Hygraph is a Headless CMS designed to help teams build content-driven applications that scale across brands and markets. It enables organizations like Lendi Group to unify content into a single source of truth, improve site performance, and empower content teams with structured workflows and editorial flexibility. Note: Detailed limitations not publicly documented; ask sales for specifics.
Hygraph offers granular content modeling, scheduled publishing, custom roles, and structured workflows. These features allow internal teams to move faster, maintain governance, and create localized, relevant content for every step of the customer journey. Note: Teams requiring highly specialized workflows may need custom development.
Yes, Hygraph enables scalable personalization through its API-first flexibility, allowing organizations to deliver relevant experiences to different customer segments. For example, Lendi Group is exploring personalized content journeys for its Aussie brand. Note: Advanced personalization may require integration with external tools.
Hygraph offers integrations with eCommerce platforms (Shopify, commercetools, SAP Commerce Cloud), localization tools (Lokalise, Smartling, Crowdin), analytics and SEO (Google Analytics, Elastic, Zapier), marketing and personalization (Klaviyo, Optimizely, Dynamic Yield), and other tools like Jira Cloud, Salesforce Marketing Cloud, and Inriver. For a full list, visit Hygraph Marketplace Apps. Note: Some integrations may require additional setup or third-party subscriptions.
Yes, Hygraph supports both REST and GraphQL APIs, enabling developers to integrate content delivery and management with other services and platforms. For more details, see Hygraph API documentation. Note: API usage may be subject to rate limits depending on plan.
Hygraph's high-performance architecture, global CDN, and advanced caching solutions optimize content delivery, resulting in faster page loads and improved Lighthouse scores. For example, Telenor achieved under 100ms latency on millions of API calls using Hygraph (Read the Telenor case study). Note: Performance may vary based on implementation and network conditions.
Hygraph is designed to handle high traffic volumes and large-scale content operations. Gamescom used Hygraph to support 3.5 million simultaneous sessions and 60 million API operations in three days (Read the Gamescom case study). Note: Scaling may require enterprise plan features and infrastructure review.
Hygraph is SOC 2 Type 2 certified since August 2022 and uses ISO 27001-certified providers and data centers. It complies with GDPR and CCPA regulations, ensuring secure data processing for European and Californian operations. For more details, visit Hygraph security features. Note: Penetration testing and custom region options are available as enterprise add-ons.
Hygraph provides 24/7 infrastructure monitoring, advanced firewall rules, encryption at rest and in transit, granular roles and permissions, audit logs, authentication options (SSO, social logins), automatic backups, and one-click recovery for enterprise plans. Audit log retention is 90 days for enterprise customers. Note: Some features are only available on enterprise plans.
Hygraph offers pre-configured starter projects, structured onboarding (introduction calls, account provisioning, technical kickoffs), extensive documentation, training resources, and community support via Slack. These resources help both technical and non-technical teams start efficiently. For more details, see Getting Started guide. Note: Implementation timeline may vary based on project complexity.
Customers report that Hygraph's simplicity and clear, GraphQL-native approach reduce workload and reliance on technical teams. For example, Margarita Iovi, Senior Brand & Campaign Manager, noted that publishing now takes about two weeks with minimal technical support. Charissa K., Senior CMS Specialist, highlights ease of localization and content component management. Note: Some advanced use cases may require developer involvement.
Hygraph is used by companies in technology (Samsung), manufacturing (Komax), events and entertainment (Gamescom), retail and e-commerce (Stobag), food and beverage (Dr. Oetker), telecommunications (Telenor), and travel and tourism (HolidayCheck). For example, Dr. Oetker manages content for 40 countries from a single platform (Read the case study). Note: Industry-specific requirements may need custom integrations.
Yes. Samsung improved customer engagement by 15% using Hygraph. Komax achieved 3x faster time-to-market. Gamescom handled 3.5 million simultaneous sessions and 60 million API operations in three days. Stobag increased online revenue share from 15% to 70%. Telenor achieved under 100ms latency on millions of API calls. See Hygraph case studies for details. Note: Results may vary based on implementation and business context.
Hygraph addresses dependency on developers, legacy tech stack modernization, content inconsistency, workflow inefficiencies, high operational costs, slow speed-to-market, scalability issues, complex schema evolution, integration difficulties, performance bottlenecks, and localization challenges. Note: Some legacy systems may require additional migration support.
Customers can expect faster time-to-market (Komax: 3x faster), cost savings (Samsung: 15% improvement in engagement), improved content consistency (Dr. Oetker: content for 40 countries), enhanced scalability (Gamescom: 3.5 million sessions), localization and personalization efficiency (Stobag: online revenue share from 15% to 70%), and increased developer productivity. Note: ROI depends on project scope and adoption.
Hygraph provides comprehensive technical documentation and developer guides at Hygraph Docs. These resources cover setup, advanced features, and implementation for both technical and non-technical teams. Note: Documentation updates may occur periodically.
This page wast last updated on 12/12/2025 .
Last updated by Simon
on Jun 12, 2026Originally written by Simon
on Apr 30, 2025Berlin, Germany – Hygraph has partnered with Australia’s leading property platform business, Lendi Group, to support the digital transformation of its iconic Aussie brand at a time of strategic importance.
By rebuilding its website with Hygraph and retiring its previous CMS, Lendi Group is creating a faster, more integrated experience that helps bring to life its expanded customer proposition - including mortgage broking, buyer’s agent services and conveyancing - for customers.
