Product catalog
Simplify product catalog management with Hygraph’s API-first headless CMS.
Headless CMS for eCommerce
Experience-driven eCommerce that scales as you grow
Build high-performing commerce experiences powered by structured content and composable architecture.
2x
increase in sales compared to last period
50%
reduction in time to market
1 day
to setup campaign from 1 week
100
stakeholders managed simultaneously
Inefficient eCommerce directly impacts revenue. Are you struggling to:
Scale commerce confidently with a composable architecture
Composable commerce foundation
Hygraph decouples content from commerce logic so you can combine best-of-breed systems within a MACH-aligned architecture.
Highly-customized experiences at scale
Structured, relational content enables personalization and localization across markets and channels without duplicating effort or breaking governance.
Centralized content layer for omnichannel
Manage product information, including SKUs, variants, and attributes, in a structured content model and deliver it consistently via GraphQL APIs to all touchpoints.
Campaign-ready publishing
Coordinate product drops, seasonal launches, and regional campaigns with release-based publishing and bulk workflows.
Integrate with apps of your choice
Shopify
Integrate Hygraph with Shopify to manage your inventory and bring in powerful eCommerce capabilities into your Hygraph projects..
commercetools
Integrate Hygraph with commercetools to build and extend your ecommerce platform to your exact needs, while enjoying a vast degree of frontend flexibility.
SAP Commerce Cloud
Integrate Hygraph with SAP Commerce Cloud to create personalized, content-driven commerce experiences by connecting structured content with robust product data.
Dont take our word for it. Hear it from industry leaders.
Resources to get started
E-commerce replatforming
Have you reached the tipping point to consider an ecommerce replatform?
Headless Commerce: The Ultimate Guide
In this post, we will break down why teams should consider a headless approach to their commerce architectures, the benefits, and some common misconceptions around headless commerce architectures.
Architectures for Modern eCommerce Applications
API-first, modular architectures offer many possibilities when it comes to creating highly performant commerce applications that center around user experience.
Explore more Hygraph capabilities
Ready to build the future of commerce?
Faqs
You’ve got questions. We’ve got the answers.
Hygraph is built for complex ecommerce at scale. Flexible content modeling, API-first delivery, and native integrations with Shopify and commercetools with localization and AI tools built in for global teams.
Yes. Hygraph has experience supporting content migrations from AEM. The team can guide the process and help structure content models that match your existing architecture.
Yes. Content is localized at the field level with inheritance workflows that balance central governance with local market flexibility. Supports multiple locales with AI-assisted translation on higher plans.
Yes. Hygraph integrates with platforms like Shopify and commercetools, as well as Algolia, DAM, and personalization tools — fitting into your composable stack without replacing existing tools.
Reusable content components, modular workflows, and a single source of truth mean teams update once and publish everywhere — reducing time spent on manual updates across channels.
Yes. Teams can schedule content releases, manage campaign-specific components, and publish time-sensitive promotions without developer intervention, keeping editorial teams in control of their own timelines.
Hygraph isn't a checkout engine, so when inventory or commerce logic lives elsewhere, it often makes sense to source those parts directly from commerce APIs. Hygraph can still power brand, copy, dynamic instructions, and post-purchase content.
Engage a Hygraph Solution Architect early to validate the approach and schema. Prioritize an optimal, editor-friendly schema to avoid heavy queries and developer bottlenecks. Check in as components are built out.