Here’s your no-nonsense guide to what’s shaping personalization in 2025 and how to see its full potential, so you know exactly what to expect from your CMS.

Building on the personalization imperative

Zero-party data is personal information customers intentionally share with businesses, offering higher accuracy than other data types for website personalization.

Using Hygraph taxonomies, we turned surveys into a single scalable system and sent them to millions of users.

We’ll look at examples of how retailers can scale personalization with a CMS that supports speed and flexibility.