Context-aware Personalization that Converts Across Channels
Used as core content infrastructure in complex enterprise environments
Why settle for compromised customer experiences?
When personalization is siloed, slow, or brittle, customer experience suffers, and so does conversion.
Personalization built for composable growth
Hygraph helps you protect your content investment with structured, governed, and scalable infrastructure while evolving your personalization strategy without vendor lock-in.
Deliver context-aware content at scale
Create structured content variations for each audience segment without bloated templates or engineering bottlenecks, so you can launch personalized experiences in hours, not weeks.
Personalization built for consistency
Manage all locales, variants, and markets in a single governed system. Enable distributed teams to translate, adapt, and publish without duplicating work.
Clean, predictable APIs
Our API-first architecture integrates seamlessly with CDPs, analytics platforms, and personalization engines to support high-performance, scalable delivery.
Composable flexibility
Start with native personalization capabilities and scale into advanced personalization platforms without re-platforming or rebuilding your content models.
Integrate with apps of your choice
Optimizely
Integrate Hygraph with Optimizely to deliver personalized, content-rich marketing experiences powered by real-time experimentation and structured content integration.
Dynamic Yield
Integrate Hygraph with Dynamic Yield to deliver personalized, content-rich experiences by connecting structured content with real-time personalization and recommendation engines.
Segment
Integrate Hygraph with Segment to connect structured content with real-time customer data and deliver personalized, data-driven experiences across all channels.
Dont take our word for it. Hear it from industry leaders.
Resources to get started
How to boost year-end retail sales with CMS-powered personalization
Setting up taxonomies for personalized content
The CMS personalization guide: How to start, scale, and succeed
Ready to Build the Future of Commerce?
Faqs
You’ve got questions. We’ve got the answers.
Yes. Hygraph integrates with CDP and CRM platforms like Microsoft Dynamics to enable dynamic, audience-aware content delivery based on user segments, behavior, or account data.
Hygraph handles content variants per audience segment — your frontend or personalization engine applies the logic at runtime. It integrates with tools like Dynamic Yield while keeping full content governance intact.
Hygraph is built for enterprise-scale API delivery with high availability and performance. It supports the volume and reliability requirements of personalized mobile and web experiences.
Yes. Editorial workflows and publishing tools are designed for content teams, while developers configure the personalization logic and integrations — keeping both teams in control of their own work.