Traditional eCommerce tech is slowing you down
Engineering teams are tied down in non-value adding development; backend, glue code, middleware, etc.
It takes a long time for marketing teams to launch new products or update information.
Hygraph for eCommerce
Build personalized omnichannel eCommerce experiences tailored to your customers' needs with a single platform to manage your content, enriched with data from your integrated commerce systems.
Trusted by teams of all sizes to deliver content to millions across the world
With an API-first approach, launch campaigns, and features 10x faster
Empower devs to build with utmost flexibility using any technology of choice.
Enable marketing teams to independently publish and update product content.
Launch innovative experiences, faster!
Free up developers from content bottlenecks and backend development efforts. Focus on creating value, through frontend features that captivate your audience.
Create consistent omnichannel commerce experiences
Granular, reusable, enriched content driving omnichannel content consumed via a single GraphQL API, delivered to multiple destinations at once including but not limited to web, apps, kiosks and wearables.
Work with best-of-breed eCommerce technologies
As a headless and composable platform, Hygraph seamlessly connects with all your existing technology systems; ERP, payment gateway, personalization tools, search, and commerce solutions such as Shopify, commercetools, BigCommerce, or any third-party API.
Localized content for global markets
Manage large scale commerce operations with multiple internal content creators and a variety of products across markets, with flexible content modeling, granular permissions and internationalization capabilities.
Manage and edit product information in one centralized system
Store product catalog information (such as product title, images, inventory, etc.) along with editorial content in Hygraph, simplifying the stack and saving in terms of total cost of ownership.
3X increase in Content Velocity - Prym
Founded in 1530, and a household name in German eCommerce, the team at PRYM chose Hygraph for the sheer flexibility it showed with the rest of their stack, including Spryker, Medici, and Dynamic Yield - creating an agile and future-proof eCommerce platform that hosts nearly 100,000 unique products.
All the capabilities you need to build eCommerce applications
Our diverse set of features enable teams to work faster and build with utmost flexibility.
Remote Sources
Source information from integrated commerce technologies such as price data, inventory, etc.
Localization
Easily translate, publish and manage content from different markets in one place.
Components
Empower content creators to independently create pages using reusable blocks.
Releases
Publish content in bulk as part of custom releases; Black Friday, New Year’s, etc.
Storing product information along with editorial content
Initially, we started using Hygraph just to handle product content for our website. Today we also use it almost as a PIM – where Hygraph provides all the shipping estimates, customer notifications, and product variations.
Kabeer Chopra
Co-Founder & CPO, Burrow
Useful resources
Webinar
E-commerce replatforming
Have you reached the tipping point to consider an ecommerce replatform?
Content strategy
The what, why, and how of eCommerce catalog management
We will explain the what, why, and how of eCommerce catalog management within the ever-evolving world of online shopping.
Food and Beverage
Dr. Oetker
Enhancing consumer digital experience with a MACH architecture