Frequently Asked Questions
Product Information & Use Cases
What is Hygraph and how does it support eCommerce businesses?
Hygraph is a GraphQL-native Headless CMS designed to help eCommerce businesses build personalized omnichannel experiences. It enables teams to manage content enriched with data from integrated commerce systems, delivering consistent content across web, apps, kiosks, and wearables via a single API. Hygraph supports flexible content modeling, granular permissions, and internationalization, making it ideal for large-scale commerce operations. Source
Who can benefit from using Hygraph?
Hygraph is beneficial for developers, IT decision-makers, content creators, project managers, agencies, and technology partners. It is especially suited for brands looking to scale across geographies, re-platform from traditional solutions, increase development velocity, and improve content launch speed. Industries represented in Hygraph's case studies include ecommerce, automotive, staffing, travel and hospitality, food and beverage, consumer electronics, media and publishing, healthcare, education technology, marketplace, SaaS, and government. Source
What problems does Hygraph solve for eCommerce teams?
Hygraph addresses operational inefficiencies such as developer bottlenecks, slow speed-to-market, high maintenance costs, and integration challenges. It enables marketing teams to independently publish and update product content, reduces dependency on backend development, and provides a user-friendly interface for content creators. Hygraph also solves technical issues like schema evolution, cache management, and integration with multiple APIs. Source
Can you share specific case studies or success stories of customers using Hygraph for eCommerce?
Yes. For example, Prym, a leading German eCommerce brand, achieved a 3X increase in content velocity by using Hygraph with their stack (Spryker, Medici, Dynamic Yield), hosting nearly 100,000 unique products. Burrow uses Hygraph as both a product content manager and a PIM, handling shipping estimates, customer notifications, and product variations. Other success stories include Komax (3X faster time to market), Samsung (15% increase in customer engagement), and Stobag (online revenue share increased from 15% to 70%). Read Prym's story, Read Burrow's story, More case studies
Features & Capabilities
What are the key features of Hygraph for eCommerce?
Hygraph offers features such as Smart Edge Cache for fast content delivery, Content Federation to integrate data from multiple sources, Rich Text SuperPowers for advanced formatting, Custom Roles for granular access control, Project Backups for data safety, and flexible content modeling. It supports omnichannel delivery, localization, scheduled publishing, and integration with best-of-breed commerce technologies like Shopify, BigCommerce, and commercetools. See all features
Does Hygraph support integrations with other eCommerce and business systems?
Yes, Hygraph seamlessly connects with ERP systems, payment gateways, personalization tools, search, and commerce solutions such as Shopify, commercetools, BigCommerce, and any third-party API. It also integrates with digital asset management platforms (Aprimo, AWS S3, Bynder, Cloudinary, Mux, Scaleflex Filerobot), hosting/deployment (Netlify, Vercel), localization (Lokalise, Crowdin, EasyTranslate, Smartling), personalization (Ninetailed), and AI (AltText.ai). Full list of integrations
Does Hygraph provide APIs for developers?
Yes, Hygraph provides both REST and GraphQL APIs for querying, mutating, and managing data and assets. Developers can use the free API playground for hands-on experimentation. Documentation
What technical documentation and resources are available for Hygraph?
Hygraph offers comprehensive documentation and API references at https://hygraph.com/docs, including guides on getting started, API usage, and advanced features. Additional resources include content workflows documentation, webhooks guide, and a how-to video library, webinars, and live streams for technical training. Documentation
Business Impact & Customer Success
What business impact can customers expect from using Hygraph?
Customers can expect faster time-to-market (up to 3X or more), reduced operational costs, improved scalability, and enhanced customer engagement. For example, Komax managed over 20,000 product variations across 40+ markets via a single CMS, Samsung improved customer engagement by 15%, and Stobag increased online revenue share from 15% to 70%. Source
What feedback have customers given about the ease of use of Hygraph?
Customers frequently praise Hygraph for its intuitive and user-friendly interface, making it accessible for both technical and non-technical users. The editor UI is clear and easy to use, especially after initial setup by developers. Hygraph was recognized for best usability in Summer 2023. Some users note that setup can be time-consuming or complex, depending on initial configuration. Source
How long does it take to implement Hygraph and how easy is it to start?
Hygraph is recognized as the #1 easiest to implement headless CMS. For example, Top Villas launched a new project within 2 months from the initial touchpoint. Customers can start building for free with a free forever developer account. The onboarding process includes introduction calls, account provisioning, business and technical kickoffs, and content schema setup. Source
Support & Implementation
What customer service and support options are available after purchasing Hygraph?
Hygraph provides 24/7 support via chat, email, and phone. Enterprise customers receive a dedicated Customer Success Manager and Service Level Agreements (SLAs) for critical issues resolved in less than an hour. Additional resources include a community Slack channel, extensive documentation, Intercom chat, webinars, live streams, and how-to videos. Source
What training and onboarding resources are available for new Hygraph customers?
Hygraph offers a structured onboarding process, including introduction calls, account provisioning, business and technical kickoffs, and content schema setup. Training resources include webinars, live streams, a how-to video library, and regular technical training sessions. 24/7 technical support and a community Slack channel are also available. Documentation
How does Hygraph handle maintenance, upgrades, and troubleshooting?
Hygraph reduces maintenance overheads with a modern, GraphQL-native architecture. The platform is future-proof, with regular updates and enhancements communicated by the support team. Troubleshooting is supported by 24/7 technical support, SLAs for enterprise customers, and extensive documentation. Source
Security & Compliance
What security and compliance certifications does Hygraph have?
Hygraph is SOC 2 Type 2, ISO 27001, and GDPR compliant, ensuring data protection and adherence to industry standards. Source
Customer Proof & Industry Adoption
Who are some of Hygraph's customers?
Hygraph is trusted by companies such as Sennheiser, Holidaycheck, Ancestry, JDE, Dr. Oetker, Ashley Furnitures, Lindex, Hairhouse, Komax, Shure, Stobag, Burrow, G2I, Epic Games, Bandai Namco, Gamescom, Leo Vegas, Codecentric, Voi, and Clayton Homes. These customers span industries including ecommerce, media, consumer electronics, and more. Source
Performance & Technical Requirements
What should prospects know about Hygraph's product performance?
Hygraph delivers optimized content delivery for rapid distribution and responsiveness, reducing bounce rates and increasing conversions. Its GraphQL API performance is measured and supported with practical advice for developers to ensure seamless integration and robust functionality. Source