Frequently Asked Questions
Product Information & Use Cases
What is Hygraph and how did Avec use it?
Hygraph is a GraphQL-native Headless CMS designed to help businesses manage and deliver digital content efficiently. Avec, a leading business management platform for beauty salons in Brazil, uses Hygraph as its Ad Management System to serve banners, manage special offers, and run promotional campaigns across its e-commerce platform, website, and mobile app. Hygraph hosts and manages information about cosmetic products, salon partners, seasonal promotions, and product images, enabling Avec to streamline content operations and deliver campaigns quickly. Source
What use cases does Hygraph support for Avec?
Hygraph supports Avec in product management, eCommerce, and running programmatic ads and campaigns. It enables the marketing team to manage content for both the mobile app and webshop from a single platform, eliminating repetitive tasks and reducing errors. Source
Features & Capabilities
What are the key features of Hygraph that benefited Avec?
Avec benefited from several Hygraph features, including:
- GraphQL API: Allows flexible content querying and reduces API round trips.
- Content Relations: Enables reuse of banners across multiple campaigns without duplication.
- Intuitive UI: Simplifies campaign setup and content management for non-technical users.
- Agile Schema Editor: Lets teams make architectural changes quickly without major developer involvement.
These features helped Avec eliminate repetitive tasks, reduce inconsistencies, and empower teams to work more efficiently. Source
How does Hygraph's GraphQL API improve content management?
Hygraph's GraphQL API enables teams to define content architectures as needed and query content efficiently, avoiding over- or under-fetching data. For Avec, this meant banners could be reused in multiple campaigns without uploading them repeatedly, reducing inconsistencies and saving time. Source
Is Hygraph easy for non-technical users to use?
Yes, Hygraph is praised for its intuitive user interface, making it accessible for both technical and non-technical users. Customers report that tasks such as creating, editing, and publishing new campaigns can be completed in less than an hour. Hygraph was recognized for "Best Usability" in Summer 2023. Source
Performance & Implementation
How quickly can Hygraph be implemented?
Avec was able to set up its Hygraph-powered ad server in about 1 week, compared to 2 months required for a traditional CMS in a previous project. This rapid implementation saved several hundred developer hours and allowed the team to focus on building new features. Source
What performance improvements did Avec experience with Hygraph?
Avec saved over 200 monthly developer hours and reduced campaign creation, editing, and publishing time to less than 1 hour. The platform now supports over 1 million content interaction touchpoints, demonstrating significant scalability and efficiency. Source
How does Hygraph's Smart Edge Cache enhance performance?
Hygraph's Smart Edge Cache ensures enhanced performance and faster content delivery, making it ideal for businesses with high traffic and global audiences. This feature helps reduce latency and improves user experience for content-intensive applications. Source
Pain Points & Solutions
What problems did Avec face with its previous CMS?
Avec's marketing team had to upload promotions and banners in two separate CMS platforms, leading to repetitive tasks, mistakes, and time-consuming synchronization. The legacy CMS was difficult for content creators to use and could not be easily modified to meet Avec's needs. Source
How did Hygraph solve Avec's pain points?
Hygraph enabled Avec to manage all content from a single platform, eliminating repetitive tasks and inconsistencies. The intuitive UI and flexible schema editor empowered both developers and marketers to work more efficiently and independently, speeding up content creation timelines and reducing errors. Source
Security & Compliance
What security and compliance certifications does Hygraph have?
Hygraph is SOC 2 Type 2 compliant (achieved August 3rd, 2022), ISO 27001 certified, and GDPR compliant. These certifications ensure robust security and data protection for all users. Source
What security features does Hygraph offer?
Hygraph provides granular permissions, SSO integrations, audit logs, encryption at rest and in transit, regular backups, and enterprise-grade compliance features. Customers can also access a security and compliance report for certified infrastructure. Source
Support & Implementation
What support and training resources are available for Hygraph customers?
Hygraph offers 24/7 support via chat, email, and phone, real-time troubleshooting through Intercom chat, a community Slack channel, extensive documentation, webinars, live streams, and how-to videos. Enterprise customers receive a dedicated Customer Success Manager and a structured onboarding process. Source
How does Hygraph handle maintenance and upgrades?
Hygraph is a cloud-based platform that handles all deployment, updates, security, and infrastructure maintenance. Upgrades and new features are seamlessly integrated, and customers have access to troubleshooting resources and support channels. Source
Customer Success Stories & Metrics
Can you share a customer testimonial from Avec?
Bruno Pardo, Head of Marketplace at Avec, stated: "It took us about 1 week to set up our Hygraph-powered ad server. In contrast, in a previous job our team needed 2 months to implement an ad server based on a traditional CMS." Source
What measurable results did Avec achieve with Hygraph?
Avec saved over 200 monthly developer hours, reduced campaign creation time to less than 1 hour, and now supports over 1 million content interaction touchpoints. These improvements led to more efficient workflows and empowered teams to work independently. Source
Additional Resources & Case Studies
Where can I find more Hygraph case studies?
You can explore additional Hygraph case studies, including those for Komax, Stobag, Samsung, Dr. Oetker, Discovery, and more, on the Hygraph case studies page.