What are the key features and capabilities of Hygraph?
Hygraph is a GraphQL-native headless CMS designed for scalable, structured content delivery. Key features include Smart Edge Cache for fast performance, content federation to integrate data from multiple sources, rich text formatting, custom roles for granular permissions, project backups, built-in localization, content staging, version control, and a developer-friendly API. Hygraph supports flexible content modeling, multi-tenancy, and custom app integrations, making it suitable for enterprise-grade workflows. Learn more.
Does Hygraph support integrations with other platforms?
Yes, Hygraph offers a wide range of integrations, including digital asset management (Aprimo, AWS S3, Bynder, Cloudinary, Mux, Scaleflex Filerobot), hosting and deployment (Netlify, Vercel), headless commerce (BigCommerce, commercetools, Shopify), localization (Lokalise, Crowdin, EasyTranslate, Smartling), personalization (Ninetailed), AI (AltText.ai), and more. For a full list, visit the Hygraph Integrations Documentation.
Does Hygraph provide APIs for content management?
Yes, Hygraph provides several APIs, including a GraphQL Content API for querying and managing content, a GraphQL Management API for schema changes, and a Public API for programmatic access with selective permissions. Both REST and GraphQL APIs are supported. See documentation.
How does Hygraph perform in terms of speed and scalability?
Hygraph leverages globally distributed CDNs and state-of-the-art caching techniques, ensuring low latency and high read-throughput. Endpoints are deployed close to users worldwide, supporting rapid content delivery and responsiveness. Customers have reported 7X higher content velocity, 125% traffic growth, and support for 40+ global markets. See Komax case study.
Competition & Comparison
How does Hygraph compare to Directus?
Hygraph is a fully managed, GraphQL-native CMS with built-in localization, content modeling, and enterprise-grade workflows. Directus is open-source, sits on top of your SQL database, and auto-generates a CRUD interface. Hygraph is ideal for structured, multi-channel content and scalability, while Directus excels at self-hosted, data-heavy apps and full SQL control. Read more.
How does Hygraph compare to other headless CMS platforms like Strapi, Contentful, Supabase, and Sanity?
Hygraph stands out for its GraphQL-native architecture, scalability, and enterprise features. Strapi offers full backend control and is self-hosted; Contentful provides a managed SaaS platform with strong localization and integrations; Supabase is a backend-as-a-service focused on PostgreSQL but lacks a native CMS UI; Sanity is developer-first with schema-as-code and real-time collaboration. Each platform has unique strengths for different use cases. See comparison.
Use Cases & Benefits
What problems does Hygraph solve for businesses?
Hygraph addresses operational inefficiencies (removing developer bottlenecks, improving workflows), financial challenges (reducing costs, accelerating speed-to-market), and technical issues (simplifying schema evolution, cache management, and integration). It enables editorial autonomy, advanced localization, and scalable content delivery. Learn more.
Who can benefit from using Hygraph?
Hygraph is designed for developers, IT decision-makers, content creators, project managers, agencies, and technology partners. It is valuable for modern software companies, enterprises, brands scaling across geographies, and organizations re-platforming from legacy solutions. Industries represented in case studies include eCommerce, automotive, healthcare, consumer electronics, media, food & beverage, travel, engineering, government, and SaaS. See case studies.
What business impact can customers expect from using Hygraph?
Customers report up to 3X faster time-to-market (Komax), 15% higher customer engagement (Samsung), 20% increase in website monetization (AutoWeb), 7X higher content velocity, 125% traffic growth, and support for 40+ global markets. These outcomes demonstrate improved operational efficiency, scalability, and measurable growth. See customer stories.
Can you share specific case studies or success stories of customers using Hygraph?
Yes. Komax achieved 3X faster time-to-market and managed 20,000+ product variations across 40+ markets. Samsung saw a 15% increase in customer engagement. Dr. Oetker ensured global consistency with MACH architecture. HolidayCheck improved workflow efficiency by reducing developer bottlenecks. Sennheiser increased e-commerce conversions by 136.7% in 4 months. Stobag grew online revenue share from 15% to 70%. Read more case studies.
Technical Requirements & Implementation
How easy is it to implement and get started with Hygraph?
Hygraph is recognized as the #1 easiest-to-implement headless CMS. Top Villas launched a new project in just 2 months. Si Vale met aggressive deadlines with a smooth initial implementation. Hygraph offers a free API playground, structured onboarding (introduction call, account provisioning, kickoff sessions), and options for step-by-step or pre-built project onboarding. Non-technical users find the UI intuitive and logical. See onboarding guide.
