Lindex accelerated its global content delivery by switching to Hygraph, reducing campaign setup time from one week to one day, and launching in new markets in two weeks instead of two months. Content updates that previously took days now happen instantly, and market launches are much faster. These improvements have enabled Lindex to scale efficiently and maintain brand consistency across platforms and regions. Source
Lindex struggled with operational inefficiencies, including slow content updates, heavy reliance on developers, and complex workflows for translations and reviews. Content had to be duplicated for each platform, and even small updates could take days. These bottlenecks hindered their ability to scale and respond quickly to market needs. Source
Hygraph enables companies to create content once and deliver it everywhere, eliminating duplication and ensuring consistency across platforms and languages. Features like localization, scheduled publishing, and role-based access allow teams to manage content efficiently and maintain brand cohesion as they expand into new markets. Source
After implementing Hygraph, Lindex saw campaign setup times drop from one week to one or two days, homepage updates occur several times per week, translations completed instantly, and content modules created in five minutes instead of twelve hours. Market launches that previously took months now take two weeks. These improvements have saved at least half the workweek on repetitive tasks, allowing more time for content quality and testing. Source
Hygraph provides features such as Content Finder for easy asset search and reuse, Localization for managing multiple languages, Roles & Permissions for granular access control, Live Preview for testing content before publishing, Scheduled Publishing for automated releases, and Reusable Components for efficient content modeling. These features streamline workflows and empower teams to manage content independently. Source
Hygraph supports AI-generated translations that are reviewed directly in the platform by local market teams, who see the full page in context. This process eliminates bottlenecks, speeds up approvals, and ensures translations match the original intent and tone of voice. Source
Content Finder allows editors to search, filter, and reuse existing content, reducing the need to recreate assets and saving significant time. This feature helps teams focus on improving content rather than locating it, increasing overall efficiency. Source
Hygraph offers granular role-based access controls, allowing copywriters, designers, merchandisers, and market reviewers to work within the same system but only see what they need. This ensures security, streamlines collaboration, and enables editors to test and launch content independently. Source
Hygraph features Smart Edge Cache for enhanced performance and faster content delivery, high-performance endpoints for reliability and speed, and practical advice for developers to optimize GraphQL API usage. These capabilities are designed to support businesses with high traffic and global audiences. Source
Hygraph is SOC 2 Type 2 compliant (achieved August 3rd, 2022), ISO 27001 certified for hosting infrastructure, and GDPR compliant. These certifications demonstrate Hygraph's commitment to providing a secure and compliant platform for its users. Source
Hygraph provides granular permissions, SSO integrations, audit logs, encryption at rest and in transit, regular backups, and enterprise-grade compliance features such as dedicated hosting and custom SLAs. These measures ensure robust data protection and regulatory compliance. Source
Hygraph offers a free API playground, a free forever developer account, and a structured onboarding process including introduction calls, account provisioning, and technical/content kickoffs. Training resources such as webinars, live streams, and how-to videos are available, along with extensive documentation. These resources make it easy for both technical and non-technical users to adopt Hygraph quickly. Source
Implementation timelines vary by project scope. For example, Top Villas launched a new project within 2 months, and Si Vale met aggressive deadlines during their initial implementation. Hygraph's onboarding and training resources help teams start working immediately. Source
Customers praise Hygraph's intuitive user interface, accessibility for non-technical users, and flexibility. Hygraph was recognized for "Best Usability" in Summer 2023, and users appreciate features like custom app integration for content quality checks and instant feedback. Source
Hygraph offers 24/7 support via chat, email, and phone, real-time troubleshooting through Intercom chat, a community Slack channel, extensive documentation, training resources, and a dedicated Customer Success Manager for enterprise customers. These resources ensure customers can maximize the value of Hygraph and resolve issues promptly. Source
Hygraph is a cloud-based platform that handles all deployment, updates, security, and infrastructure maintenance. Upgrades are seamlessly integrated, and troubleshooting is supported through 24/7 support, Intercom chat, documentation, and an API Playground for self-service. Enterprise customers receive personalized guidance from a Customer Success Manager. Source
You can explore a comprehensive collection of Hygraph case studies, including Lindex, Komax, Stobag, Samsung, Dr. Oetker, Discovery, and more, on the Hygraph case studies page.
Komax achieved a 3X faster time-to-market, Samsung improved customer engagement by 15%, and Stobag increased online revenue share from 15% to 70% after transitioning to Hygraph. These metrics demonstrate Hygraph's impact on operational efficiency and business growth. Source, Source, Source
Key metrics include time saved on content updates, reduction in developer dependency, system uptime, speed of deployment, consistency in content across regions, user satisfaction scores, reduction in operational costs, ROI on CMS investment, time to market for new products, scalability metrics, and performance during peak usage times. For more details, visit the Hygraph CMS KPIs blog.
