Berlin, Germany – Hygraph is excited to welcome Vertu Motors plc, one of the UK’s largest automotive retailer groups, as a new partner. This collaboration marks a significant step in Vertu’s digital strategy, as they accelerate efforts to enhance online customer experiences across their growing portfolio of brands and dealership locations.

As part of this transformation, the Vertu group is consolidating three of its core websites into a single, unified platform. By adopting Hygraph’s industry-leading headless CMS, Vertu aims to centralise and scale their content operations, enabling more consistent brand experiences and - streamlining workflows for their marketing and content teams.

“Vertu Motors is a standout example of how digital transformation is reshaping traditional industries,” says Michael Lukaszczyk, CEO at Hygraph. “We’re proud to support their next chapter by providing a modern content infrastructure that helps them move faster, stay agile, and meet the demands of today’s digital-first car buyers.”

“Hygraph gives us the control to manage content at scale across our brands, allowing us to push boundaries as we create exceptional digital experiences in the automotive industry,” says Keeghan McGarry, Head of Web Development at Vertu Motors plc. “It's not just about content management, it's about delivering exactly what customers need at each stage of their car buying journey, whether they're browsing online or stepping into our dealerships.”

#How Vertu benefits from working with Hygraph:

Unified content architecture — With Hygraph, Vertu can connect content anywhere without engineering bottlenecks and streamline content delivery across numerous dealership sites, brands, and customer touchpoints, while maintaining strong governance.

Faster time-to-market — Hygraph’s flexible content modeling and API-first approach allows the team to quickly roll out updates, promotions, and new digital initiatives without bottlenecks.

Personalized experiences at scale — By leveraging Hygraph’s structured content and integrations, Vertu is better equipped to deliver personalised, data-driven content across the buyer journey.

#About Hygraph

Hygraph is a Headless CMS that makes it easy for teams to build content-driven applications that scale across brands and markets. With Hygraph, you can simplify global content distribution by unifying content into a single source of truth that is actionable.

Thousands of global digital teams, including those at Samsung, Dr. Oetker, Autoweb, and Ashley Furniture, work faster and more efficiently by unifying their content into a single source of truth, fueling long-term growth.

#About Vertu Motors plc

Vertu is the fourth largest automotive retailer in the UK with a network of 200 sales outlets across the UK. Vertu was established in November 2006 with the strategy to consolidate the UK motor retail sector. Its dealerships operate under the Vertu name, with Bristol Street Motors and Macklin Motors rebranded to Vertu in 2025. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 197 franchised sales outlets and 3 non-franchised sales operations from 153 locations across the UK.
Vertu's Mission Statement is to "deliver an outstanding customer motoring experience through honesty and trust".

Vertu Group websites – investors.vertumotors.com / www.vertucareers.com Vertu Brand websites – www.vertumotors.com / www.vertumotorcycles.com / www.vansdirect.co.uk / www.wiperblades.co.uk / www.thetaxicentre.com/