What training and technical support is available to help customers get started?
Hygraph provides onboarding support (introduction call, account provisioning, business/technical/content kickoffs), comprehensive documentation, regular training sessions, webinars, live streams, and hands-on guidance. Technical support is available 24/7 via chat, email, and phone, with a community Slack channel and Intercom chat for real-time help. Enterprise customers receive a dedicated Customer Success Manager and SLA-backed support. See documentation.
How does Hygraph handle maintenance, upgrades, and troubleshooting?
Hygraph's cloud-based infrastructure handles all maintenance tasks, including server updates, security patches, and performance optimizations. Upgrades are automatic, with new features and improvements delivered seamlessly. Troubleshooting is supported by audit logs, monitoring, performance reporting, and 24/7 support. Enterprise customers benefit from SLA-backed rapid issue resolution. See pricing and support.
What technical documentation is available for Hygraph?
Hygraph offers comprehensive documentation, including API references, guides for content workflows, webhooks, and interactive API playgrounds. These resources support both technical and non-technical users in exploring and utilizing Hygraph effectively. See documentation.
Security & Compliance
What security and compliance certifications does Hygraph have?
Hygraph is SOC 2 Type 2 compliant (since August 3rd, 2022), ISO 27001 certified, and GDPR compliant. Security features include granular permissions, audit logs, encryption at rest and in transit, SSO integrations, and automatic backups. Enterprise-grade compliance is supported with dedicated hosting, custom SLAs, IT security reviews, and penetration testing. See security report.
Customer Experience & Feedback
What feedback have customers given about the ease of use of Hygraph?
Customers consistently praise Hygraph's intuitive user interface, logical setup, and accessibility for non-technical users. The editor UI is clear and easy to use after initial developer setup. Customization features and streamlined workflows enable effective collaboration between content editors and developers. Most reviews highlight Hygraph's user-friendliness and suitability for both technical and non-technical teams. Try Hygraph.
Getting Started & Support
How can I get started with Hygraph?
You can start building for free with a free forever developer account. For enterprise projects, request a demo via the contact page. Hygraph provides a structured onboarding process, including introduction calls, account provisioning, business/technical/content kickoffs, and extensive documentation. Required resources include a Hygraph account, basic GraphQL knowledge (optional), and developer tools for frontend integration. See onboarding overview.
What customer service and support options are available after purchasing Hygraph?
Hygraph offers 24/7 support via chat, email, and phone. Enterprise customers benefit from SLA-backed rapid issue resolution and a dedicated Customer Success Manager. Onboarding assistance, community Slack channel, Intercom chat, training resources, and extensive documentation are available to all customers. See support details.
Customer Proof & Industry Adoption
Who are some of Hygraph's customers?
Hygraph is trusted by leading brands such as Sennheiser, HolidayCheck, Ancestry, JDE, Dr. Oetker, Ashley Furniture, Lindex, Hairhouse, Komax, Shure, Stobag, Burrow, G2I, Epic Games, Bandai Namco, Gamescom, Leo Vegas, Codecentric, Voi, and Clayton Homes. See customer stories.
Top 5 Directus alternatives: Headless CMS Comparison for 2025
Explore the top 5 Directus alternatives for 2025. Compare headless CMS platforms to help you choose the best fit for performance, flexibility, and scalability.
In this article, we break down the challenges teams often face with Directus—complex setup, performance limitations, and a lack of enterprise-ready features. We’ll show you why Hygraph is the strongest alternative, and how our GraphQL-native, API-first platform helps you scale, streamline workflows, and deliver structured content across every channel with confidence.
Directus’ complexity makes setup and scaling difficult for fast-moving teams.
Large datasets and high traffic often slow performance and reliability.
Editorial features and workflows fall short for enterprise requirements.
Hygraph solves these challenges with GraphQL-native APIs, scalability, and flexible content modeling.
For teams needing reliable omnichannel delivery, Hygraph is the best alternative to Directus.
Ready to jump right in?
Build connected, scalable content with the #1 easiest-to-implement headless CMS.
Directus is an open‑source headless CMS that gives developers a lot of control, as it can be used with any SQL database – no forced schema, no vendor lock‑in. However, while Directus checks many boxes for developer teams, it falls short in other areas, prompting many teams to consider better Directus alternatives.
These are the biggest Directus pain points that users complain about:
Installation and setup challenges: The issues are known to arise from incorrect environment variables, dependency conflicts and unstable database connectivity. For example, you can get an error like npx directus start not working for different reasons, like outdated versions or misconfigured environments.
