Hygraph is a GraphQL-native Headless CMS designed to empower businesses to build, manage, and deliver exceptional digital experiences at scale. For Gennev, Hygraph enabled a migration from a monolithic Sitecore stack to a future-proof, technology-agnostic solution. This allowed Gennev to scale their content operations, improve editor experience, and connect with users across multiple channels. Source
Hygraph is used for websites, content hubs, omnichannel content delivery, and digital experience platforms. Gennev leveraged Hygraph for their healthcare and wellness website, enabling rapid content creation, A/B testing, and integration with third-party systems like telemedicine, Jotform, Shopify, and Stripe. Source
Hygraph is designed for developers, product managers, and marketing teams in industries such as ecommerce, automotive, technology, healthcare, manufacturing, and more. It is ideal for organizations seeking to modernize legacy tech stacks, scale content operations, and deliver localized experiences globally. Source, Source
Hygraph provides features such as Content Versioning, Audit Logs, Flexible Content Modeling, GraphQL Content APIs, Smart Edge Cache, granular permissions, SSO integrations, and project backups. These features enable rapid content creation, easy tracking of changes, and seamless integration with other systems. Source, Source
Hygraph's Smart Edge Cache and high-performance endpoints ensure fast content delivery and reliability, especially for global audiences. Gennev experienced a 90% improvement in page load speeds after migrating to Hygraph. The platform is designed to scale with growing business needs without compromising editor experience. Source, Source
Hygraph's headless approach empowers content teams to make changes independently, run A/B tests, and launch campaigns without developer involvement. Gennev's team was able to run weekly experiments and accelerate content production, resulting in a 50% increase in content velocity. Source
Customers consistently praise Hygraph's intuitive user interface, which makes onboarding easy for both technical and non-technical users. Gennev's content team onboarded with minimal training and retained editor control through features like Content Versioning and Audit Logs. Hygraph was recognized for "Best Usability" in Summer 2023. Source
Hygraph is SOC 2 Type 2 compliant (achieved August 3rd, 2022), ISO 27001 certified, and GDPR compliant. These certifications ensure robust security and data protection for all users. For more details, see the security features page and security report.
Hygraph offers granular permissions, SSO integrations, audit logs, encryption at rest and in transit, regular backups, and enterprise-grade compliance features. These ensure data safety, transparency, and regulatory adherence. Source
Hygraph offers a free API playground and a free forever developer account for immediate exploration. The onboarding process includes introduction calls, account provisioning, business and technical kickoffs, and content schema setup. Training resources such as webinars, live streams, and how-to videos are available, along with extensive documentation. Source, Source
Implementation time varies by project scope. For example, Top Villas launched a new project within 2 months, and Si Vale met aggressive deadlines during their initial implementation. Hygraph's structured onboarding and training resources help accelerate adoption. Source, Source
Hygraph offers 24/7 support via chat, email, and phone, real-time troubleshooting through Intercom chat, a community Slack channel, extensive documentation, webinars, live streams, and how-to videos. Enterprise customers receive a dedicated Customer Success Manager for personalized guidance. Source, Source
Hygraph is a cloud-based platform, so all deployment, updates, and infrastructure maintenance are managed by Hygraph. Upgrades are seamlessly integrated, and troubleshooting is supported via 24/7 support, documentation, and community channels. Source
Gennev saw a 90% improvement in page load speeds and a 50% increase in content velocity after migrating to Hygraph. The content team was able to run weekly experiments and A/B tests, improving workflow efficiency and reducing bounce rates. Source
Key KPIs include time saved on content updates, number of updates made without developer intervention, system uptime, speed of deployment, consistency in content across regions, user satisfaction scores, reduction in operational costs, ROI, speed to market, and scalability metrics. For more, see the CMS KPIs blog.
You can explore a comprehensive collection of Hygraph case studies, including Gennev, Komax, Stobag, Samsung, Discovery, and more, on the case studies page. These stories showcase how businesses across industries have achieved measurable results with Hygraph.
Sarah Ramsay, VP of Technology at Gennev, stated: "Hygraph was in many ways technology agnostic and it was something we really needed [...] We have not run into any limitations that would make us concerned about scaling further with Hygraph. It has been an incredibly stable and reliable platform." Source
90%
Improvements on Page Load Speeds
50%
Increase in Content Velocity
Seattle-based Gennev helps women live healthier and stronger in the second half of their life. Gennev provides answers to common questions surrounding menopause, connects women through groups and online events, and gives information about changes in lifestyle that could be beneficial. They aim to fill the void of a trusted online provider of information and reduce social stigmas around menopause with their online content hub of information.
While the team’s initial website worked well for their current online presence, the Gennev team wanted to migrate to a future-proof tech stack. The Gennev team hoped to connect with women across several channels from their existing website to have more capability for cross platform development. They wanted to implement a more flexible system that could grow with them as their needs change. It was important that the new stack offered scalability without compromising on the editor experience.
Hygraph was in many ways technology agnostic and it was something we really needed [...] We have not run into any limitations that would make us concerned about scaling further with Hygraph. It has been an incredibly stable and reliable platform.
Previously, the Gennev website was implemented on a monolith, and the team were keen to migrate from Sitecore to a Headless CMS. The team chose to move their development in-house and decided to reevaluate if their existing system could accommodate their changing needs. It was clear that the contracted implementation would not give them the flexibility that the Gennev team wanted as a growing, agile company. The previous Sitecore implementation limited the team to take a web-first approach and made creating applications using the existing data too expensive.
Gennev needed a tech stack that would enable them to test different channels without disturbing existing products. They hoped to find a system that had the features they needed, content staging and development environments to name a few, without being weighed down by features they did not need.
Hygraph being an API-first, technology-agnostic solution, meant the team could build their best-of-breed tech stack using the tools that fit into their preferred workflows. Avoiding strict vendor lock-in means the team could hold on to the experimental mindset that they desired while choosing reliable, future-focused tooling. The Gennev team wanted a tool that could scale with them as their company grew as well as a partner in the early days to help them adjust to the headless approach and structured content modeling.
The Gennev team chose Hygraph for the following reasons.
The intuitive UI made it easy for the Content Team to onboard with minimal training. The team was happy to find that despite being more familiar with monolith CMS they retained much of the same editor control using features such as Content Versioning and Audit Logs to keep track of changes and roll back when necessary.
The flexible content modeling made it easy for the team to build content pages quickly, allowing them to work on new initiatives without losing valuable time with long development implementation. The flexible content modeling demonstrated that Hygraph would not only suit their current needs but would help them scale and prepare them for an eventual omnichannel approach.
The headless approach empowered the content team to be more independent and easily fulfilled their goals of wanting to implement a more agile approach. With Hygraph, they were able to make changes to content, implement AB Testing, and run campaigns without the need to involve developers. This accelerated content production and reduced bounce rates.
The team were just adapting to migrating from REST APIs to GraphQL, and were excited about the performance benefits it could bring to their site. With help from the Hygraph support team and the wider GraphQL community, they found the adoption of the new APIs to be seamless. The development team had a smooth transition to the new headless approach while benefiting from the performance boost of their new stack.
The new Gennev site is a static site built with Next.JS and React for the application elements of their site. They use 3rd party integrations for the telemedicine portions of the site and Jotform for form data intake. Other systems complementing Gennev’s stack include Shopify and Stripe. Since the creation of the new highly optimized site powered by Hygraph, there has been a 90% improvement in page loading time.
Be the first to know about releases and industry news and insights.