Berlin, Germany – Hygraph has partnered with Australia’s leading property platform business, Lendi Group, to support the digital transformation of its iconic Aussie brand at a time of strategic importance.
By rebuilding its website with Hygraph and retiring its previous CMS, Lendi Group is creating a faster, more integrated experience that helps bring to life its expanded customer proposition - including mortgage broking, buyer’s agent services and conveyancing - for customers.
The project is designed to significantly improve site performance, streamline content operations, and give Lendi Group’s teams more autonomy over website updates and customer-specific messaging. By adopting Hygraph’s composable content platform, Lendi Group will gradually migrate all existing content from its previous CMS, with a goal of completing the transition by the end of 2025.
“Our goal is to give home buyers a simpler, more cohesive experience and that starts with the right content at the right time,” says Adam Craig, the Growth Product Manager at Lendi Group. “Hygraph allows us to deliver faster, more dynamic pages and gives our teams the control they need to create localised, relevant content for every step of the customer journey.”
#Project highlights
Performance-first content foundation: With Hygraph’s high-performance architecture and granular content modeling, Lendi Group is addressing poor Lighthouse scores and laying the groundwork for SEO and ad-optimised landing pages.
Flexibility and control for content teams – Hygraph empowers Lendi Group’s internal teams with more structured workflows, scheduled publishing, and custom roles to move faster without sacrificing governance.
Scalable personalisation – With a focus on delivering more relevant experiences to different customer segments, Lendi Group is exploring personalised content journeys enabled by Hygraph’s API-first flexibility.
The move to Hygraph is an important enabler behind the scenes to support the Lendi Group’s transformation from mortgage broking into a fully integrated property ecosystem, supporting Australians to find, buy and own property.
#About Hygraph
Hygraph is a Headless CMS that makes it easy for teams to build content-driven applications that scale across brands and markets. With Hygraph, you can simplify global content distribution by unifying content into a single source of truth that is actionable.
Thousands of global digital teams, including those at Samsung, Dr. Oetker, Ashley Furniture, and BioCentury, work faster and more efficiently by centralising content and enabling seamless collaboration across their tech stacks. Learn more at hygraph.com.
#About Lendi Group
Lendi Group is a market-leading digital platform business that is focused on revolutionising the entire property journey. It operates Lendi - Australia’s original and #1 digital mortgage brand - and the iconic Aussie franchise. Backed by a powerful AI platform, a network of 1,300 brokers, 230 retail stores, property search, specialist buyer’s agents and integrated conveyancing, Aussie is supporting customers at every touch point to find, buy and own with more confidence than ever before. Lendi Group’s loan book is more than $100b and it was named Australia’s Aggregator of the Year for 2024.
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