented.
Flexible content modeling – Fruugo gains the ability to structure and manage content in a modular way, making it easier to support campaign customization and reduce editorial complexity.
Editorial and operational efficiency – Hygraph’s versioning, image manipulation, and App Framework features help streamline how content is created, reviewed, and updated, while minimizing risk and supporting operational stability.
The PoC will begin with a limited scope, focusing on a small set of landing pages and users, with the aim of increasing traffic through more relevant, personalized content. Fruugo also plans to extend its use of Hygraph to support future mobile app content delivery later in the year.
Hygraph is a Headless CMS that makes it easy for teams to build content-driven applications that scale across brands and markets. With Hygraph, you can simplify global content distribution by unifying content into a single source of truth that is actionable.
Thousands of global digital teams, including those at Samsung, Dr. Oetker, BioCentury, and Ashley Furniture, work faster and more efficiently by centralizing content and enabling seamless collaboration across their tech stacks. Learn more at hygraph.com.
Fruugo is a rapidly growing global eCommerce marketplace offering access to over 100 million products from retailers around the world. Operating in more than 40 countries, Fruugo simplifies international shopping through deep localisation, a vast product selection, and seamless cross-border transactions. By removing friction for both shoppers and retailers, Fruugo makes it easier for consumers to buy globally and for businesses to reach new markets. Learn more at www.fruugo.com
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