Berlin, Germany - Hygraph is proud to welcome KoRo, one of Europe’s fastest-growing food brands, as a new customer. This collaboration comes on the heels of KoRo's recent €35 million Series C funding, aimed at accelerating their international expansion and omnichannel transformation. By integrating Hygraph’s industry-leading headless CMS, KoRo plans to efficiently manage content globally across 14 markets and reinforce their commitment to deliver high-quality products internationally.
“KoRo’s growth story is truly inspiring, and we are proud to play a role in their journey by providing the tools they need to scale their content strategy internationally,” says Michael Lukaszczyk, CEO at Hygraph. “By leveraging Hygraph's scalability, governance, and content management capabilities, we are confident KoRo can deliver more personalized content efficiently, improving overall engagement with their expanding customer base.”
“Partnering with Hygraph aligns perfectly with our growth objectives—the Hygraph team really understands what we need,” says Jennifer Patterson, Head of Content at KoRo. “With our plans to grow in all our markets and roll out new digital initiatives, Hygraph's solution provides us with the flexibility, scalability, and efficiency needed to bring our content to life in an impactful way.”
How KoRo benefits from working together with Hygraph:
- Localisation across multiple geographic markets — Hygraph’s powerful content localisation capabilities will let KoRo easily manage content across the markets they serve, while sounding consistent and on-brand.
- Improved workflow efficiency — Hygraph’s approach reduces manual work for content managers, allowing KoRo to publish content faster and focus on more strategic initiatives.
- Scalability and governance — Hygraph provides the structured content modeling, permission management, and scalability that KoRo needs to align with their rapid growth while maintaining quality and consistency.
#About Hygraph
Hygraph is a Headless CMS that makes it easy for teams to build content-driven applications that scale across brands and markets. With Hygraph, you can simplify global content distribution by effectively unifying content into a single source of truth that is actionable.
Thousands of global digital teams, including those at Samsung, Dr.Oetker, Autoweb, and Ashley Furnitures work faster and more efficiently by unifying their content into a single source of truth, fuelling long-term growth.
#About KoRo
KoRo is redefining food industry norms by offering a wide range of high-quality and innovative products. The product range extends from natural foods, such as nut butters and dried fruit, to clean label snacks and functional foods. An ongoing commitment to transparency and product innovation drives the company to explore new food frontiers, with a singular goal of offering products to the conscious eater that are convenient, enjoyable, and, as always, better and different.
KoRo was founded in Germany in 2014, and built up by Constantinos Calios and Piran Asci. Florian Schwenkert (CEO) and Dr Daniel Kundt (CFO) joined the management team in 2020 and 2022, respectively. The company employs more than 300 people and has its head office in Berlin. A customer base of over 1.9 million people shop for KoRo products online at www.koro.com, as well as in over 10,000 retail locations across Europe.
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