Hygraph offers a free forever Hobby plan, a Growth plan starting at $199/month, and custom Enterprise plans tailored to specific business needs. For full details, visit the Hygraph pricing page.
Hygraph provides a GraphQL-native architecture, content federation, scalability, and a user-friendly interface. Key features include rapid content delivery, integrations with leading platforms (Netlify, Vercel, Shopify, BigCommerce, AWS S3, Cloudinary, Algolia, Salesforce CDP, and more), enterprise-grade security, and support for omnichannel content delivery. Learn more at the Hygraph Features page.
Yes, Hygraph offers a wide range of integrations, including hosting and deployment (Netlify, Vercel), eCommerce (Shopify, BigCommerce, commercetools), localization (Lokalise, Crowdin, EasyTranslate, Smartling), digital asset management (AWS S3, Cloudinary, Bynder, Aprimo, Mux, Scaleflex Filerobot), personalization (Ninetailed), AI (AltText.ai), and more. For a full list, visit the Hygraph Integrations page.
Yes, Hygraph offers a powerful GraphQL API for efficient content fetching and management. Learn more at the Hygraph API Reference.
Hygraph emphasizes optimized content delivery performance, which improves user experience, engagement, and search engine rankings. Rapid content distribution and responsiveness help reduce bounce rates and increase conversions. For more details, visit this page.
Hygraph is SOC 2 Type 2 compliant, ISO 27001 certified, and GDPR compliant. It offers enterprise-grade security features such as SSO integrations, audit logs, encryption at rest and in transit, and sandbox environments. For more details, visit the Hygraph Security Features page.
Hygraph is ideal for developers, IT decision-makers, content creators, project/program managers, agencies, solution partners, and technology partners. It serves modern software companies, enterprises seeking to modernize their tech stack, and brands aiming to scale across geographies, improve development velocity, or re-platform from traditional solutions. Source: ICPVersion2_Hailey.pdf
Hygraph's case studies span industries such as food and beverage (Dr. Oetker), consumer electronics (Samsung), automotive (AutoWeb), healthcare (Vision Healthcare), travel and hospitality (HolidayCheck), media and publishing, eCommerce, SaaS (Bellhop), marketplace, education technology, and wellness and fitness. See more at Hygraph Case Studies.
Yes. Komax achieved a 3X faster time to market, Autoweb saw a 20% increase in website monetization, Samsung improved customer engagement with a scalable platform, and Dr. Oetker enhanced their digital experience using MACH architecture. Explore more success stories at Hygraph Customer Stories.
Customers can expect time-saving through streamlined workflows, ease of use with an intuitive interface, faster speed-to-market, and enhanced customer experience through consistent and scalable content delivery. These benefits help businesses modernize their tech stack and achieve operational efficiency. Source: ICPVersion2_Hailey.pdf
Hygraph, as part of a composable commerce stack, enables brands to deliver consistent, personalized experiences across multiple channels. It supports omnichannel content delivery, allowing businesses to manage products, content, and promotions from one location and adapt to new channels quickly. Learn more at this blog post.
Hygraph addresses operational pains (reliance on developers for content updates, outdated tech stacks, conflicting needs from global teams, clunky user experiences), financial pains (high operational costs, slow speed-to-market, expensive maintenance, scalability challenges), and technical pains (boilerplate code, overwhelming queries, evolving schemas, cache problems, OpenID integration challenges). For more details, visit Hygraph Product Page.
Hygraph tailors solutions for developers (simplifies development, reduces boilerplate code, streamlines query management), content creators/project managers (intuitive interface, empowers non-technical users), and business stakeholders (reduces operational costs, supports scalability, accelerates speed to market). For more details, visit Hygraph Product Page.
KPIs include time saved on content updates, system uptime, consistency in content across regions, user satisfaction scores, reduction in operational costs, ROI on CMS investment, time to market, maintenance costs, scalability metrics, and performance during peak usage. For more details, visit the Hygraph blog on CMS KPIs.
Hygraph is designed for quick onboarding, even for non-technical users. For example, Top Villas launched a new project in just 2 months. Users can sign up for a free account and access documentation, video tutorials, and onboarding guides. Learn more at Hygraph Documentation.
Hygraph offers 24/7 support via chat, email, and phone, onboarding sessions for enterprise customers, training resources (video tutorials, documentation, webinars), and Customer Success Managers for expert guidance. For more details, visit the Hygraph Contact Page.
Hygraph provides 24/7 support for maintenance, upgrades, and troubleshooting. Enterprise customers receive dedicated onboarding and expert guidance, and all users can access detailed documentation and the community Slack channel for additional support. Learn more at Hygraph Contact Page.
