Hygraph wins new customer Samsung to build new MACH-based app

We are pleased to announce that Hygraph has won a new project from Samsung to build a new application based on API-first technologies.

Michael Lukaszczyk
Emily Nielsen
hygraph-wins-samsung-OG

We are pleased to announce that Samsung, a trusted global leader in electronics, has chosen Hygraph as the core of their newest offering of their member loyalty app that is launching soon. In choosing a MACH-certified architecture, the team at Samsung aims to build a flexible, yet future-proof application that matches today’s gamification trends.

Samsung is a multinational corporation headquartered in Seoul, South Korea. It is the world's largest information technology company and consumer electronics manufacturer which aims to deliver a high quality user experience for their cutting edge technologies and services. Hygraph aligns with this mission in Samsung's goal of bringing modern, MACH technologies together to create seamless workflows for developers, content makers, and the end user.

In creating a composable architecture, teams are able to choose from best-of-breed technologies that can be connected via API to deliver powerful experiences. Hygraph is excited to embark on this new journey with Samsung and looks forward to what is to come.

“We’re incredibly excited to be witnessing Samsung’s validation of a composable approach in building resilient architectures as they accelerate their digitization. I’m keen to see how Samsung can adopt a MACH-certified architecture focused at driving stronger digital experiences towards their customers.” - Michael Lukaszczyk, CEO and Co-Founder at Hygraph

To learn more about how Hygraph can help your team build flexible, composable architectures that drive powerful applications, please get in touch.

About HygraphAnchor

Hygraph (previously GraphCMS) is the enterprise-grade federated content platform that enables ambitious digital products at scale. With the industry's most versatile GraphQL content API and a novel approach to external data sourcing, the federated content platform enables use cases beyond existing market solutions. Hygraph's capabilities can be extended as a database highly optimized for structured content while giving content creators the tools to build their ultimate content pipeline. Hygraph is headquartered in Berlin, Germany, and is currently enabling more than 50,000 teams across the world including Dr.Oetker, Shure, Samsung and Philips to rapidly build and deliver tomorrow's connected digital experiences at scale.


  • Michael Lukaszczyk
  • Emily Nielsen
  • Michael Lukaszczyk

    Co-Founder & CEO

    Michael is the Co-founder and CEO at Hygraph. He's a SaaS builder with a product focus and 19 years of web development experience.

  • Emily Nielsen

    Senior Partner Marketing Manager

    Emily is the Senior Partner Marketing Manager at Hygraph. Outside of work, she's a restaurant lover and an oat milk skeptic.

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