Performance and scalability concerns: Performance is reported to drop when handling large datasets or when a large number of users are logged in. This can lead to slower load times and a less responsive user experience.
UI issues: There have been problems with the default WYSIWYG toolbar, schema settings and form functionalities. For example, after upgrading from version 9.26.0 to 10.13.1, some users found that the WYSIWYG toolbar was hidden by default, which affected their content editing experience.
If you’re looking for the best Directus alternative, read on for five solutions that offer smoother setup, greater performance and a better content editing experience.
Hygraph is a modern, GraphQL‑native headless CMS built for teams that need to publish structured content across digital products at scale. Unlike Directus, which connects directly to existing SQL databases, Hygraph is a fully managed SaaS solution that comes with a fully supported GraphQL API – including mutations – right out of the box. This means you can integrate it with any frontend and avoid the brittle setup headaches that Directus users often encounter.
Hygraph includes built‑in localization, content staging and version control, plus an intuitive interface designed for both developers and editors. With custom views, nested components and granular permissions, it’s especially suitable for enterprise‑grade content workflows.
Pros
GraphQL‑native: Built from the ground up with GraphQL. You can modify the contents of your project and interact with content outside the Hygraph UI, eliminating the need for workarounds required in some Directus setups.
Very scalable: Globally distributed CDNs for fast and reliable content delivery. You can choose between 9 hosting locations on the self‑serve plan and 77+ locations on the enterprise plan, so your app doesn’t slow down as your audience grows.
Flexible content modeling: Create lists of predefined models for content editors to choose from. Link different content models and define the relationship as an x‑to‑one reference – handy for complex content hierarchies.
Multi‑tenancy: Set up custom roles with granular permissions for every role to specify what content they can access and what actions they can perform. This solves the “all or nothing” permission model that frustrates many Directus users.
Developer‑friendly: Build custom apps that add functionality to Hygraph or connect to other systems. Safely make changes to the GraphQL schema and test new content types in sandbox environments before going live.
Cons
Fewer integrations: Compared to Strapi or Contentful, there’s a limited choice of plugins and extensions.
No native visual editing: Hygraph focuses on structured content, so it’s less suitable for projects where traditional visual editing stages are needed.
Hygraph use cases
Knowledge management & portals: Hygraph helped Dashlane move from a static, developer‑maintained website to a dynamic, content‑rich platform. Hygraph’s GraphQL API and intuitive interface integrated seamlessly into the existing tech stack. As a result, Dashlane’s marketers can independently create and manage diverse content types while saving time and cutting back on help from developers.
Composable websites: Komax Group, a global leader in wire processing solutions, found it challenging to manage and deliver content consistently across multiple digital platforms. By adopting Hygraph, they centralized their content management, which allowed developers and content editors to collaborate more efficiently. Hygraph’s flexible content modeling and GraphQL API now ensure faster updates and a more consistent digital presence on all the company’s channels.
Content federation: Over time, it became challenging for Telenor’s streaming platform to manage and scale metadata for thousands of videos added each month. By adopting Hygraph, they centralized metadata management, which allowed developers to programmatically ingest content from multiple sources while giving content editors an intuitive interface for manual updates. Thanks to Hygraph’s GraphQL‑native APIs and flexible schema builder, Telenor achieved low‑latency performance of a maximum 100 ms, even when handling millions of API calls every month.
Who is Hygraph for? Hygraph is the best choice for teams that prioritize API performance, complex content relationships or projects that include built‑in localization and roles without hosting overhead. If you’re frustrated by Directus’s setup hurdles or its limited permissions model, Hygraph offers a well‑structured alternative.
Strapi is a self‑hosted, open‑source headless CMS known for its flexible backend and customizable APIs. Unlike Directus, which uses an existing SQL database, Strapi has its own database layer and offers granular control over routes, controllers, services and user permissions.
It supports both REST and GraphQL APIs and comes with a fast‑growing library of plugins for authentication, file uploads and admin customization.
Pros
Full backend control with customizable APIs. You can tweak every part of the backend to suit your project’s needs, something that requires hacking in Directus.
Open‑source and extensible with plugins. You own the code and can modify it to your heart’s content.
Built‑in role‑based access and authentication.
Supports both REST and GraphQL.
Self‑hosted with full data ownership.
“Strapi was instrumental in quick prototyping for a funding partner's application needs. The flexible schema and cloud hosting were especially helpful in getting something off the ground.” (Source)
Cons
Needs more setup than SaaS solutions.
Not as intuitive for non‑technical users.
