How did Asana Rebel benefit from using Hygraph?

Asana Rebel accelerated its content velocity from weeks to minutes by adopting Hygraph. The content team gained independence and flexibility, allowing them to publish content rapidly without relying on developer availability. The intuitive UI required very little onboarding, and optimized workflows enabled agile collaboration between teams. These improvements resulted in faster time-to-market and more efficient content operations. Read the full case study: https://hygraph.com/case-studies/asana-rebel-case-study.

What types of companies and industries can benefit from Hygraph?

Hygraph is ideal for businesses in industries such as ecommerce, automotive, technology, healthcare, wellness, fitness, food and beverage, and manufacturing. It serves roles including developers, product managers, and marketing teams, especially those seeking to modernize legacy tech stacks, scale content operations, and deliver digital experiences globally. Explore more case studies: https://hygraph.com/case-studies.

What are the key features of Hygraph highlighted in the Asana Rebel case study?

Key features include a no-code schema builder for rapid content architecture, an intuitive UI for editors, flexible GraphQL APIs for queries and mutations, and granular user permissions with custom roles. These features enabled Asana Rebel to manage multiple apps and content types efficiently from a single system. Learn more: https://hygraph.com/case-studies/asana-rebel-case-study.

Does Hygraph support GraphQL APIs for content management?

Yes, Hygraph is a GraphQL-native Headless CMS. It provides flexible GraphQL APIs for both queries and mutations, enabling custom content modeling, API design, and integration with native mobile apps and other platforms. The API Playground allows teams to test queries and work in a type-safe environment. API Reference: https://hygraph.com/docs/api-reference.

What performance advantages does Hygraph offer?

Hygraph delivers exceptional performance through features like Smart Edge Cache for faster content delivery and high-performance endpoints for reliability and speed. The platform also provides practical advice for developers to optimize GraphQL API usage. Read more about performance improvements: https://hygraph.com/blog/improvements-to-high-performance-endpoint.

How does Hygraph ensure ease of use for non-technical users?

Hygraph features an intuitive editor UI praised for its clarity and accessibility. Customers report that even non-technical users can set up and use Hygraph with minimal onboarding. The platform was recognized for 'Best Usability' in Summer 2023. Try Hygraph: https://hygraph.com/try-headless-cms.

How easy is it to implement Hygraph and get started?

Hygraph is designed for rapid onboarding. Teams can start immediately using the free API Playground and free forever developer account. The onboarding process includes introduction calls, account provisioning, and technical/content kickoffs. Case studies show implementation can be completed in as little as 2 months, as seen with Top Villas. Top Villas case study: https://hygraph.com/case-studies/top-villas-case-study.

What support and training resources are available for Hygraph customers?

Hygraph offers 24/7 support via chat, email, and phone, real-time troubleshooting through Intercom chat, a community Slack channel, extensive documentation, webinars, live streams, and how-to videos. Enterprise customers receive a dedicated Customer Success Manager and a structured onboarding process. Documentation: https://hygraph.com/docs.

How does Hygraph handle maintenance, upgrades, and troubleshooting?

Hygraph is a cloud-based platform, so all deployment, updates, and infrastructure maintenance are managed by Hygraph. Upgrades are seamlessly integrated, and troubleshooting is supported by 24/7 support channels, documentation, and an API Playground for self-service. Enterprise customers benefit from a dedicated Customer Success Manager. Learn more: https://hygraph.com/docs.

What security and compliance certifications does Hygraph have?

Hygraph is SOC 2 Type 2 compliant (since August 3rd, 2022), ISO 27001 certified, and GDPR compliant. These certifications ensure robust security and adherence to international standards. Security features: https://hygraph.com/features/secure.

What security features does Hygraph offer?

Hygraph provides granular permissions, SSO integrations, audit logs, encryption at rest and in transit, regular backups, and enterprise-grade compliance features such as dedicated hosting and custom SLAs. Security issues can be reported, and a public security and compliance report is available. Security report: https://app.drata.com/security-report/f92567d5-4ccc-48c5-aac9-26c77e64c7de/011d58be-23e8-406c-b903-b2c0e6f9b6ec.

What common pain points does Hygraph solve for its customers?

Hygraph addresses operational inefficiencies (dependency on developers, legacy tech stacks, content inconsistency), financial challenges (high costs, slow speed-to-market, scalability), and technical issues (schema evolution, integration difficulties, cache and performance bottlenecks, localization, and asset management). These solutions are delivered through a user-friendly interface, GraphQL-native architecture, content federation, and Smart Edge Cache. See related KPIs: https://hygraph.com/blog/cms-kpi.

How does Hygraph differentiate itself in solving these pain points?

