Prym achieved a 3X increase in content velocity, a 50% reduction in time to market, and successfully hosted over 100,000 unique products using Hygraph. The flexibility of Hygraph enabled Prym to build personalized user journeys, empower marketing teams to create new campaigns independently, and integrate seamlessly with their MACH-first microservices tech stack. Source
Hygraph is ideal for developers, product managers, and marketing teams in industries such as ecommerce, automotive, technology, food and beverage, and manufacturing. It is especially suited for organizations seeking to modernize legacy tech stacks, scale content operations, and deliver localized digital experiences globally. Source, Source
Prym leveraged Hygraph's GraphQL API, GraphQL Mutations API, and GraphQL Assets API to build a data-rich content hub. Key features included a powerful editor, straightforward content relations, WYSIWYG editor, relations fields, and high-performance endpoints. The API-first approach allowed easy integration with other microservices such as PIM, personalization, and frontend management tools. Source
Yes, Hygraph's API-first architecture enables seamless integration with other platforms and microservices. In Prym's case, Hygraph was integrated with Frontastic for frontend management, Medici for PIM, Spryker for shop capabilities, and Dynamic Yield for personalization. This composable approach allows businesses to customize their tech stack to suit specific use cases. Source
Hygraph delivers exceptional performance through features like Smart Edge Cache for faster content delivery, high-performance endpoints, and robust GraphQL API performance monitoring. These capabilities ensure reliability and speed, making Hygraph suitable for high-traffic and global audiences. Source
Hygraph is SOC 2 Type 2 compliant (achieved August 3rd, 2022), ISO 27001 certified for hosting infrastructure, and GDPR compliant. These certifications ensure enhanced security and adherence to international standards for information security management. Source
Hygraph offers granular permissions, SSO integrations, audit logs, encryption at rest and in transit, regular backups, and enterprise-grade compliance features such as dedicated hosting and custom SLAs. These measures protect customer data and support compliance with regulations like GDPR and CCPA. Source
Hygraph offers a free API playground and a free forever developer account, allowing teams to start immediately. The structured onboarding process includes introduction calls, account provisioning, business and technical kickoffs, and content schema setup. Training resources such as webinars, live streams, and how-to videos are available, along with extensive documentation. Source
Implementation timelines vary by project scope. For example, Top Villas launched a new project within 2 months from initial contact, and Si Vale met aggressive deadlines during their implementation. The onboarding process is designed to be efficient and supportive. Source, Source
Hygraph provides 24/7 support via chat, email, and phone, real-time troubleshooting through Intercom chat, a community Slack channel, extensive documentation, and training resources. Enterprise customers receive a dedicated Customer Success Manager for personalized guidance. Source, Source
Hygraph is a cloud-based platform that manages all deployment, updates, security, and infrastructure maintenance. Upgrades are seamlessly integrated, and troubleshooting is supported through multiple channels including 24/7 support, Intercom chat, and self-service documentation. Source
You can explore a comprehensive collection of Hygraph case studies, including Prym, Komax, Stobag, Samsung, Dr. Oetker, Discovery, Lindex Group, TechInsights, Voi, HolidayCheck, GDCh, BioCentury, Vision Healthcare, AutoWeb, Leviathan, Dashlane, Bellhop, and Statistics Finland, on our case studies page.
Yes. Komax achieved a 3X faster time-to-market managing over 20,000 product variations across 40+ markets. Samsung improved customer engagement by 15% with a scalable member platform. Stobag increased online revenue share from 15% to 70% after transitioning to a digital-first approach. Source, Source, Source
Hygraph addresses operational inefficiencies (dependency on developers, legacy tech stack modernization, content inconsistency), financial challenges (high costs, slow speed-to-market, scalability), and technical issues (schema evolution, integration difficulties, cache and performance bottlenecks, localization, and asset management). Source
Hygraph stands out with its GraphQL-native architecture, user-friendly interface for non-technical users, content federation for consistent delivery, Smart Edge Cache for performance, and extensive integration capabilities. Its composable and scalable platform enables businesses to modernize content management and deliver digital experiences at scale. Source
Key metrics include time saved on content updates, number of updates without developer intervention, system uptime, speed of deployment, content consistency across regions, user satisfaction scores, reduction in operational costs, ROI, time to market, maintenance costs, scalability metrics, and performance during peak usage. For more details, visit the CMS KPIs blog.
Customers consistently praise Hygraph's intuitive editor UI, accessibility for non-technical users, and ease of setup. Hygraph was recognized for "Best Usability" in Summer 2023, and users appreciate features like custom app integration for content quality checks and instant feedback. Source
3X
Increase in Content Velocity
50%
Reduction in Time to Market
100K+
Unique Products Hosted
Prym is one of the oldest family-run companies in Germany, founded in 1530, and is a pioneer for modernizing eCommerce approaches in the DACH market.
Traditionally, Prym has sold its products through third-party retailers such as craft stores and home goods stores. Their first online presence followed this indirect shop model, with a website that showed their product offerings and links to where you could buy them online or which crafting stores sold the specific product. However, with eCommerce consistently on the rise, Prym took the initiative to digitize their offerings via their own eCommerce portal. They needed a tech stack that would be able to support their high volume of product offerings, without compromising on their specialized user journeys. Because it was an entirely new project, the team at Prym needed to familiarize themselves with the content management landscape and possible combinations of composable tech stacks.
Hygraph is what we need for the future.
The Prym team wanted a content platform built with a truly headless mindset that would allow for a central content repository. As new projects were experimented with and new channels discovered, the technical team aimed to achieve an API-first approach to content management with an enterprise-ready Headless CMS that could handle the ambition of a market leader.
The content team expected some of the functionality that was present in traditional systems, such as a powerful editor, straightforward relations between content, and speedy customer support. After evaluating the headless market, Prym chose Hygraph for their ambitious plans.
Prym chose to integrate Hygraph into their new MACH-led microservices tech stack for a wide variety of reasons.
The Prym team chose Hygraph for its highly flexible nature. The API-first approach allows them to build a data rich content hub that hosts over 100,000 unique products while still providing a high quality user experience. Adopting the structured content approach empowered Prym to create flexible content models which can be pulled from as they plan new projects as well. Hygraph seamlessly integrates with their other services - PIM, Personalization, Frontend, etc. - to unify the content layer as they deliver a composed experience.
In Hygraph, the Prym team found the enterprise functionality that was present in traditional systems. If experiencing unforeseen events, such as long shipping times at the beginning of the COVID-19 pandemic, the team is able to work to update content within a few moments.
The Prym team built a data-rich content hub for a global company to lead the eCommerce space. The Hygraph GraphQL Content APIs, complete with a GraphQL Query API, GraphQL Mutations API, and GraphQL Assets API, met their performance needs and made it easy to build a powerful microservice tech stack with Hygraph.
Prym’s new tech stack combines Frontastic to manage the frontend, Hygraph to handle the content and GraphQL backend, Medici as a PIM, and Spryker for the shop capabilities. Other tools that focus on user experience include Dynamic Yield which delivers individualized experiences and allows the team to easily implement personalization. The Prym team is able to customize their tech stack to suit their use case and can work with microservices and systems the team was already familiar with.
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