“While Strapi offers a lot of customization, setting it up and maintaining it on-premise can require significant development time, especially when it comes to scaling.” (Source)
Strapi use cases
Headless e‑learning platforms: An edtech company could use Strapi to manage courses, lesson content and user progress. Developers can build custom APIs for quizzes, feedback loops and gated content, while the content remains structured and easy to maintain on the editors’ side.
Internal tools for operational teams: A medium‑sized manufacturing company might use Strapi to create an internal dashboard that teams would use to manage inventory data and logistics documentation – all within a secure, self‑hosted CMS.
Multi‑brand content hubs: A media agency that manages content for several clients could benefit from Strapi’s dynamic zones and granular permissions to create separate, branded content sections, each with its own layout, editorial team and publishing flows.
Who is Strapi for? Strapi is an optimal CMS for teams that want to build custom APIs with full backend control and prefer a more polished dev environment.
Contentful is a cloud‑based, headless CMS designed for omnichannel content projects. Compared to open‑source Directus, which needs a SQL database, Contentful is a fully managed platform. Users praise its user‑friendly UI, granular permissions and native support for localization and structured content.
Contentful provides both REST and GraphQL APIs, up‑to‑date documentation and integrations with platforms like Vercel, Netlify and Commerce Layer.
Pros
Managed SaaS platform: No need to set up or maintain servers.
Powerful UI for editors and structured content modeling.
Built‑in localization, roles and workflows.
Rich ecosystem of integrations and extensions.
GraphQL and REST APIs.
“It was very easy for our team to create, manage and publish content mainly because of the user friendliness of the interface, and the management capabilities Contentful offers. The modular content allowed us to tailor our content according to specific project requirements.“ (Source)
Cons
Pricing scales quickly for enterprise features.
Limited content modeling flexibility for very complex use cases.
“There are frankly no collaboration features to speak of, and it's too easy for multiple authors to accidentally overwrite each others' changes. Commenting can only be done at a field level (so if the field is, say, a very long text area, it's not very useful).“ (Source)
Contentful use cases
Retail content orchestration: A global fashion brand could use Contentful to manage product stories, seasonal lookbooks and promotional banners across its eCommerce site, mobile app and in‑store digital displays.
SaaS product documentation: A B2B software company may use Contentful to centralize technical documentation, onboarding guides and release notes for different product lines. This way, the support and product teams can make updates through a shared editorial workspace.
Franchise website networks: A restaurant chain that has presence in multiple regions could use Contentful to run local franchise sites, with region‑specific menus, offers and event announcements – all managed through role‑based permissions and localized content fields.
Who is Contentful for? Contentful is a good platform for large organizations that need no‑code editor workflows, integrations with enterprise systems and a reliable infrastructure. If you’re considering using Contentful, take a look at our detailed analysis of the top 10 Contentful alternatives to help you find the best solution for your needs.
Supabase is an open‑source backend‑as‑a‑service that is built on PostgreSQL. It offers real‑time data, authentication, storage and auto‑generated APIs. While Directus layers a CMS UI over your SQL database, Supabase gives you direct access to a scalable database and developer tools. That means your frontend team can use prebuilt APIs and client libraries to handle the backend heavy lifting and ship features quickly.
Pros
Built‑in auth, storage and real‑time updates.
Auto‑generated APIs and full SQL control.
Open‑source and self‑hosted options.
Developer‑friendly with modern tooling and CLI support.
“What appeals most to me with Supabase is its ease of usability and rapid establishment of a backend with things like real-time subscriptions and authentication. Therefore, it is perfect for rapid development.” (Source)
Cons
Not a CMS out of the box.
Lacks native content editor UI.
Requires more dev time to build admin interfaces.
“On the way of the low code , I don't dislike anything about Supabase. But it's integration with some of the tech is not very good for example for flutter web view it's not very good for redirecting urls for authentication.” (Source)
Supabase use cases
Custom admin dashboards: A logistics firm could use Supabase to build a fleet management system that includes real‑time tracking, vehicle logs and route planning – everything powered by PostgreSQL with secure role‑based access.
Mobile‑first SaaS apps: A startup building a mobile budgeting app could use Supabase to handle user auth, store transaction data and update content without having to build a backend from scratch.
Internal developer portals: An enterprise DevOps team might use Supabase to build an internal tool for managing cloud resources, project documentation and CI/CD logs. The end product is a unified platform for software engineers backed by strong Postgres data handling.
Who is Supabase for? Supabase could be a good match for developers who value full SQL transparency, minimal abstraction and have resources for building custom admin interfaces or apps.