Hygraph stands out as the first GraphQL-native Headless CMS, offering flexibility, scalability, and integration capabilities. Its content federation, user-friendly tools, and enterprise-grade features enable businesses to deliver digital experiences at scale, setting it apart from competitors. Compare Headless CMS platforms: https://hygraph.com/headless-cms-comparison.

Can you share some customer success stories with Hygraph?

Yes. Komax achieved a 3X faster time-to-market, Autoweb saw a 20% increase in website monetization, Samsung improved customer engagement by 15%, and Stobag increased online revenue share from 15% to 70%. Explore more customer stories: https://hygraph.com/case-studies.

Where can I find case studies about Hygraph's use cases?

You can find case studies for Asana Rebel, Komax, Stobag, Samsung, Discovery, Statistics Finland, and many more on the Hygraph case studies page: https://hygraph.com/case-studies.

What KPIs and metrics are associated with the pain points Hygraph solves?

Key metrics include time saved on content updates, number of updates made without developer intervention, system uptime, speed of deployment, content consistency across regions, user satisfaction scores, reduction in operational costs, ROI, time-to-market, maintenance costs, scalability metrics, and performance during peak usage. Read more about CMS KPIs: https://hygraph.com/blog/cms-kpi.

What is Hygraph's overarching vision and mission?

Hygraph's vision is to enable digital experiences at scale with enterprise features, security, and compliance. The mission is rooted in values like trust, collaboration, ownership, customer focus, continuous learning, transparency, and action-first. Hygraph's product empowers businesses to modernize content management and scale digital operations efficiently. About Hygraph: https://hygraph.com/about-us.

Asana Rebel and Hygraph: Case Study

Snapshot

Asana Rebel is a Berlin-based digital fitness company in 2015. Asana Rebel, their flagship app, is currently used by millions of users primarily across North America, and Western Europe, averaging at a 5-star rating across app stores from over 50,000 reviews.

We like Hygraph because it saves us a lot of development time, we don’t constantly have to build new solutions and extend our systems for new ideas. It also has a very intuitive and professional UI that makes it easy for our editors to create new content.

Rudi SeeligSenior Backend Engineer at Asana Rebel

The Process

Asana Rebel’s main app was built on a custom homebrew CMS composed of their application content, marketing content, promotions, assets (videos, images, classes), and a host of other user-generated content. In parallel, they were planning to release a multitude of micro-apps for specific use cases like weight loss, dieting, and other wellness-related topics.

Internally, they deemed it infeasible to continue building upon their homebrew CMS to support these new initiatives, and sought a content infrastructure that would allow them to fulfill the requirements of a faster time-to-market, more agile workflows with greater independence to the content and development teams, and a stack that enabled an iterative product development experience. The team knew they wanted a cloud-hosted SaaS solution that would enable them to build native mobile apps without any infrastructure or labor overheads.

The first phase of the project would be to launch 2 pilot apps to test their hypothesis, for iOS and Android. For this, their development team worked hand in hand with their CRM team and content creators, choosing Hygraph, and successfully launching the apps.

The second phase would be to use the learnings from the new apps and roll out additional micro-apps, potentially up to 20 per OS, which could all be controlled from a single system (Hygraph), with granular user permissions and custom roles per project.

Why Hygraph?

The Asana Rebel team chose Hygraph for the following reasons.

No-code schema builder

The ability to build the content architecture through a no-code schema builder quickly and effectively in Hygraph was one of the stand-out features. Hygraph required very little onboarding for the technical team; schema building struck the perfect balance of the required functionality without needing workarounds and embracing the truly headless mindset. This saved the development team a lot of time as they no longer had to build and maintain a CMS but could focus their energies on building the core application.

Intuitive UI

The content editors have gained independence and flexibility to complement the development team with agile content management. Instead of being limited to minimal styling choices, the content can now be formatted and styled the way that the content teams see fit. Hygraph balanced robust features and functionality with a simple, straightforward UI which improved development times and gave the content team more freedom and flexibility.

GraphQL APIs for Queries and Mutations

The extremely flexible GraphQL API satisfied the team’s custom content modeling and API design needs. This made it possible for the team to build their application and test their queries using the out-of-the-box API playground. Given the programmatically generated documentation and queries, along with working in a type-safe environment, the team’s adoption of GraphQL expedited their development. Furthermore, since they sourced content from instructors as well as from end-users, the GraphQL Mutations API helped them with user-generated content.

Results and Benefits

Optimized workflows allow content to be published in minutes rather than weeks
The content team has more independence and flexibility. They are no longer limited to minor styling or developer availability.
Very little onboarding required from the team because of the intuitive nature of Hygraph
Fast response and resolution times with the customer support team

Frequently Asked Questions

Use Cases & Benefits