1 day
to set up campaign from 1 week
2 weeks
to launch in new markets from 2 months
Founded in 1954, Lindex has grown to become one of Europe’s leading fashion companies. With a strong focus on digital growth, Lindex combines its own channels with global fashion platforms to meet customers wherever and however they choose to shop.
ECommerce is a central part of their strategy. In 2024, it represented roughly 20 percent of the overall business. With digital growth came operational challenges, especially as content teams scaled across multiple markets and platforms. That complexity led them to Hygraph.
We’re rethinking how content gets created in the first place - now we can try things and move faster without breaking what already works.
Lindex had outgrown its legacy CMS. It was hard to move quickly, harder still to manage content across markets, and nearly impossible to do so without developer help. Even small updates could take days. “Even a small text update used to take two to three days—and that’s not including translations,” said Patrik Thituson, Software Developer.
Content publishing required too many handoffs. Editors relied on developers to unlock modules. If a key person was out, everything stalled. “I couldn’t even update a page if a colleague was sick. If something needed to be changed urgently, I had to ask a developer to unlock it,” said Åsa Westlund, Web Designer & Editor.
Rather than trying to patch old processes, Lindex used the move to Hygraph as a chance to rethink everything. Together with their editors, developers rebuilt the content model from the ground up.
Patrik expressed: "We worked closely with editors to design new content structures. Instead of one big module that did everything, we broke it down into smaller, clearer blocks."
The technical foundation got a refresh too: a new frontend built in Nuxt, infrastructure moved to Azure, and an updated API layer to support scalable delivery.
The team managed content directly in their legacy CMS, but the translation process was slow and rigid. Translators worked inside the system, which automatically locked the modules they were editing. This prevented editors from making updates during translation, and reviewers often lacked the context needed to catch errors. As a result, publishing was delayed until translations were approved.
Once the translation was finished, the content moved to reviewers. But reviews were difficult. Reviewers often had little to no context, making it hard to assess whether the translation was accurate or aligned with the original intent. Editors then had to wait for approvals before they could publish anything.
Even small updates became slow and complex. Everyone was blocked, waiting on someone else. It wasn’t the work itself that was difficult. The system made it that way.
It could take days to complete a basic update.
Now, Hygraph handles the process internally. Translations are AI-generated, then reviewed directly in the platform by local market teams who see the full page in context (actual workflow shown below).
Helen expressed: "We built our own translation service and trained the AI to match our tone of voice. That lets us move quickly without compromising quality."
Before, content had to be duplicated for each platform. The web team and app team worked in parallel, often doing the same work twice.
Now, content is created once and delivered everywhere.
Helen stated: "We do not have to duplicate anything between app and web, that is a huge lift for content efficiency."
With shared content models, updates are consistent across platforms and languages. That’s helped maintain brand cohesion as Lindex scaled into new markets.
Finding the right content was a job in itself. Teams were recreating assets because they couldn’t track them down.
Hygraph’s Content Finder changed that. Editors can now search, filter, and reuse existing content without starting from scratch.
"I love it [Content Finder]. We used to spend so much time just trying to locate what had already been written," said Åsa. "Now we find what we need in seconds and can actually focus on improving it."
The team also benefits from role-specific views. Copywriters, designers, merchandisers, and market reviewers all work within the same system, but only see what they need. Live previews and scheduled publishing give editors the confidence to test and launch content independently.
Switching to Hygraph wasn’t just a technical upgrade. It changed how Lindex works:
Campaign setup dropped from one week to one or two days
Homepages can now be updated several times per day week
Translations that took days, is now done instantly
Content modules that once took 12 hours now take 5 minutes
Market launches that took months now take two weeks
Åsa reported: "We’re saving at least half the workweek on repetitive tasks - that time now goes into better content and more testing."
Lindex now has the infrastructure to keep growing. With Hygraph, they can support new regions, explore personalization, and test new content ideas without starting from scratch.
"We localized Denmark in just a couple weeks - that used to take months. We’re rethinking how content gets created in the first place - now we can try things and move faster without breaking what already works." - Helen
That flexibility also makes it easier to maintain brand consistency across touchpoints. Whether a customer is browsing on desktop or mobile, the experience holds together. And as the team localizes for new markets, they do so with confidence.
With Hygraph, Lindex isn’t just managing complexity. They’ve built the flexibility and speed needed to stay competitive in eCommerce. For example, merchandisers now have the ability to adapt navigation and product structures quickly, opening the door to respond to future trends, like a viral TikTok moment, without waiting on developers. And as the business continues to grow, the platform is ready to scale with them.
Be the first to know about releases and industry news and insights.