Sanity is a developer‑first, headless CMS that is ideal for flexible content modeling and fast collaboration. Unlike Directus, which uses your SQL schema and provides a no‑code admin UI, Sanity uses schema‑as‑code. This means you can define content structures in code and customize the editing experience through its React‑based Studio.
Pros
Real‑time collaboration and live editing.
Customizable Studio built with React.
Supports GROQ and a limited GraphQL API.
Strong integration with modern frontend stacks.
Cons
Uses proprietary GROQ query language.
Limited GraphQL support (no mutations).
Missing features for non‑technical editors (e.g., content stages and bulk actions).
Sanity use cases
Event‑driven publishing platforms: A live events company could use Sanity to manage show pages, performer bios and ticketing callouts – all of which are updated collaboratively by editors in real time during high‑traffic release windows.
AR/VR content hubs: A tech firm that develops immersive experiences might use Sanity to manage 3D content metadata, language variations and media references and deploy them to web, mobile and headset platforms.
Agile product documentation: A fast‑moving SaaS product team could use Sanity to co‑edit changelogs, feature documentation and API references. Engineers and technical writers can work simultaneously and see each other’s edits live.
Who is Sanity for? Sanity is an ideal choice for tech‑savvy teams that value real‑time editing and high levels of frontend customization and are okay with the proprietary query language. If you're considering Sanity alongside other modern CMSs, take a look at our blog post on top 5 Sanity alternatives, which provides a more detailed breakdown of the pros and cons and the top competitors.
Directus is an open‑source headless CMS and data platform designed to sit directly on top of your existing SQL database. This makes it a great choice for developers who want full control over their data structure without being locked into a proprietary format. It automatically creates a no‑code admin UI based on your database schema, so managing the content is easy without having to rebuild your backend. Directus is best used for building internal tools and admin dashboards, modernizing legacy systems or any project where SQL control and self‑hosting are top priorities.
Hygraph, on the other hand, is built for delivering structured content at scale using a GraphQL‑native foundation. Instead of layering over a database, Hygraph provides a content modeling environment where editors and developers can collaborate on deeply structured content types, custom relationships and localization – all without touching SQL. It’s ideal for applications where structured data needs to be reused, transformed and distributed across multiple platforms. Developers benefit from precise GraphQL queries and schema‑level control, while editors work with a modern interface that supports staging, roles and versioning out of the box. Hygraph is best used for building multi‑channel platforms, B2B portals, SaaS content infrastructure and complex web apps that require structured, reusable content blocks.
Directus is a sound choice if you’re looking for a CMS that gives you tight control over an existing SQL schema, especially for data‑heavy apps, internal tools or self‑hosted projects where full database access matters most. On the other hand, if you’re building a modern, flexible and content‑rich platform that involves structured modeling, localization and API precision, Hygraph is the better fit. It’s designed for teams who need their content infrastructure to grow with the complexity of their product or business.
Request a demo to try Hygraph for free in your next project.
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The main contenders are Hygraph, Strapi, Contentful, Supabase and Sanity. Each offers different strengths in scalability, content modeling and ease of use, so you can find an option that matches your project’s needs.
Hygraph is a GraphQL‑native, fully managed CMS with built‑in localization and powerful content modeling. Directus, by contrast, sits on top of your SQL database and automatically generates a CRUD interface. Hygraph is better suited to structured, multi‑channel content, whereas Directus excels at self‑hosted, data‑heavy apps.
Strapi gives full control over routes, controllers and services and supports both REST and GraphQL. It’s ideal for teams needing bespoke APIs and self‑hosting. Directus is simpler to set up but less flexible when you need to build custom endpoints.
For performance at scale, Hygraph and Contentful offer globally distributed CDNs and managed SaaS infrastructure. Supabase can scale database workloads but requires custom admin interfaces.
Yes. Contentful includes native localization, granular permissions and editorial workflows, making it suitable for large organizations and projects with multiple languages.
Supabase is primarily a backend‑as‑a‑service providing authentication, storage and real‑time features. It lacks a native CMS UI, so you’ll need to build your own admin interface to manage content.
Sanity offers schema‑as‑code, real‑time collaboration and a customizable editing studio. It’s aimed at developer teams comfortable with GROQ queries who want high flexibility.
Absolutely. Directus remains a solid option when you need full SQL control, self‑hosting and a no‑code admin UI. However, for complex content modeling or localization, some of the alternatives discussed here may offer better long‑term flexibility.
Blog Author
Jing Li
Jing is the Senior Content Marketing Manager at Hygraph. Besides telling compelling stories, Jing enjoys dining out and catching occasional waves on the ocean.
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