Hygraph leverages a GraphQL-native, API-first architecture and content federation to provide flexibility, scalability, and modularity. Unlike monolithic systems, Hygraph enables best-of-breed integrations, rapid adaptation to new channels, and reduced vendor lock-in. For more, see this blog post.
Hygraph offers a unique GraphQL-native architecture, content federation, and scalability, enabling impactful digital experiences while reducing costs and improving efficiency. These strengths make Hygraph a compelling choice for businesses seeking modern, flexible, and scalable content management. For more details, visit the Hygraph Product Page.
Comprehensive technical documentation is available at the Hygraph Documentation page, covering everything you need to know about building and deploying projects.
Customers praise Hygraph for its ease of use and intuitive interface, noting that even non-technical users can start using it right away. The user interface is described as logical and user-friendly, making it accessible for both technical and non-technical teams. Source: Hygraph Try Headless CMS
Hygraph is trusted by leading brands such as Sennheiser, Holidaycheck, Ancestry, Samsung, Dr. Oetker, Epic Games, Bandai Namco, Gamescom, Leo Vegas, and Clayton Homes. For more details and case studies, visit Hygraph Case Studies.
Written by Jing
on Jan 18, 2024Customers want the same experience whenever and wherever they interact with a brand. They want it to be high quality, engaging, and span multiple channels, matching their expectations at every touchpoint.
The modern customer journey isn’t linear, but it needs to be consistent for consumers, something that composable commerce can help facilitate. This article will explain ways brands can leverage composable commerce to improve the omnichannel customer experience.
An omnichannel customer experience requires brands to give customers a consistent experience across multiple offline and online touchpoints, no matter where the customer interaction occurs.
The traditional commerce stack, built on a monolithic architecture, combines all the tools a business needs into one all-in-one system. This typically includes a commerce solution, CMS, personalization engine, analytics, and other tools. This might seem like the ideal option for achieving an omnichannel customer experience, but it’s easier said than done due to certain bottlenecks.
Monolithic commerce solutions include various tools to manage different aspects of the commerce experience, from commerce to content and analytics. However, these tools were often combined from acquisitions and aren’t necessarily the best options on the market or for a particular business. This lack of best-of-breed options may make it difficult to orchestrate an omnichannel experience.
Traditional commerce solutions are built with a monolithic architecture. This tightly integrated singular system offers everything in one place. Still, it also makes it challenging to adapt to changes or scale specific components as required without extensive development work on the entire system. The lack of modularity means that agile development and incremental updates aren’t possible, increasing the cost of initial development and ongoing maintenance.
An omnichannel customer experience requires businesses to evolve their tech stack to add new functionality over time. When customers want content on a new channel, companies must find a way to add it. Sometimes, this includes adding a new tool to facilitate that channel. If these channels and tools are successfully added, it can lead to data silos, where customer information, inventory data, and other crucial details are compartmentalized.
Consistency is the cornerstone of an omnichannel experience. However, with a traditional commerce system, inconsistencies in performance are much more common. Certain features, such as content management or personalization, may perform differently or be less efficient on some channels, negatively impacting the user experience.
With the entire system managed and maintained by a single vendor, businesses depend on that vendor to innovate. If the vendor cannot add new features and evolve with the times, an omnichannel customer experience is harder to accomplish. Switching to another vendor also becomes more complicated because of the lack of flexibility.
Composable commerce is an approach to digital commerce that centers around selecting best-of-breed components and combining them into a custom commerce stack that fits business needs.
Companies can build a commerce stack using the components that work best for them. For example, they can find different vendors and tools to integrate instead of relying on one eCommerce platform’s built-in content management system, DAM, payment gateway, and PIM capabilities. This can be done incrementally until the company has an eCommerce stack that works for them.
Assembling these packaged business capabilities (PBCs) enables businesses to lean into the flexibility and adaptability of composable commerce to create tailor-made solutions. For one company, it might make sense to have an intuitive checkout experience to make things easier for customers. A robust search function might be critical for another business with an extensive catalog of hundreds of thousands of products. It is possible to blend the right components in an ideal way through composable commerce.
Many companies are already familiar with headless commerce, which provides frontend flexibility. Both headless and composable commerce leverage APIs to connect the frontend and backend layers, but composable commerce goes further.
With headless commerce, the frontend of the eCommerce shop is decoupled from the backend. This means that companies can custom-build shopping experiences for any channel, whether a desktop as they did when using traditional commerce or for a mobile device, digital kiosk in the mall, social media channel, or even a smart TV. However, the backend can be tightly coupled depending on the eCommerce platform.
On the other hand, composable commerce introduces a completely modular and flexible approach where third-party solutions can be easily integrated on the backend just as easily as frontend experiences can be published to different channels on the frontend.
