Personalization

Zero-party data is personal information customers intentionally share with businesses, offering higher accuracy than other data types for website personalization.

Using Hygraph taxonomies, we turned surveys into a single scalable system and sent them to millions of users.

Learn how eCommerce brands can turn customer data into real personalization—and how Hygraph helps deliver relevant, connected experiences across every channel.

We’ll look at examples of how retailers can scale personalization with a CMS that supports speed and flexibility.

See the new features we announced during the Velocity at Scale keynote, including AI Assist, Hygraph MCP, AI Agents, taxonomy, and content variants.

Building on the personalization imperative

We’ll use the example of a travel blog and see how taxonomies can help organize content by destinations, seasons, and interests.

With Variants, you can create and manage personalized content at scale, directly within your content schema. Build tailored experiences for different user segments without cluttering your content repository.

AI in content management might sound promising, but you can't miss these essential elements.