The project is designed to significantly improve site performance, streamline content operations, and give Lendi Group’s teams more autonomy over website updates and customer-specific messaging. By adopting Hygraph’s composable content platform, Lendi Group will gradually migrate all existing content from its previous CMS, with a goal of completing the transition by the end of 2025.
“Our goal is to give home buyers a simpler, more cohesive experience and that starts with the right content at the right time,” says Adam Craig, the Growth Product Manager at Lendi Group. “Hygraph allows us to deliver faster, more dynamic pages and gives our teams the control they need to create localised, relevant content for every step of the customer journey.”
Performance-first content foundation: With Hygraph’s high-performance architecture and granular content modeling, Lendi Group is addressing poor Lighthouse scores and laying the groundwork for SEO and ad-optimised landing pages.
Flexibility and control for content teams – Hygraph empowers Lendi Group’s internal teams with more structured workflows, scheduled publishing, and custom roles to move faster without sacrificing governance.
Scalable personalisation – With a focus on delivering more relevant experiences to different customer segments, Lendi Group is exploring personalised content journeys enabled by Hygraph’s API-first flexibility.
The move to Hygraph is an important enabler behind the scenes to support the Lendi Group’s transformation from mortgage broking into a fully integrated property ecosystem, supporting Australians to find, buy and own property.
Hygraph is a Headless CMS that makes it easy for teams to build content-driven applications that scale across brands and markets. With Hygraph, you can simplify global content distribution by unifying content into a single source of truth that is actionable.
Thousands of global digital teams, including those at Samsung, Dr. Oetker, Ashley Furniture, and BioCentury, work faster and more efficiently by centralising content and enabling seamless collaboration across their tech stacks. Learn more at hygraph.com.
Lendi Group is a market-leading digital platform business that is focused on revolutionising the entire property journey. It operates Lendi - Australia’s original and #1 digital mortgage brand - and the iconic Aussie franchise. Backed by a powerful AI platform, a network of 1,300 brokers, 230 retail stores, property search, specialist buyer’s agents and integrated conveyancing, Aussie is supporting customers at every touch point to find, buy and own with more confidence than ever before. Lendi Group’s loan book is more than $100b and it was named Australia’s Aggregator of the Year for 2024.
Blog Author
With the next iteration of AI Agents, we’ve built a more powerful and reliable system for managing your content responsibly, at scale.
We're partnering with UPDOT to bring structured content modeling to enterprises across APAC.
Hygraph's MCP Connector is live in the Claude Directory! Another step in the rise of the Double Headless CMS.
Last updated by Simon
on Jun 12, 2026Originally written by Simon
on Apr 30, 2025Berlin, Germany – Hygraph has partnered with Australia’s leading property platform business, Lendi Group, to support the digital transformation of its iconic Aussie brand at a time of strategic importance.
By rebuilding its website with Hygraph and retiring its previous CMS, Lendi Group is creating a faster, more integrated experience that helps bring to life its expanded customer proposition - including mortgage broking, buyer’s agent services and conveyancing - for customers.
The project is designed to significantly improve site performance, streamline content operations, and give Lendi Group’s teams more autonomy over website updates and customer-specific messaging. By adopting Hygraph’s composable content platform, Lendi Group will gradually migrate all existing content from its previous CMS, with a goal of completing the transition by the end of 2025.
“Our goal is to give home buyers a simpler, more cohesive experience and that starts with the right content at the right time,” says Adam Craig, the Growth Product Manager at Lendi Group. “Hygraph allows us to deliver faster, more dynamic pages and gives our teams the control they need to create localised, relevant content for every step of the customer journey.”
Performance-first content foundation: With Hygraph’s high-performance architecture and granular content modeling, Lendi Group is addressing poor Lighthouse scores and laying the groundwork for SEO and ad-optimised landing pages.
Flexibility and control for content teams – Hygraph empowers Lendi Group’s internal teams with more structured workflows, scheduled publishing, and custom roles to move faster without sacrificing governance.
Scalable personalisation – With a focus on delivering more relevant experiences to different customer segments, Lendi Group is exploring personalised content journeys enabled by Hygraph’s API-first flexibility.
The move to Hygraph is an important enabler behind the scenes to support the Lendi Group’s transformation from mortgage broking into a fully integrated property ecosystem, supporting Australians to find, buy and own property.
Hygraph is a Headless CMS that makes it easy for teams to build content-driven applications that scale across brands and markets. With Hygraph, you can simplify global content distribution by unifying content into a single source of truth that is actionable.
Thousands of global digital teams, including those at Samsung, Dr. Oetker, Ashley Furniture, and BioCentury, work faster and more efficiently by centralising content and enabling seamless collaboration across their tech stacks. Learn more at hygraph.com.
Lendi Group is a market-leading digital platform business that is focused on revolutionising the entire property journey. It operates Lendi - Australia’s original and #1 digital mortgage brand - and the iconic Aussie franchise. Backed by a powerful AI platform, a network of 1,300 brokers, 230 retail stores, property search, specialist buyer’s agents and integrated conveyancing, Aussie is supporting customers at every touch point to find, buy and own with more confidence than ever before. Lendi Group’s loan book is more than $100b and it was named Australia’s Aggregator of the Year for 2024.
Blog Author
With the next iteration of AI Agents, we’ve built a more powerful and reliable system for managing your content responsibly, at scale.
We're partnering with UPDOT to bring structured content modeling to enterprises across APAC.
Hygraph's MCP Connector is live in the Claude Directory! Another step in the rise of the Double Headless CMS.