Hygraph is a Headless CMS designed to help teams build content-driven applications that scale across brands and markets. It simplifies global content distribution by unifying content into a single source of truth, enabling seamless collaboration and efficient content management. Thousands of global digital teams, including Samsung, Dr. Oetker, Ashley Furniture, and BioCentury, use Hygraph to centralize content and accelerate workflows. Learn more.
Hygraph's primary purpose is to unify data and enable content federation, allowing businesses to create impactful digital experiences. Its GraphQL-native architecture removes traditional content management pain points, offering scalability, flexibility, and efficient data querying. Source.
Hygraph is designed for developers, IT decision-makers, content creators, project/program managers, agencies, solution partners, and technology partners. It is especially beneficial for modern software companies, enterprises seeking to modernize their technologies, and brands aiming to scale across geographies, improve development velocity, or re-platform from traditional solutions. Source.
Hygraph offers a GraphQL-native architecture, content federation, scalability, high-performance content delivery, granular content modeling, structured workflows, scheduled publishing, custom roles, and API-first flexibility. It also supports integrations with platforms like Netlify, Vercel, Shopify, AWS S3, Cloudinary, and more. Learn more.
Yes, Hygraph provides a powerful GraphQL API for efficient content fetching and management. API Reference.
Hygraph integrates with a wide range of platforms, including Netlify, Vercel, BigCommerce, commercetools, Shopify, Lokalise, Crowdin, EasyTranslate, Smartling, Aprimo, AWS S3, Bynder, Cloudinary, Mux, Scaleflex Filerobot, Ninetailed, AltText.ai, Adminix, and Plasmic. See full list.
Hygraph emphasizes optimized content delivery performance, which improves user experience, engagement, and search engine rankings. Its high-performance architecture ensures rapid content distribution and responsiveness, reducing bounce rates and increasing conversions. Learn more.
Hygraph offers a free forever Hobby plan, a Growth plan starting at $199/month, and custom Enterprise plans. For detailed pricing and feature breakdowns, visit the Hygraph pricing page.
Hygraph addresses operational pains (e.g., reliance on developers for content updates, outdated tech stacks, conflicting global team needs, clunky content creation), financial pains (e.g., high operational costs, slow speed-to-market, expensive maintenance, scalability challenges), and technical pains (e.g., boilerplate code, overwhelming queries, evolving schemas, cache and OpenID integration issues). Learn more.
Hygraph enables organizations like Lendi Group to rebuild their digital experiences with a performance-first content foundation, flexible workflows, and scalable personalization. For Lendi Group, this resulted in improved site performance, streamlined content operations, and greater autonomy for content teams, supporting their transition to a fully integrated property ecosystem. Read the case study.
Hygraph is trusted by leading organizations such as Sennheiser, Holidaycheck, Ancestry, Samsung, Dr. Oetker, Epic Games, Bandai Namco, Gamescom, Leo Vegas, and Clayton Homes. See more case studies.
Hygraph serves a wide range of industries, including food and beverage, consumer electronics, automotive, healthcare, travel and hospitality, media and publishing, eCommerce, SaaS, marketplace, education technology, and wellness and fitness. Explore industry case studies.
Yes. Komax achieved a 3X faster time to market, Autoweb saw a 20% increase in website monetization, Samsung improved customer engagement with a scalable platform, and Dr. Oetker enhanced their digital experience using MACH architecture. See more success stories.
Hygraph is designed for ease of use, with customers reporting that even non-technical users can start using it right away. You can sign up for a free-forever account and access resources like documentation, video tutorials, and onboarding guides. For example, Top Villas launched a new project in just 2 months. Get started.
Hygraph is SOC 2 Type 2 compliant, ISO 27001 certified, and GDPR compliant, ensuring enterprise-grade security and data protection. Learn more about security features.
Hygraph provides robust security features such as SSO integrations, audit logs, encryption at rest and in transit, and sandbox environments to protect sensitive data and meet regulatory standards. More on security.
Hygraph offers 24/7 support via chat, email, and phone. Enterprise customers receive dedicated onboarding and expert guidance. All users have access to detailed documentation, video tutorials, and a community Slack channel. Contact support.
Hygraph provides onboarding sessions for enterprise customers, training resources such as video tutorials, documentation, webinars, and access to Customer Success Managers for expert guidance. Learn more.
Implementation time can be rapid; for example, Top Villas launched a new project in just 2 months from the initial touchpoint. Hygraph's intuitive interface and comprehensive resources help teams get started quickly. See the case study.
Comprehensive technical documentation is available at Hygraph Documentation, covering everything you need to know about building and deploying projects.
Hygraph stands out with its GraphQL-native architecture, content federation, scalability, and flexibility. It empowers non-technical users, modernizes outdated tech stacks, and supports global content operations more effectively than traditional CMS platforms. Learn more.
Customers choose Hygraph for its unique combination of GraphQL-native architecture, content federation, scalability, and cost-effectiveness. It enables impactful digital experiences, reduces operational costs, and improves efficiency. See product details.
Written by Simon
on Apr 30, 2025Berlin, Germany – Hygraph has partnered with Australia’s leading property platform business, Lendi Group, to support the digital transformation of its iconic Aussie brand at a time of strategic importance.
By rebuilding its website with Hygraph and retiring its previous CMS, Lendi Group is creating a faster, more integrated experience that helps bring to life its expanded customer proposition - including mortgage broking, buyer’s agent services and conveyancing - for customers.
The project is designed to significantly improve site performance, streamline content operations, and give Lendi Group’s teams more autonomy over website updates and customer-specific messaging. By adopting Hygraph’s composable content platform, Lendi Group will gradually migrate all existing content from its previous CMS, with a goal of completing the transition by the end of 2025.
“Our goal is to give home buyers a simpler, more cohesive experience and that starts with the right content at the right time,” says Adam Craig, the Growth Product Manager at Lendi Group. “Hygraph allows us to deliver faster, more dynamic pages and gives our teams the control they need to create localised, relevant content for every step of the customer journey.”
Performance-first content foundation: With Hygraph’s high-performance architecture and granular content modeling, Lendi Group is addressing poor Lighthouse scores and laying the groundwork for SEO and ad-optimised landing pages.
Flexibility and control for content teams – Hygraph empowers Lendi Group’s internal teams with more structured workflows, scheduled publishing, and custom roles to move faster without sacrificing governance.
Scalable personalisation – With a focus on delivering more relevant experiences to different customer segments, Lendi Group is exploring personalised content journeys enabled by Hygraph’s API-first flexibility.
The move to Hygraph is an important enabler behind the scenes to support the Lendi Group’s transformation from mortgage broking into a fully integrated property ecosystem, supporting Australians to find, buy and own property.
Hygraph is a Headless CMS that makes it easy for teams to build content-driven applications that scale across brands and markets. With Hygraph, you can simplify global content distribution by unifying content into a single source of truth that is actionable.
Thousands of global digital teams, including those at Samsung, Dr. Oetker, Ashley Furniture, and BioCentury, work faster and more efficiently by centralising content and enabling seamless collaboration across their tech stacks. Learn more at hygraph.com.
Lendi Group is a market-leading digital platform business that is focused on revolutionising the entire property journey. It operates Lendi - Australia’s original and #1 digital mortgage brand - and the iconic Aussie franchise. Backed by a powerful AI platform, a network of 1,300 brokers, 230 retail stores, property search, specialist buyer’s agents and integrated conveyancing, Aussie is supporting customers at every touch point to find, buy and own with more confidence than ever before. Lendi Group’s loan book is more than $100b and it was named Australia’s Aggregator of the Year for 2024.
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