Composable commerce enables businesses to select the right tools and components that fit their unique business strategy. This flexibility allows them to create an omnichannel customer experience and avoid the pitfalls of a one-size-fits-all monolithic solution.
Increased flexibility and agility: Composable commerce offers increased flexibility and adaptability, enabling brands to change their omnichannel strategy based on economic conditions, priorities, or business requirements.
Improved data management: Facilitating an omnichannel experience requires businesses to pull data from multiple sources. With composable commerce, the silos that can prevent them from doing this are removed, enabling teams to build a cohesive experience that remains consistent throughout the customer journey.
New channel opportunities: As new channels emerge, brands need the ability to publish content and create shopping experiences. Composable commerce allows them to capitalize on any new channels with the help of flexible systems such as a headless CMS or by integrating other modular tools.
More consistency: A consistent tone style and messaging across multiple touch points is essential for an omnichannel customer experience. Composable commerce enables this by enabling brands to publish content to multiple channels and view the complete customer journey in one place to ensure the same quality experience is present at each touchpoint.
Enhanced personalization capabilities: Personalization significantly impacts an omnichannel customer experience, both in attracting new customers and in retaining customers. 62% of business leaders have improved customer retention through personalization.
Composable commerce provides enhanced personalization by enabling brands to pull relevant customer data from multiple sources and then have a complete picture of the customer journey so that they can tailor it to unique audience needs.
Speed to market: Maintaining an omnichannel customer experience requires businesses to publish quickly as new channels emerge and integrate them into the customer journey. Sometimes, this requires new technologies to make it possible.
With composable commerce, businesses can quickly add or swap out tools without extensive development work as they might need with a monolithic system. This enhances the speed to market for new products and applications.
Composable commerce offers numerous benefits centered around flexibility and adaptability. But how can you use this to improve an omnichannel customer experience? Here are 7 ways:
With composable commerce, eCommerce stores can make products available on multiple channels. Instead of just a desktop eShop, virtual stores can be launched on channels such as Instagram or TikTok, mobile apps, and other on-the-go devices. Composable commerce enables brands to manage their products from one location and oversee the entire customer journey.
Since composable commerce supports better data management, it offers the benefit of increased reusability. ECommerce brands can use this to compose content for different use cases. For example, the product images and descriptions a fashion brand uses in a blog post telling a story about how a designer found inspiration can be adapted to create a detailed digital buyer’s guide or lookbook for premium users and listed on the main product page before checkout.
The content for each use case can be easily managed in the backend using a headless CMS like Hygraph. Product availability and pricing data can be pulled from an eCommerce platform, while product descriptions and other detailed information can be pulled from a PIM solution.
Instead of relying on traditional or legacy tools that don’t allow you to innovate, use composable commerce to leverage best-of-breed software. Dr. Oetker had been searching to upgrade the websites, apps, and portals for all brands under its portfolio.
To build this experience, they chose Hygraph due to its composable architecture and intuitive user experience. This enabled them to embrace composable commerce with best-of-breed tools like Algolia as a search API, Salesforce CDP, a PIM solution, and marketing tools like Google Tag Manager.
Composable commerce allows brands to optimize their application performance, which makes customers happier and improves the omnichannel experience. Vision Healthcare sought to launch a new eCommerce stack for its multiple brands.
They leveraged Hygraph because it allowed them to build a composable system and improve speed to market, unifying the tech stack and swapping out outdated components. This led to a stable yet flexible stack, which meant no more crashes and the ability to update content and replace components as necessary.
With composable commerce connecting the various tools in the tech stack, it’s possible to build agile workflows so that internal teams can move quickly and create the omnichannel customer experiences customers desire.
Monolithic systems are more susceptible to security breaches, force you to pay for tools that might not be used to their full potential, and require frequent maintenance. Composable commerce, however, allows you to reduce the total cost of ownership (TCO) of the eCommerce system by selecting the tools you need. This will enable you to focus on increasing return on investment (ROI) and enhancing the customer experience, such as launching new loyalty and promotion programs.
Composable commerce allows brands to swap out outdated components for modern solutions. This makes it easier to increase scalability to deal with more demand and respond faster to new customer expectations.
Improving the omnichannel customer experience rewards customers by providing a consistent experience on the channels where they want to shop when they want to shop on them. By leveraging composable commerce to build a customized stack, compose content for different use cases, increase scalability, and reduce TCO, it is easier for businesses to deliver that omnichannel experience.
A headless CMS like Hygraph as part of your composable commerce stack allows you to provide personalized experiences while catering to different use cases and requirements, whether blog content, a product catalog, or a promotional loyalty program. These can be launched using Hygraph’s user-friendly interface and integrating various tools, including PIM, eCommerce, CRM, and analytics platforms.
Learn more about building a composable commerce stack to improve the omnichannel experience by contacting us for a product demo.
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